Community (re)Focus 2025 by Grazitti

Welcome to the Sixth Edition
of Community

This isn’t just another virtual event.

It’s where ideas turn into action, and conversations spark real change.

Here’s what makes this event different:

Actionable insights – Walk away with frameworks you can use immediately.
AI + Human connection – Learn how communities are using AI to drive trust, engagement, and growth.
Top-tier speakers – Hear directly from leaders at Persona, IBM, Headspace, UiPath, and more.

Save My Seat

This Year’s Focus: Shaping Smarter Communities, Together

This time around, we’re turning the spotlight on what really matters.

Not the noise. Not the theory. The real shifts that are changing how communities deliver impact in 2025.

At Community (re)Focus 2025, the focus is on:

AI making communities more personal and responsive

Trust and empathy guide every interaction

Agentic AI taking on real decisions

Communities supporting growth at every stage

Community-led GTM driving demand and retention

Agenda for Community (re)Focus 2025

OPENING SESSION

By Alok Ramsisaria, CEO,
Grazitti Interactive

9 AM – 9:15 AM PST | 15 mins

KEYNOTE

AI, Humans, and the Evolution of Communities in 2025

9:15 AM – 9:40 AM PST | 25 mins

By Ed Giansante, Head of Community

PANEL DISCUSSION

Agentic AI in Action: Building Smarter Communities

9:40 AM – 10:10 AM PST | 30 mins

Amanda Jennewein, Director, Customer Support
Preston Mitchell, VP of Solutions and Support

PANEL DISCUSSION

Online Communities as GTM Accelerators

10:15 AM – 10:45 AM PST | 30 mins

Joshua Zerkel, Head of Marketing & Community Led Growth
Andrew Mishalove, Head of Revenue & Growth

PANEL DISCUSSION

Communities that Convert: Transforming the Customer Lifecycle

10:45 AM – 11:15 AM PST | 30 mins

Jae Washington, Owner and Principal
Corina Gheonea, Global Community Director

PANEL DISCUSSION

Trust at Scale: Intelligent Moderation for Thriving Communities

11:20 AM – 11:50 PM PST | 30 mins

Dani Weinstein, Head of Community
Nicole Saunders, Senior Director, Customer Experience Strategy

PANEL DISCUSSION

The Platform Perspective: Shaping Smarter Communities

11:50 AM – 12:20 PM PST | 30 mins

Brian Oblinger, Strategy Consultant
Carrie Melissa Jones, Founder & Chief Strategist

CLOSING KEYNOTE

By Shivraj Asthana, President, Grazitti Interactive

12:20 PM – 12:30 PM PST | 10 mins

Our Esteemed Speakers

A powerhouse lineup of community builders, strategists, and innovators.

alok sir

Alok Ramsisaria

CEO, Grazitti Interactive

Edu

Ed Giansante

Head of Community, Persona

josh-1

Joshua Zerkel

Head of Marketing & Community Led Growth, Gradual

Corina

Corina Gheonea

Global Community Director, UiPath

Carrie-1

Carrie Melissa Jones

Founder & Chief Strategist, The CMJ Group

Dani-1

Dani Weinstein

Head of Community, IBM

Jae

Jae Washington

Owner and Principal, Birdie in the Hand

andrew

Andrew Mishalove

Head of Revenue & Growth, Werq AI

Edu

Ed Giansante

Head of Community, Persona

josh-1

Joshua Zerkel

Head of Marketing & Community Led Growth, Gradual

Corina

Corina Gheonea

Global Community Director, UiPath

Carrie-1

Carrie Melissa Jones

Founder & Chief Strategist, The CMJ Group

Dani-1

Dani Weinstein

Head of Community, IBM

Preston-1

Preston Mitchell

VP of Solutions and Support, Jama Software

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole-1

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Brain

Brian Oblinger

Strategy Consultant

Preston-1

Shivraj Asthana

President, Grazitti Interactive

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole-1

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Preston-1

Preston Mitchell

VP of Solutions and Support, Jama Software

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole-1

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Brain

Brian Oblinger

Strategy Consultant

Preston-1

Preston Mitchell

VP of Solutions and Support, Jama Software

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

View All Speakers

Unlock Exclusive Offers & Perks

To enhance your business operations, we’ve handpicked exclusive limited-time offers tailored for you.

Community Services

Complimentary Community Consultation
Access to our Platform Evaluation Template
Expert Session on Choosing the Right Community Platform
Comprehensive Community Audit

Claim Now

Community Products

30-Day Trial of ScoreNotch, IdeasPro & KaseSync
7-Day Trial of GuideIn
30 Days Trial of Ettiq – Our AI-Powered Community Moderation Tool
AI-Powered Knowledge Services & Search Enhancement Pack

Claim Now

Why Attend Community (re)Focus 2025

explore

Get Real Answers

Nearly 3 out of 4 community professionals are already using AI—mostly for content creation. At Community (re)Focus 2025, you’ll learn which use cases truly drive impact and how to adopt them smartly.

inspired

See What Drives Impact

79% of organizations say their community has a positive influence on business outcomes. At Community (re)Focus 2025, see how leaders are turning community into a catalyst for trust, deeper engagement, and measurable growth.

inspired

Learn From Builders in Action

84% of communities run forums, and 70% host events. At Community (re)Focus 2025, leaders from Persona, UiPath, IBM, Headspace, and more will share real stories, hard-won lessons, and strategies you can put into action.

grow

Connect With Purpose

90% of organizations use community feedback to improve products and services. Meet the people shaping these spaces, exchange ideas that matter, and build lasting relationships.

Your Seat at the Table Awaits

Community (re)Focus 2025 isn’t another virtual event. It’s one day where the toughest questions about AI, trust, and growth get answered by the people who are leading the way.

You’ve seen the agenda. You’ve met the speakers. Now it’s your turn to join them, learn with them, and take ideas back that you can use immediately.

RSVP Now

A VIRTUAL EVENT

Shaping Smarter Communities, Together

Welcome to the Sixth Editionof Community

This isn’t just another virtual event.

It’s where ideas turn into action, and conversations spark real change.

Here’s what makes this event different:

This Year’s Focus: Shaping Smarter Communities, Together

This time around, we’re turning the spotlight on what really matters.

Not the noise. Not the theory. The real shifts that are changing how communities deliver impact in 2025.

AI making communities more personal and responsive

Trust and empathy guide every interaction

Agentic AI taking on real decisions

Communities supporting growth at every stage

Community-led GTM driving demand and retention

Agenda for Community (re)Focus 2025

OPENING SESSION

KEYNOTE

PANEL DISCUSSION

PANEL DISCUSSION

PANEL DISCUSSION

PANEL DISCUSSION

PANEL DISCUSSION

CLOSING KEYNOTE

Our Esteemed Speakers

Alok Ramsisaria

CEO, Grazitti Interactive

Ed Giansante

Head of Community, Persona

Joshua Zerkel

Head of Marketing & Community Led Growth, Gradual

Corina Gheonea

Global Community Director, UiPath

Carrie Melissa Jones

Founder & Chief Strategist, The CMJ Group

Dani Weinstein

Head of Community, IBM

Jae Washington

Owner and Principal, Birdie in the Hand

Andrew Mishalove

Head of Revenue & Growth, Werq AI

Ed Giansante

Head of Community, Persona

Joshua Zerkel

Head of Marketing & Community Led Growth, Gradual

Corina Gheonea

Global Community Director, UiPath

Carrie Melissa Jones

Founder & Chief Strategist, The CMJ Group

Dani Weinstein

Head of Community, IBM

Preston Mitchell

VP of Solutions and Support, Jama Software

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Brian Oblinger

Strategy Consultant

Shivraj Asthana

President, Grazitti Interactive

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Preston Mitchell

VP of Solutions and Support, Jama Software

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Brian Oblinger

Strategy Consultant

Preston Mitchell

VP of Solutions and Support, Jama Software

Amanda Jennewein

Director, Customer Support, Jama Software

Unlock Exclusive Offers & Perks

Community Services

Community Products

Why Attend Community (re)Focus 2025

Welcome to the Sixth Edition
of Community