Join Us at Marketing (re)Focus, 2026

Welcome to the Sixth Edition
of Marketing (re)Focus

Your Front-Row Seat to Smarter, Insight-Led Marketing

Marketing hasn’t just changed; it has become more intelligent, predictive,
and accountable. AI and data are improving the ability to anticipate intent,
personalize experiences, and prove performance, while rising customer
expectations are accelerating the need for it

Marketing (re)Focus 2026 is where this comes together in practice. Join
global leaders and innovators as they explore how predictive, insight-led
strategies are reshaping SEO, demand generation, CRM, and paid media,
helping you move beyond fragmented efforts and drive measurable impact.

Watch Now

This Year’s Focus: Predict. Personalize. Perform

For years, marketing has been driven by understanding what customers did, using insights to guide decisions. The focus is now shifting toward anticipating what customers will do next and acting on that with greater speed and precision.

The real power lies in bringing prediction, personalization, and performance together — shifting from reactive to proactive, recognizing intent earlier, delivering relevant experiences at scale, and continuously improving outcomes based on what works.

Here’s what you’ll learn:

Turning Data Noise into Insights for Proactive, High-Impact Decisions
Delivering Hyper-Personalized Experiences Across Every Touchpoint
Adapting Your SEO Strategy for AI-Driven Discovery and Answer Engines
Applying Guardrails for Responsible AI Without Losing Human Authenticity
Unlocking Multi-Channel Insights for Smarter Attribution

Agenda for Marketing (re)Focus, 2026: What’s In Store

Opening Address

9:00 AM – 9:15 AM (PT)

By Arwinder Kaur, VP Marketing,
Grazitti Interactive

Keynote Session

The legacy marketing playbook is no longer fit for purpose, AI is redefining how growth is built and measured.
Explore real-world applications across Prediction, Personalization, Performance & AI to drive measurable business impact.

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Opening Keynote

9:15 AM – 9:45 AM (PT)

The Intelligence-Led Growth Engine: Predicting Intent. Personalizing at Scale. Proving Impact

By Martin Kihn, Salesforce

Keynote Session

In this session, we’ll cover:

How the old marketing playbook is breaking, what replaces it?
From data overload to predictive, AI-driven decisions
Personalization that actually feels personal at scale
Proving marketing’s impact in revenue, not reports

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Panel Discussion

9:45 AM – 10:25 AM (PT)

Predictive Analytics in Practice: From Data Overload to Confident Decisions

Britney Young, AWS
Lauren McCormack, Kaiser Permanente

Keynote Session

In this session, we’ll cover:

Moving from descriptive insights to predictive marketing decisions
Using AI to identify key data points that predict customer behavior
Connecting predictive insights across the entire customer journey

Watch Now

Panel Discussion

10:25 AM – 11:05 AM (PT)

Hyper-Personalization at Scale: Beyond First-Name Emails

Lara Shackelford, Hawksmoor.ai
Tim Cortinovis, AI Startup Hub

Keynote Session

In this session, we’ll cover:

Applying AI-driven personalization across all touchpoints
Transitioning from static segments to live, intent-based experiences
Leveraging agentic AI for continuous, adaptive engagement
Building predictive CX by removing friction points in real time

Watch Now

Panel Discussion

11:05 AM – 11:45 AM (PT)

From Reactive to Predictive: Rebuilding Your SEO Strategy for AI Search

Helen Yu, Tigon Advisory Corp
Scott Wilder, LastPass

Keynote Session

In this session, we’ll cover:

Understanding how SGE and AI reshape solution discovery
Building content around intent, not just search volume
Using AI to identify “information gain” opportunities that competitors are missing

Watch Now

Panel Discussion

11:45 AM – 12:25 PM (PT)

Trust, Transparency & the AI Brand Contract

Moni Oloyede, MO MarTech
Christina Garnett, Neuemotion

Keynote Session

In this session, we’ll cover:

Identifying risks that impact brand trust, accuracy, and customer perception
Ensuring compliance, control, and consistency across AI-driven workflows
Avoiding over-automation while preserving authentic, contextual communication

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Panel Discussion

12:25 PM – 1:05 PM (PT)

The Attribution Problem: Solving Marketing’s Oldest Headache with AI

Nick Bennett, NB Marketing
Rob Young, LockThreat GRC

Keynote Session

In this session, we’ll cover:

Why traditional tracking is less effective in fragmented, personalized customer journeys
Why last-click attribution is limited in a multi-channel personalized world
Using AI-driven modeling to uncover the invisible customer path

Watch Now

Closing Note

1:05 PM – 1:20 PM (PT)

Shivraj Asthana, President, Grazitti Interactive

Keynote Session

Strategic Reflections and Key Takeaways

Watch Now

Our Esteemed Speakers

Martin Kihn

SVP Strategy, Marketing Cloud, Salesforce

Britney Young

Senior Technical Product Manager, AWS

Lauren McCormack

Lead Strategist- B2B Experience Platform, Kaiser Permanente

Tim Cortinovis

Advisor and Salesautomation Consultant

Lara Shackelford

CEO, Hawksmoor.ai

Helen Yu

Founder & CEO, Tigon Advisory Corp.

Arwinder-Kaur

VP-Marketing, Grazitti Interative

Martin Kihn

SVP Strategy, Marketing Cloud, Salesforce

Britney Young

Senior Technical Product Manager, AWS

Lauren McCormack

Lead Strategist- B2B Experience Platform, Kaiser Permanente

Tim Cortinovis

Advisor and Salesautomation Consultant

Lara Shackelford

CEO, Hawksmoor.ai

Helen Yu

Founder & CEO, Tigon Advisory Corp.

Arwinder-Kaur

VP-Marketing, Grazitti Interative

Scott Wilder

Global Head of Digital Self-Serve, LastPass

Moni Oloyede

Founder, MO MarTech

Christina Garnett

Chief Customer and Communications Officer, neuemotion

Nick Bennett

Founder, NB Marketing

Rob Young

Global CMO, LockThreat GRC

Shivraj Asthana

President, Grazitti Interactive

Scott Wilder

Global Head of Digital Self-Serve, LastPass

Moni Oloyede

Founder, MO MarTech

Christina Garnett

Chief Customer and Communications Officer, neuemotion

Nick Bennett

Founder, NB Marketing

Rob Young

Global CMO, LockThreat GRC

Shivraj Asthana

President, Grazitti Interactive

Scott Wilder

Global Head of Digital Self-Serve, LastPass

Why Watch 2026

Explore

Stay ahead of the curve with future-focused insights, AI-first strategies, and marketing foresight.

Inspire

Learn from the brightest minds shaping data, creativity, and technology into business breakthroughs.

Collaborate

Network with industry leaders and learn strategies to create meaningful customer experiences.

Expand

Meet seasoned professionals across industries, roles, and markets to build and expand your network.

Ready to Transform Your Marketing Tactics into Strategic Impact?

Explore how modern marketing teams leverage data and AI to make smarter decisions, drive engagement, and demonstrate ROI.

Watch Now

A VIRTUAL CONFERENCE

Welcome to the Sixth Edition of Marketing (re)Focus

Your Front-Row Seat to Smarter, Insight-Led Marketing

Marketing hasn’t just changed; it has become more intelligent, predictive, and accountable. AI and data are improving the ability to anticipate intent, personalize experiences, and prove performance, while rising customer expectations are accelerating the need for it

This Year’s Focus: Predict. Personalize. Perform

For years, marketing has been driven by understanding what customers did, using insights to guide decisions. The focus is now shifting toward anticipating what customers will do next and acting on that with greater speed and precision.

The real power lies in bringing prediction, personalization, and performance together — shifting from reactive to proactive, recognizing intent earlier, delivering relevant experiences at scale, and continuously improving outcomes based on what works.

Agenda for Marketing (re)Focus, 2026: What’s In Store

Opening Address

Opening Keynote

In this session, we’ll cover:

Panel Discussion

In this session, we’ll cover:

Panel Discussion

In this session, we’ll cover:

Panel Discussion

In this session, we’ll cover:

Panel Discussion

In this session, we’ll cover:

Panel Discussion

In this session, we’ll cover:

Closing Note

Our Esteemed Speakers

Martin Kihn

SVP Strategy, Marketing Cloud, Salesforce

Britney Young

Senior Technical Product Manager, AWS

Lauren McCormack

Lead Strategist- B2B Experience Platform, Kaiser Permanente

Tim Cortinovis

Advisor and Salesautomation Consultant

Lara Shackelford

CEO, Hawksmoor.ai

Helen Yu

Founder & CEO, Tigon Advisory Corp.

Arwinder-Kaur

VP-Marketing, Grazitti Interative

Martin Kihn

SVP Strategy, Marketing Cloud, Salesforce

Britney Young

Senior Technical Product Manager, AWS

Lauren McCormack

Lead Strategist- B2B Experience Platform, Kaiser Permanente

Tim Cortinovis

Advisor and Salesautomation Consultant

Lara Shackelford

CEO, Hawksmoor.ai

Helen Yu

Founder & CEO, Tigon Advisory Corp.

Arwinder-Kaur

VP-Marketing, Grazitti Interative

Scott Wilder

Global Head of Digital Self-Serve, LastPass

Moni Oloyede

Founder, MO MarTech

Christina Garnett

Chief Customer and Communications Officer, neuemotion

Nick Bennett

Founder, NB Marketing

Rob Young

Global CMO, LockThreat GRC

Shivraj Asthana

President, Grazitti Interactive

Scott Wilder

Global Head of Digital Self-Serve, LastPass

Moni Oloyede

Founder, MO MarTech

Christina Garnett

Chief Customer and Communications Officer, neuemotion

Nick Bennett

Founder, NB Marketing

Rob Young

Global CMO, LockThreat GRC

Shivraj Asthana

President, Grazitti Interactive

Scott Wilder

Global Head of Digital Self-Serve, LastPass

Why Watch 2026

Explore

Inspire

Welcome to the Sixth Edition
of Marketing (re)Focus

Marketing hasn’t just changed; it has become more intelligent, predictive,
and accountable. AI and data are improving the ability to anticipate intent,
personalize experiences, and prove performance, while rising customer
expectations are accelerating the need for it

Ready to DiveInto All
Things Marketing?

From Our Exclusive
Gift Bag

Ready to DiveInto All
Things Marketing?

From Our Exclusive
Gift Bag