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Why NelsonHall Recognized Grazitti Interactive as an “Innovator”
NelsonHall’s NEAT framework evaluates Salesforce services providers across two dimensions: their ability to deliver immediate benefit and their ability to meet clients’ future requirements. Grazitti was positioned as an “Innovator” in the overall market segment on the strength of the second: a high capability, relative to peers, to meet future client needs.
The assessment highlights four areas that help explain this positioning:
- Grazitti’s Salesforce practice is built around technical depth, combining development and integration expertise with a specialization in CPQ and capabilities across Marketing and Commerce Cloud.
- Its presence in the Salesforce ecosystem runs deep, serving roughly 100 Salesforce clients with around 250 experts across Salesforce, MuleSoft, and Tableau at the time of the evaluation.
- Innovation shows up in Grazitti’s own IP, with proprietary products like Sinergify and Email to Case Advance, plus a set of utilities and accelerators that extend what Salesforce offers out of the box.
- Rounding out the picture are complementary digital capabilities, from UX/UI and design thinking to analytics, digital marketing, and marketing automation, which strengthen every Salesforce engagement.
What These Insights Mean for Enterprise Leaders
Think Beyond Single-Cloud Implementations
As Salesforce spans Sales, Service, Commerce, Marketing, and other functions, enterprise environments become highly interconnected. A clear cross-cloud roadmap helps organizations manage that complexity and build a Salesforce ecosystem that works as a whole.
Prioritize Business Outcomes
A Salesforce investment should deliver measurable business value beyond simply going live. Whether the priority is improving customer experience, simplifying the application landscape, or reducing operating costs, platform decisions should be tied to defined business outcomes.
Look for Industry-Relevant Expertise
As Salesforce adoption matures, enterprises often need more than standard implementation expertise. Partners with industry-specific blueprints, reference architectures, and reusable assets help address complex requirements with greater speed and less delivery risk.
Match the Engagement Model to the Need
Salesforce programs vary in scope and complexity, so the delivery model should reflect the specific requirement. Packaged assessments can address focused needs quickly, while larger initiatives may require deeper customization, integration, and ongoing expertise.
The Changing Shape of Salesforce Programs
As Salesforce expands beyond its traditional CRM foundations into analytics, automation, marketing, commerce, and AI, enterprise Salesforce programs are becoming broader and more interconnected. The shift is changing what organizations expect from the platform and, in turn, how Salesforce services need to be approached.
Understanding the NEAT Evaluation
The NelsonHall Evaluation & Assessment Tool (NEAT) is an independent framework that helps enterprise leaders evaluate outsourcing and technology partners. As part of NelsonHall's Speed-to-Source initiative, it assesses providers on two key dimensions: their ability to deliver immediate business value and to meet future client requirements. Based on this evaluation, providers are positioned as Leaders, High Achievers, Innovators, or Major Players, offering organizations an objective basis for partner selection.
Access the Report
What you’ll find inside:
- The complete NEAT evaluation methodology
- How 13 Salesforce services providers compare
- Grazitti’s recognized strengths and capabilities
- Where the Salesforce services market is heading
Why Organizations Trust Grazitti’s Salesforce Expertise?
18+
Years of Experience
100+
Silicon Valley Companies Trust
300+
Certified Experts
9/10
Net Promoter Score
200+
Salesforce Projects Completed
Frequently Asked Questions (FAQs)
What did NelsonHall identify as Grazitti’s key strengths and areas for improvement?
NelsonHall identified several strengths in Grazitti’s Salesforce practice, including:
- Strong expertise in Service and Community Cloud, with specialization in CPQ
- A growing presence across Marketing and Commerce Cloud
- A portfolio of technical IP, products, utilities, and accelerators
- Complementary expertise across UX/UI, design thinking, analytics, digital marketing, and marketing automation
- A delivery model combining business-process and systems-integration capabilities
The evaluation also identified areas where Grazitti could strengthen its practice, particularly:
- Building greater functional and industry-specific expertise
- Developing select reusable industry solutions in core or growth markets
- Expanding its onshore presence to support a more consulting-led go-to-market
What factors contributed to Grazitti’s Innovator positioning in NelsonHall NEAT 2021 evaluation?
NelsonHall’s assessment considered Grazitti across factors related to both current delivery and future readiness. Its Innovator positioning reflected particular strength in areas such as:
- Investment in Salesforce services and technical IP
- Service innovation and reusable Salesforce assets
- Partnership capabilities
- Ability to adapt to evolving client requirements
What Salesforce services and capabilities were covered in the evaluation?
NelsonHall evaluated Grazitti’s Salesforce practice across a broad range of Salesforce capabilities, including:
- Sales, Service, and Community Cloud
- Commerce Cloud and Marketing Cloud/Pardot
- CPQ
- MuleSoft and Tableau
- Einstein Analytics
- Technical development, systems integration, and business-process reengineering
- Complementary capabilities such as UX/UI and design thinking, analytics, digital marketing, and marketing automation
The evaluation also considered Grazitti’s portfolio of Salesforce-focused products, utilities, and accelerators.
What does Grazitti’s “Innovator” positioning mean?
In the NEAT framework, Innovators demonstrate a strong ability to meet clients’ future requirements relative to their peers, while having further opportunity to strengthen immediate-benefit delivery. Grazitti Interactive earned its Innovator positioning in the Overall Salesforce Services segment, indicating strong future-facing capability and potential to address evolving client requirements.
What is the NelsonHall NEAT evaluation?
The NelsonHall Evaluation & Assessment Tool (NEAT) is an analyst framework used to assess and compare service providers across their ability to deliver value today and support clients’ future requirements.
The evaluation considers two primary dimensions:
- Ability to deliver immediate benefit: Offering maturity, delivery capability, customer presence, and benefits achieved.
- Ability to meet future client requirements: Service innovation, investment in Salesforce services, partnership strength, and related factors.
Vendors are positioned as Leaders, High Achievers, Innovators, or Major Players based on their assessment.