Digital Marketing Lead – SEO, SEM, Marketing Automation

Position title

Digital Marketing Lead – SearchUnify

Panchkula, India - Date Posted

July 24, 2025

Description

Job Description

We’re looking for a Digital Marketing Lead to drive the online presence, brand visibility, and demand generation for SearchUnify, our AI-powered enterprise search platform. This role calls for a digital expert who thrives on creating impactful strategies across SEO, SEM, content, social media, and marketing automation.

If you’re passionate about digital performance, experienced in SaaS marketing, and ready to scale a global brand, this opportunity is for you.

Skills

Key Skills

Proven expertise in SEO, SEM, and PPC campaign management.
Strong knowledge of content marketing, keyword strategy, and lead generation.
Hands-on experience with Google Ads, LinkedIn Ads, and Facebook Ads.
Proficiency in marketing automation platforms such as Marketo, HubSpot, or Pardot.
Familiarity with Google Analytics and other performance tracking tools.
Excellent understanding of B2B digital funnels and conversion optimization.
Strong communication and project management capabilities.
Ability to work cross-functionally with content, design, product, and sales teams.

Responsibilities

Roles and Responsibilities

Build and execute a data-driven digital strategy to increase SearchUnify’s visibility and pipeline.
Manage SEO and SEM efforts including keyword research, on-page optimization, and PPC campaigns.
Collaborate with the content team to drive content marketing through blogs, whitepapers, case studies, and more.
Leverage marketing automation tools for lead nurturing and personalized campaigns.
Oversee SearchUnify’s social media presence, brand engagement, and campaign execution.
Track and optimize key performance metrics such as CTR, CPC, CPL, and conversion rates.
Align digital marketing initiatives with business goals and product positioning.