Did you know? The first five organic search results on SERPs account for 67.6% of all clicks.
And around 23.6% of these clicks result in online orders for eCommerce businesses.
When it comes to SERPs, there are always some clear winners occupying the top of the list of search results.
These websites get visibility and clicks from users, while others struggle to get user attention.
So why do some pages rank higher than others? That’s because they are SEO-friendly.
Salesforce Commerce Cloud (SFCC) is a robust eCommerce platform that helps medium to large-scale businesses streamline their search strategy.
Its built-in capabilities help you take care of your website’s long-term SEO health.
In this blog post, we’ll discuss how Salesforce Commerce Cloud helps you boost the SEO of your eCommerce website to win maximum conversions.
Why Use Salesforce Commerce Cloud for eCommerce SEO?
Developing an eCommerce SEO strategy can be complicated, especially for big businesses that feature thousands of products on their website.
That’s where Salesforce Commerce Cloud comes into the picture.
It assists businesses in several ways to boost their search results and sales. These include:
- Growing online traffic by improving search engine rankings
- Targeting customers on search engines to enhance conversions
- Acquiring customers organically to maximize ROI
- Creating SEO-friendly URLs that specify products and features
Additionally, on-page SEO and crawlability are the two key SEO factors that SFCC helps you with.
On-page SEO includes elements such as:
- Storefront URLs
- Titles and Descriptions
- H1 Tags
- Image Alt Tags
- Other On-page Content
Elements of site crawlability include:
- Canonical Tags
- Redirects & Error Handling
- 404 Pages
Let’s now take a look at how businesses can enhance SEO with Salesforce Commerce Cloud.
Ways to Boost SEO With Salesforce Commerce Cloud
1. Develop an Effective SEO Strategy
Salesforce Commerce Cloud enables you to create an eCommerce storefront built for users and search engine navigation. It supports rich site architecture that loads quickly and provides UX. This results in higher organic traffic and click-through rates for your business.
2. Keep URLs Easy-to-Understand
Salesforce Commerce Cloud allows you to create distinct URLs that are easy to understand. You can set up URLs with many characteristics, depending on your digital presence and offerings. In case you have duplicate URLs, it also provides you alerts and reroutes URLs.
3. Produce Customized Metadata
Every webpage has unique metadata that helps it rank on search engines. Salesforce Commerce Cloud takes it one step ahead with rule-based meta tags. They are custom URL data that search engine crawlers can recognize easily. They can also inherit parent page data and are easy to edit and monitor.
4. Build Compelling Content
Content is key to building an SEO-friendly website. The more content you have, the higher the chances of search engine crawlers discovering your website.
However, content must be user-friendly, and not just fodder for search engines. User-generated content such as reviews and comments generally perform well in drawing new visitors and establishing brand trust.
5. Leverage SEO Techniques
Salesforce Commerce Cloud comes with SEO services to optimize your website. You can customize 404 pages, identify broken links, set up alt tags, and more.
6. Utilize Canonical Tagging
Canonical tagging resolves duplicate content on different URLs. It specifies the particular URL that represents the original version of the page. You can also create unique storefront URLs that specify product features and descriptions.
7. Create Sitemaps Categorically
With Salesforce Commerce Cloud, you can create segments of XML sitemaps for a product, brand, or piece of content. This helps in prioritizing which content needs to be crawled often by Google.
Suppose you want your website product page to be crawled more frequently than your ‘About Us’ page. By segmenting your XML sitemap, you can let crawlers know which pages to pay more attention to.
The Final Note
Understanding the basics of Salesforce Commerce Cloud SEO and leveraging it well can help you boost your search engine rankings.
We hope that this blog post has given you clarity and tips on how to proceed in this direction. Now, it’s time to act on them.
The best way to start SEO is to get a digital marketing audit done. This will help you diagnose your website’s SEO health and plan the next steps.