As a Marketing Automation specialist for HubSpot, you will work closely with designers, developers, and project managers. You are expected to implement all the programmatic and operational initiatives through the marketing automation platform, HubSpot.
You are also required to be proficient in conceptualization, templatization, execution, and performance reporting of marketing campaigns. Also, a candidate with hands-on experience in managing targeted email campaigns/email nurture programs, and social media will be preferred. You are also expected to have experience in database management and segmentation and be well versed in CRM integrations, such as Salesforce.com or Microsoft Dynamics.
- Cascading Style Sheets (CSS)
- Excel, PowerPoint, and SQL
- Flash Script
Roles and Responsibilities
- Should be proficient in Marketing Automation for HubSpot platform.
- Should be responsible for email marketing program development and execution, including segmentation, testing, and deployment.
- Should be able to assist with the integration of additional platforms and marketing automation software.
- Should be able to evaluate campaign metrics and distribute campaign performance to the marketing team.
- Must be able to work with the management to define KPIs, create reporting, analyze campaign performance. Also, should be able to create recommendations to continuously improve campaigns.
- Should be proficient with managing marketing automation processes, proactive researching and implementing latest best practices, strategies, and industry standards.
- Should be able to perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Should be able to support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Must have exposure to Marketo Automation tools like HubSpot, Pardot, Eloqua, Marketo & SFMC, and all the leading email SaaS platforms.
- Email: email@example.com