The global pandemic has significantly altered the eCommerce landscape. It forced retail stores to step into the spotlight and have become a necessity for many consumers.
According to a report, online sales accounted for 14.1% of all retail sales worldwide in 2019. By 2023, this number is expected to reach 22%.
While global lockdowns caused many businesses to go digital, only a few managed to capture the economic benefits of the digital world.
Because of the inability to drive traffic to the website!
Though it’s usually easy to start an online store, driving traffic to it is where the real challenge lies.
Things get more complicated if you are competing against well-established brands.
Thus, it’s crucial to work on driving traffic to your website if you want to set your eCommerce store up for success.
As a matter of fact, the more people see your website, the more prospects you will have.
Here are the top 5 strategies to drive traffic to your eCommerce website.
Drive Organic Traffic With SEO
SEO plays a critical role when it comes to driving traffic to your site. According to a study, 1/3rd of all clicks go to the first organic search result on Google.
Typically, people conduct online research before making a purchase. The research usually includes:
- Comparison of features and prices
- Reading reviews and testimonials
- Looking for tips and advice
Optimizing your website for SEO helps you increase traffic to your eCommerce store by ranking higher on the search engine results.
Simply put, SEO helps your website become DISCOVERABLE.
When potential customers search keywords related to your brand, they are more likely to stumble upon your website.
What’s more, it creates brand awareness, improves your brand’s credibility, and helps convert more leads.
That’s the power of SEO!
Run Paid Ad Campaigns On Social Media
To make your eCommerce site noticeable to your target audience, you need to advertise your product on the platforms they are using.
According to a report, 56.8% of the world’s population above the age of 13 is active on social media. This number clearly indicates the importance of promoting your business on social media.
You can run paid ad campaigns on social media to reach your target audience. Social media ads allow you to create highly-targeted campaigns that are custom made for the users depending on their interests, behavior, location, etc.
Running paid ads on social media will increase your website traffic tremendously as it engages with your target audience and piques their interest in your brand.
Garner Attention with Influencer Marketing
About 92% of customers value word-of-mouth recommendations from the people they trust over any other type of advertising.
Since bloggers and influencers already have a dedicated following, it’s easier to market your products to their followers and drive traffic to your website.
However, make sure you collaborate with influencers who have demonstrated experience in your niche-specific business. It increases the possibility of converting their target audience.
Struggling to boost the conversion rate of your eCommerce store? Read this blog to learn the top 10 tips to boost the conversion rate of your eCommerce website.
Engage Your Audience with Giveaways and Contests
Organizing exciting contests and giveaways is a win-win situation for you as well as your customers.
Not only does it increase your sales but also improves your customer base in the long run.
You can easily drive traffic to your eCommerce website by offering prizes in exchange for your customers’ participation.
Usually, social media giveaways have the best engagement ratio.
Incorporate Email Marketing In Your Ad Campaign
Email marketing is one of the most efficient ways to reach your target audience.
You do not need to spam your customers’ inboxes with promotional updates. Rather, focus on providing value to them by sending discounted offers designed exclusively for them, and making announcements of new products.
Additionally, you can send them blogs, videos, social media posts relevant to their interests. This will create curiosity among your prospects and drive traffic to your site.
The amount of traffic an eCommerce store generates plays an integral role in deciding its growth potential.
More traffic means more opportunities to convert your prospects into your loyal customers, which will ultimately lead to increased business growth.
Want to boost traffic to your website? Contact Us!
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