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CommunityRe-2023-banner-main-bg
six-edition

Welcome to the Sixth Edition
of Community Community Refocus Logo

This isn’t just another virtual event.

It’s where ideas turn into action, and conversations spark real change.

Here’s what makes this event different:
  • Actionable insights – Walk away with frameworks you can use immediately.
  • AI + Human connection – Learn how communities are using AI to drive trust, engagement, and growth.
  • Top-tier speakers – Hear directly from leaders at Persona, IBM, Headspace, UiPath, and more.

This Year’s Focus: Shaping Smarter Communities, Together

This time around, we’re turning the spotlight on what really matters.

Not the noise. Not the theory. The real shifts that are changing how communities deliver impact in 2025.

At Community (re)Focus 2025, the focus is on:

Community Icon

AI making communities more personal and responsive

Trust Icon

Trust and empathy guide every interaction

AI Icon

Agentic AI taking on real decisions

Growth Icon

Communities supporting growth at every stage

GTM Icon

Community-led GTM driving demand and retention

Agenda for Community (re)Focus 2025

OPENING SESSION

By Alok Ramsisaria, CEO,
Grazitti Interactive

9 AM – 9:15 AM PST | 15 mins

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KEYNOTE

AI, Humans, and the Evolution of Communities in 2025

9:15 AM – 9:40 AM PST | 25 mins

By Ed Giansante, Head of Community

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PANEL DISCUSSION

Agentic AI in Action: Building Smarter Communities

9:40 AM – 10:10 AM PST | 30 mins

  • Amanda Jennewein, Director, Customer Support
  • Preston Mitchell, VP of Solutions and Support

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PANEL DISCUSSION

Online Communities as GTM Accelerators

10:15 AM – 10:45 AM PST | 30 mins

  • Joshua Zerkel, Head of Marketing & Community Led Growth
  • Andrew Mishalove, Head of Revenue & Growth

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PANEL DISCUSSION

Communities that Convert: Transforming the Customer Lifecycle

10:45 AM – 11:15 AM PST | 30 mins

  • Jae Washington, Owner and Principal
  • Corina Gheonea, Global Community Director

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PANEL DISCUSSION

Trust at Scale: Intelligent Moderation for Thriving Communities

11:20 AM – 11:50 PM PST | 30 mins

  • Dani Weinstein, Head of Community
  • Nicole Saunders, Senior Director, Customer Experience Strategy

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PANEL DISCUSSION

The Platform Perspective: Shaping Smarter Communities

11:50 AM – 12:20 PM PST | 30 mins

  • Brian Oblinger, Strategy Consultant
  • Carrie Melissa Jones, Founder & Chief Strategist

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CLOSING KEYNOTE

By Shivraj Asthana, President, Grazitti Interactive

12:20 PM – 12:30 PM PST | 10 mins

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Opening Discussion

Shaping Smarter Communities, Together

Join Alok Ramsisaria, CEO, Grazitti Interactive, as he shares insights on building smarter online communities. Discover how brands can create harmony between humans and artificial intelligence (AI) to maximize their community investment.

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Speaker Photo

Alok Ramsisaria

Chief Executive Officer
Grazitti Interactive

Keynote Session

AI, Humans, and the Evolution of Communities
in 2025

Join Ed Giansante, Head of Community, Persona, for his keynote session addressing the critical intersection of AI and community building, positioning community as a strategic asset for 2025 and beyond. While the current technology landscape is dominated by AI innovation, a “human premium” is emerging, making authentic connections and skilled human facilitation more valuable than ever.

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Speaker Photo

Ed Giansante

Head of Community
Persona

Panel Discussion

Agentic AI in Action: Building Smarter Communities

Watch Now

Discover the potential of Agentic AI to revolutionize online communities. This session will explore how Jama Software leverages AI agents to enhance engagement and improve efficiency. You’ll learn how to strategically deploy these agents to achieve measurable growth and facilitate superior decision-making within your digital ecosystem.

Amanda Jannewein

Amanda Jennewein

Director, Customer Support
Jama Software

Preston Mitchell

Preston Mitchell

VP of Solutions and Support
Jama Software

Taranjeet Singh Bakshi

Taranjeet Singh Bakshi

Head of AI
SearchUnify

Panel Discussion

Online Communities as GTM Accelerators

Watch Now

Learn how online communities are transforming into core growth engines for modern Go-To-Market (GTM) strategies. We’ll cover how to operationalize community insights for product validation and authentic launches, prove measurable business impact on pipeline and revenue, and explore future-ready, AI-amplified GTM models.

Amanda Jannewein

Andrew Mishalove

Head of Revenue & Growth
Werq AI

Preston Mitchell

Joshua Zerkel

Head of Marketing & Community
Led Growth, Gradual

Taranjeet Singh Bakshi

Hemant Kapoor

Associate Manager
Grazitti Interactive

Panel Discussion

Communities that Convert: Transforming the Customer Lifecycle

Watch Now

Discover how community strategies are transforming every stage of the customer lifecycle—from acquisition and trust-building to sustained retention and organic advocacy. Learn practical ways to measure community value, foster authentic belonging, and leverage behavioral signals to turn loyal members into powerful brand champions, driving predictable growth and business intelligence.

Amanda Jannewein

Corina Gheonea

Global Community Director
UiPath

Preston Mitchell

Jennifer ‘Jae’ Washington

Owner and Principal
Birdie in the Hand

Taranjeet Singh Bakshi

Shweta Sharma

Associate Manager
Grazitti Interactive

Panel Discussion

Trust at Scale: Intelligent Moderation for Thriving Communities

Watch Now

Discover how community moderation is evolving from a simple rule enforcement function to a strategic approach that fosters trust and brand credibility. This session unpacks the biggest challenges in scaling community integrity. It explores the practical applications and future of AI-driven moderation, showing you how technology can empower community leaders, not replace them.

Amanda Jannewein

Dani Weinstein

Head of Community
IBM

Preston Mitchell

Nicole Saunders

Sr. Director, CX Strategy
Higher Logic

Taranjeet Singh Bakshi

Twinkle Dhawan

Team Lead
Grazitti Interactive

Panel Discussion

The Platform Perspective: Shaping Smarter Communities

Watch Now

In this panel discussion, you will learn how to define and categorize modern platforms, align tool capabilities with specific community goals (support, growth, or innovation), and separate marketing hype from truly ‘intelligent’ features. We’ll conclude with strategies for future-proofing platform investments against rapid technological change.

Amanda Jannewein

Brian Oblinger

Strategy Consultant
Brian Oblinger Strategic Consulting

Preston Mitchell

Carrie Melissa Jones

Founder & Chief Strategist
The CMJ Group

Taranjeet Singh Bakshi

Shaveta Sharma

Director
SearchUnify

Closing Keynote

Join us for the Closing Keynote for a concise summary of Community (re)Focus, 2025. This session distills the most valuable insights and actionable strategies from our industry experts, allowing you to quickly consolidate and prepare to apply key learnings.

Watch Now

Speaker Photo

Shivraj Asthana

President
Grazitti Interactive

Our Hosts

Amanda Jannewein

Benita Elizabeth Varghese

Associate Manager
SearchUnify

Amanda Jannewein

Mehak Arora

Manager, Learning and Development
Grazitti Interactive

Our Esteemed Speakers

A powerhouse lineup of community builders, strategists, and innovators.

alok sir

Alok Ramsisaria

CEO, Grazitti Interactive

Edu

Ed Giansante

Head of Community, Persona

josh-1

Joshua Zerkel

Head of Marketing & Community Led Growth, Gradual

Corina

Corina Gheonea

Global Community Director, UiPath

Carrie-1

Carrie Melissa Jones

Founder & Chief Strategist, The CMJ Group

Dani-1

Dani Weinstein

Head of Community, IBM

Jae

Jae Washington

Owner and Principal, Birdie in the Hand

andrew

Andrew Mishalove

Head of Revenue & Growth, Werq AI

Edu

Ed Giansante

Head of Community, Persona

josh-1

Joshua Zerkel

Head of Marketing & Community Led Growth, Gradual

Corina

Corina Gheonea

Global Community Director, UiPath

Carrie-1

Carrie Melissa Jones

Founder & Chief Strategist, The CMJ Group

Dani-1

Dani Weinstein

Head of Community, IBM

Preston-1

Preston Mitchell

VP of Solutions and Support, Jama Software

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole-1

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Brain

Brian Oblinger

Strategy Consultant

Preston-1

Shivraj Asthana

President, Grazitti Interactive

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole-1

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Preston-1

Preston Mitchell

VP of Solutions and Support, Jama Software

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

Nicole-1

Nicole (Relyea) Saunders

Senior Director, Customer Experience Strategy Higher Logic

Brain

Brian Oblinger

Strategy Consultant

Preston-1

Preston Mitchell

VP of Solutions and Support, Jama Software

amanda-1

Amanda Jennewein

Director, Customer Support, Jama Software

Unlock Exclusive Offers & Perks

To enhance your business operations, we’ve handpicked exclusive limited-time offers tailored for you.

Community Services

Community-Services

  • Complimentary Community Consultation
  • Access to our Platform Evaluation Template
  • Expert Session on Choosing the Right Community Platform
  • Comprehensive Community Audit

Community Products

Community-products

Why Watch Community (re)Focus 2025

explore

Get Real Answers

Nearly 3 out of 4 community professionals are already using AI—mostly for content creation. At Community (re)Focus 2025, you’ll learn which use cases truly drive impact and how to adopt them smartly.

inspired

See What Drives Impact

79% of organizations say their community has a positive influence on business outcomes. At Community (re)Focus 2025, see how leaders are turning community into a catalyst for trust, deeper engagement, and measurable growth.

inspired

Learn From Builders in Action

84% of communities run forums, and 70% host events. At Community (re)Focus 2025, leaders from Persona, UiPath, IBM, Headspace, and more will share real stories, hard-won lessons, and strategies you can put into action.

grow

Connect With Purpose

90% of organizations use community feedback to improve products and services. Meet the people shaping these spaces, exchange ideas that matter, and build lasting relationships.

Replay Exclusive Insights

Community (re)Focus 2025 is now available on demand. Get the answers to the toughest questions about community impact directly from industry leaders.