Marketo January Release: How can this transform your marketing initiatives for 2015?

Marketo has rolled out some fantastic features in its January Release. Let’s take a sneak peek into what Marketo’s January Release has in store for you, but before that it is worth mentioning that Marketo has created a new site – docs.marketo.com, dedicated to archiving documentation.

Now onto, January Release Highlights:

Creating mobile-friendly landing pages is the BIG thing

You can now build mobile view for landing page editor. With the Landing Page Editor, you can rearrange the page to your satisfaction using a simple drag-and-drop, and a toggle to show/hide specific page elements.

Benefits

1. Everything on Desktop version is shown on mobile version by default, and you can customize your mobile view landing page. Under Page Elements, you have the option of Desktop view and Mobile view icon. Everything here is checked by default, and you can show/hide different elements dynamically.

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2. Your mobile view can have different arrangements of page elements. You can easily move things around on the landing page, or reorder the objects listed under Page Elements using drag and drop.

3. You can see the desktop and mobile versions of your landing pages at once by selecting ‘Side by Side’.

Limitations

• The mobile view works on screens that are 480px wide (or less). In other words, only smartphones are supported. IPad and tab screens do not support these.
• The option of rectangle is not available in mobile view.
• The small images in the mobile view extend to width by 100%, which requires you to write your own CSS to rectify the images.
• For spacing between two elements in mobile version, you have to write your CSS or HTML.
• Elements defined at template level are not available in mobile version. To elaborate, you cannot define elements like header-footer options in mobile view.

Desktop View

IPad View

• Responsive Not Supportive

Mobile View

• Rectangle Missing
• The header and footer missing
• The image extended to width – 100%

How Grazitti can help you make the most of the latest Marketo Updates?