CRM Data Deduplication
Made Easy With M-Clean
Keep Your Marketo and Salesforce/MS Dynamics Data Clean, Consistent, and Campaign-Ready
Salesforce, and MS Dynamics
Marketo Data Deduplication
When Marketo data deduplication isn’t in place, the same lead can appear multiple times, leading to repetitive communication and unclear engagement metrics. Maintaining clean data ensures every campaign reaches the right audience with precision.
Salesforce Data Deduplication
In Salesforce, duplicate records can create confusion between teams and reduce visibility into customer interactions. Effective Salesforce data deduplication helps maintain a unified view of prospects and supports informed decision-making.
MS-Dynamics Deduplication
Consistent data across MS Dynamics enables smoother coordination between marketing, sales, and service functions. Reliable MS Dynamics deduplication keeps customer information organized and insights dependable.
Key Features of M-Clean
M-Clean is an advanced data deduplication software that helps maintain clean, consistent, and actionable data across Marketo, Salesforce, and MS Dynamics.
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Quick Setup and Instant Detection
Set up M-Clean in minutes and instantly identify duplicate records across CRM platforms. Its intuitive interface makes CRM data deduplication seamless from day one. -
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Automated Deduplication and Merging
Save hours of manual effort with one-click merging. M-Clean automates the Salesforce data deduplication and Marketo deduplication process, ensuring accurate, unified records across teams. -
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Advanced Matching with Fuzzy Logic
Detect near-duplicates using M-Clean’s smart “Fuzzy Match” principle. It identifies variations in names, companies, and emails—making your data deduplication solutions more reliable and precise. -
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Custom Rules for Complete Control
Define how duplicates are identified, choose winning records, and set field-level update rules. M-Clean’s flexibility allows you to customize customer data deduplication according to your business logic. -
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Scheduled & Real-Time Deduplication
Keep your database clean with automated schedules or real-time checks. Whether it’s Salesforce, Marketo, or MS Dynamics, M-Clean ensures ongoing CRM data deduplication without interruptions. -
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Standardized & Error-Free Data
M-Clean enforces consistent data formats – names, emails, job titles, and more – while removing inaccuracies and outdated records. It simplifies marketing deduplication by ensuring every dataset follows a uniform structure. -
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Live Reports & Transparency
Access live dedupe reports to track progress, view merged records, and monitor performance. Gain full visibility into your data deduplication process for better insights and accountability.
Say Goodbye to Duplicates
Dedupe your CRM data with M-Clean and focus on driving campaigns that convert.
How Does M-Clean Work?
M-Clean simplifies the way teams manage and maintain clean data. It performs two core functions – data deduplication and data standardization to ensure that every record in Marketo, Salesforce, or MS Dynamics stays accurate and ready for action.
Data Deduplication Steps
Set M-Clean Mode
Choose your preferred dedupe configuration — merge duplicates in both Marketo Engage and Salesforce, or limit it to Marketo deduplication only.
Define Matching Criteria
Select how duplicates are detected — by email address, company name, full name, or other key identifiers.
Identify the Winning Record
Decide which record should remain post-merge based on rules such as the oldest or most recently updated entry.
Customize Field Append Settings
Specify which fields should be retained or updated from the winning record to ensure precise and efficient CRM data deduplication.
Data Standardization Steps
Access Standardization Settings
Log in to your M-Clean account, then open the Standardization tab from the left menu.
Define Aliases & Field Rules
Customize aliases for selected fields, add multiple values, and tailor them to your data preferences.
Set Up Marketo Webhook
In Marketo, navigate to Admin > Webhooks, and select New Webhook to begin setup.
Install Standardization Webhook
Return to M-Clean, open Install Standardization Webhook, and copy the provided details to connect.
Automate via Real-Time Campaigns
Create a real-time campaign in Marketo and trigger the webhook using Person/Lead Created or Data Value Changes filters — ensuring seamless, ongoing data standardization.
Optimize Your Data
Management Process
Combine Duplicate and reverse Records
Consolidate Cross-Object Data
Efficiently Update Multiple Records
Eliminate Duplicate Entries in Imported Files
Establish System Integration through API
Utilize Dashboard and Reporting for Insights
Receive Notifications and Automate Merging of new duplicates
Our Custom Data Management Services
At Grazitti, we go beyond deduplication. Our data management services ensure that your marketing and CRM systems stay accurate, actionable, and ready for growth.
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Data Enrichment & Cleansing
Bridge gaps and correct inaccuracies in your existing database to build a complete, reliable marketing data repository. Our enrichment process enhances operational efficiency, strengthens customer outreach, and minimizes time and resources spent on database management. -
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Data Verification & Validation
Using advanced semi-automated tools, we conduct email deliverability tests to verify the accuracy and validity of contact data. We also align your datasets to preferred formats and compliance standards, helping you maintain a high-quality, verified contact list that drives better engagement. -
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Customized B2B List Building
We source and refine B2B contact data from trusted platforms such as LinkedIn, ZoomInfo, Hoovers, and more. Each list is validated through rigorous checks, ensuring that your outreach efforts always target accurate, up-to-date leads.
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