Marketing Automation Specialist

Position title

Marketing Automation Specialist – Assets (Frontend)

Panchkula, India - Date Posted

July 21, 2025

Description

Job Description

We are looking for a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. The ideal candidate will be responsible for building responsive email templates and landing pages while leveraging marketing automation tools to support campaign workflows.

If you’re passionate about combining technical expertise with marketing execution, we’d love to hear from you.

Skills

Key Skills

Proficiency in HTML5, CSS3, Bootstrap, and jQuery.
Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms.
Strong understanding of responsive email design and landing page development.
Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering.
Excellent oral and written communication skills.
Front-end development exposure including AJAX, Flash Script, and JavaScript frameworks (preferred).
Strong troubleshooting and stakeholder collaboration skills.
Understanding of email marketing best practices and deliverability.

Responsibilities

Roles and Responsibilities

Develop responsive email templates and optimize landing pages following industry best practices.
Use marketing automation tool APIs to customize forms, landing pages, and campaign components.
Configure and execute campaign workflows using tools like Marketo.
Conduct quality assurance tests across devices and platforms using tools like Litmus or EmailOnAcid.
Collaborate with creative and marketing teams to brainstorm campaign concepts.
Consult internal stakeholders and clients on front-end development best practices.
Troubleshoot technical issues and ensure timely resolution.
Suggest improvements to clients’ digital assets aligned with business objectives.
Maintain and manage project data in project management systems.
Participate in creative team meetings and contribute to innovation and strategy.
Stay current with industry trends in email marketing and automation.