AI Connectors in HubSpot for Claude, ChatGPT & Now Gemini to Redefine Workflows

AI is everywhere in business, fundamentally reshaping how teams plan, execute, and measure operations. HubSpot has long been part of that story, first introducing AI features like predictive lead scoring in 2017 for sales and marketing. 

Since then, it’s been constantly evolving and has launched its own integrated AI suite called Breeze AI. From drafting emails to summarizing records and automating routine CRM tasks, Breeze agents made everyday jobs easier and faster.

Advancing this vision, HubSpot recently introduced connectors for ChatGPT and Claude—two of the most popular AI chatbots. These connectors allow seamless integration with HubSpot for AI-driven insights and operations. 

So far, more than 20,000 customers across 23 million CRM records have adopted these connectors.^[i] Building on this momentum, HubSpot has now launched the Gemini connector, currently available in closed alpha.

Why HubSpot AI Connectors Matter? 

HubSpot CRMs hold a wealth of data, including contacts, deals, tickets, and engagement history. But all that information can quickly become overwhelming. 

Marketers and sales teams often find themselves sifting through endless records to get the information they need. This eats away at their precious time and slows down processes. That’s where HubSpot AI connectors make a difference.

By linking HubSpot data directly to AI chatbots, these connectors facilitate a direct line to conversational intelligence. Users can query, analyze, and act on data in real-time—all within their AI platform interface. 

It’s as simple as asking your CRM, “Which of my prospects are most likely to close and what’s the best approach for each?” and getting a detailed, actionable answer in seconds. The insights go beyond data points by factoring in deal history, engagement patterns, and market timing.

Why HubSpot Introduced AI Connectors Despite Breeze? 

While HubSpot offers Breeze, users often want choice and redundancy with AI. Depending on their business needs and preferences, they may use a third-party tool for HubSpot AI automation. Claude/ChatGPT HubSpot integration gives teams the flexibility to choose the AI approach that aligns with their goals. 

1. Scope of Use

• Breeze AI Agents are embedded assistants that automate specific tasks like writing emails, generating reports, and assisting in workflows within HubSpot. 
• Claude and ChatGPT Connectors sync HubSpot data with external AI environments for broader exploration, analysis, and even visualization.

2. Depth vs. Breadth

• Breeze gives speed and efficiency in day-to-day HubSpot operations. For example, “Write me a follow-up email for this deal” or “Summarize this contact record.”
• AI Connectors provide deeper reasoning and creative problem-solving. For example: “Analyze my HubSpot data and suggest the top 3 customer cohorts to prioritize for upsell in Q4.”

3. User Preference & Flexibility

• HubSpot recognized that many teams already use multiple LLMs (Claude for reasoning, ChatGPT for content).
  
• By offering connectors, HubSpot lets users bring their favorite AI into their HubSpot ecosystem rather than forcing everyone to only use Breeze.

Here’s a comparison table between the three for better understanding: 

Deep Dive Into the Claude HubSpot Connector

What It Is

Launched on July 29, 2025, Claude Connector brings Anthropic’s AI directly into HubSpot. Claude excels at advanced reasoning and interpreting nuanced context to provide thoughtful analysis. It considers multiple data points in HubSpot to deliver strategic business insights.

Key Benefits of the Claude HubSpot Connector

Tailored Recommendations: Claude provides recommendations based on real CRM data and engagement trends.

Faster Analysis: Summarizing reports, spotting trends, or reviewing campaign performance happens in seconds in Claude. 

Decision Support: Claude suggests next best actions for leads, deals, and campaigns by highlighting opportunities and risks for enhanced decision-making.

Claude HubSpot Connector Use Cases for Teams

Marketing Teams: Receive guidance on campaign optimization and audience targeting based on engagement patterns. For instance, a marketer planning an email campaign can instantly see which subject lines resonate most with similar audiences.

Sales Teams: Assess deal health, prioritize opportunities, and identify risks in real-time. Example: for a rep working on multiple accounts, Claude surfaces which deals show signs of stalling and suggests the next best step. 

Service Teams: Spot recurring ticket patterns and get actionable suggestions for faster resolutions. Example: a support agent facing a surge of similar requests gets an immediate view of the root cause and a suggested solution.

Steps to Set Up the Claude HubSpot Connector

1. Go to your Claude interface, click on your Profile icon, and select Settings.
2. Click on Connectors > Browse Connectors.
3. Under the Web tab, select HubSpot.
4. Click Add to Your Team and close the dialog box.
5. Return to the Connectors page and click Connect next to HubSpot.
6. Log in to your HubSpot account when prompted.
7. Authorize Claude to access your HubSpot data.
8. Once connected, you can begin using Claude.

Deep Dive Into the ChatGPT HubSpot Connector

What It Is

Released on June 4, 2025, ChatGPT HubSpot Connector brings OpenAI’s capabilities into HubSpot. It helps teams create, refine, and automate content across customer touchpoints by drawing from live HubSpot data.

Key Benefits of the ChatGPT HubSpot Connector

Contextual Analysis: ChatGPT can summarize contact timelines, deal stages, and activity logs to provide clear takeaways.

Workflow Automation: From drafting emails to generating follow-ups, ChatGPT reduces repetitive work while keeping outputs personalized.

Cross-Team Collaboration: AI-generated recommendations can be shared across HubSpot operations, keeping all teams aligned.

ChatGPT HubSpot Connector Use Cases for Teams

Marketing Teams: Quickly generate multiple versions of campaign emails or social posts based on HubSpot data. For instance, a content marketer can create three personalized email variations for different audience segments in seconds.

Sales Teams: Create dynamic outreach scripts, call summaries, and proposal drafts tailored to each lead. Example: a sales rep prepping for client calls can get a summary of previous interactions and a pitch outline, all in one view.

Service Teams: Summarize long ticket threads, suggest immediate responses, or draft knowledge-base entries. Example: a support agent reviewing a complex ticket chain can get a quick summary and draft response.

Setting Up the ChatGPT HubSpot Connector

1. Open your ChatGPT interface and click on your profile icon.
2. Select Settings and click on Connectors.
3. From the available list, select HubSpot and click Connect.
4. A dialog box will appear; click Continue to HubSpot.
5. Log in to your HubSpot account when prompted.
6. Grant the necessary permissions to ChatGPT to access HubSpot data.
7. Once connected, you can begin using ChatGPT HubSpot Connector.

New Launch: Gemini HubSpot Connector 

Introduced during INBOUND25, the Gemini HubSpot Connector will be available to joint customers soon. Following the success of the ChatGPT and Claude connectors, this new integration brings HubSpot context into Google’s Gemini model to extend AI-driven insights and workflows.

The announcement has already generated buzz in the community, with one Reddit user posting:

As the rollout expands, more use cases and benefits are likely to emerge for Gemini’s capabilities inside HubSpot.

Considerations for Using AI HubSpot Connectors

Using gen AI in HubSpot helps automate and scale your efforts. But to get the best results, there are a few key considerations:

1. Map Out Priority Workflows

Before connecting AI, identify which workflows and processes will benefit most. Focus on high-impact areas like lead follow-ups, campaign analysis, or ticket triaging to ensure the AI delivers meaningful results.

2. Train Teams on Effective Prompting

AI outputs are only as good as the prompts it receives. Take time to train marketing, sales, and service teams on how to ask precise, actionable questions to get the insights and content they need.

3. Monitor AI Outputs for Quality

Even the smartest AI can generate unexpected or inaccurate suggestions. Regularly review AI outputs to ensure accuracy, relevance, and alignment with brand tone and compliance requirements.

Taking Next Steps with HubSpot AI Connectors 

For teams already familiar with Claude, ChatGPT, and Gemini, the connectors offer a powerful way to extract value from HubSpot. They promise a more intuitive and accessible way to use AI and turn data into insights. 

However, their long-term impact will depend on how well they perform in different scenarios. Start by piloting both on a few key workflows and then scale gradually as you realize value. If you need any help along the way, our HubSpot experts are always available. 

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