Demand Generation Head – B2B SaaS

Position title

Demand Generation Head – SearchUnify

Panchkula, India - Date Posted

July 24, 2025

Description

Job Description

We’re hiring a Demand Generation Head to lead and scale demand generation for SearchUnify, our flagship AI-powered platform. This leadership role is ideal for a B2B SaaS marketing expert who thrives on building high-impact, data-driven strategies that drive revenue growth.

You’ll work closely with sales, product, and content teams to own the funnel—from lead generation to conversion—across multiple digital channels. If you’re strategic, execution-focused, and passionate about innovation in marketing, let’s connect.

Skills

Key Skills

Proven expertise in B2B SaaS demand generation, inbound and outbound.
Strong command of marketing automation, ABM, SEO, SEM, and lead nurturing.
Hands-on with HubSpot, Marketo, Salesforce, Google Ads, and LinkedIn Ads.
Strategic thinker with a solid grasp on ROI, CPL, and pipeline contribution.
Ability to manage and scale marketing budgets effectively.
Skilled in marketing analytics, conversion optimization, and A/B testing.
Excellent team leadership and cross-functional collaboration skills.

Responsibilities

Roles and Responsibilities

Design and execute full-funnel demand generation campaigns across digital channels.
Optimize and manage lead nurturing workflows via email, webinars, content, and ABM.
Drive alignment between marketing and sales for effective MQL-to-SQL handoff.
Analyze campaign data, define KPIs, and present performance dashboards.
Own and improve SEO, paid search, and retargeting strategies.
Collaborate with content teams to produce targeted assets: blogs, whitepapers, case studies.
Evaluate and implement MarTech tools to automate and scale campaigns.
Regularly review campaign performance and optimize for better conversion and pipeline impact.