Marketing (re)Focus 2025

Welcome to the Fifth Edition
of Marketing (re)Focus

Your Front-Row Seat to the Future of Marketing

Marketing evolves faster than ever—new technologies, shifting
consumer behaviors, and rising expectations are transforming the way
brands connect. Marketing (re)Focus 2025 is your opportunity to step
back, re-strategize, and refocus on what really matters:
customer-first marketing that drives measurable impact.

Join global leaders and innovators as they unpack the strategies that are
shaping the next era of marketing.

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This Year’s Focus: Insights to Foresight

For years, marketing has been driven by customer insights. But in today’s era of AI and predictive analytics, the game has changed. The real power lies in transforming raw data into strategic foresight — shifting from reactive to proactive, anticipating what’s ahead, spotting trends before they emerge, and crafting personalized experiences that truly resonate.

Join Marketing (re)Focus 2025 to gain a lasting competitive edge. Here’s what you’ll learn:

Anticipate and Navigate Emerging Technologies
Develop Strategic Agility
Leverage AI and Predictive Analytics
Turn Foresight into Actionable Strategy
Shape Customer-Focused Strategies

Agenda for Marketing (re)Focus, 2025: What’s In Store

Explore Agenda

Opening Address

9:00-9:15 AM (PDT)
By Alok Ramsisaria
CEO, Grazitti Interactive

Keynote Session

In this session, we’ll cover:

How the future of marketing blends human creativity with AI precision
The role of AI in enabling hyper-personalization, predictive insights, and operational efficiency
The shift from automation to autonomous, real-time marketing systems

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Opening Keynote

9:15–9:45 AM (PDT)
By Darrell Alfonso
Director of Marketing Strategy and Operations, Indeed.com

Keynote Session

In this session, we’ll cover:

Unleashing marketing excellence with AI
Empowering operations for smarter execution
Driving precision and impact across campaigns

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Fireside Chat

Hyper-Personalized Marketing: Beyond Segmentation
9:45 AM – 10:15 AM (PDT)
By David Edelman, Executive Advisor, Edelman Advisory Services

Keynote Session

In this session, we’ll cover:

The journey from personalization to hyper-personalization
Key strategies and the transformative power of tailored marketing
AI-driven personalization techniques to craft hyper-relevant customer journeys

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Panel Discussion

Generative AI in B2B Marketing: Driving Innovation & Efficiency
10:15 AM – 10:55 AM (PDT)
By Helen Yu & Marcella Arthur

Keynote Session

In this session, we’ll cover:

The strategic value of GenAI—from lead generation to optimization
Proven best practices to integrate GenAI effectively and creatively

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Keynote Session

Death of the Marketing Funnel
10:55 AM – 11:25 AM (PDT)
By Arwinder Kaur
VP of Marketing, Grazitti Interactive
Keynote Session

In this session, we’ll cover:

Why the traditional marketing funnel is failing in an AI-driven, non-linear buyer journey
How marketers can shift to an agile, AI-first approach using real-time signals and modern measurement

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Panel Discussion

From Automation to Autonomy: The Future of Marketing Technology
11:25 AM – 12:05 PM (PDT)
By Ann Boyd & Lauren Hagerty

Keynote Session

In this session, we’ll cover:

Leverage Autonomous AI Agents to drive more intelligent operations across industries
Enhance efficiency, streamline workflows with advanced AI capabilities

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Closing Note

From Insights to Foresight—Reflections on Strategic Takeaways
12:05 PM – 12:20 PM (PDT)
By Shivraj Asthana
President, Grazitti Interactive

Keynote Session

In this session, we’ll cover:

Watch Now

Our Esteemed Speakers

David Edelman

Executive Advisor, Harvard Business School

Marcella Arthur

Founder & CEO, Coachcella

Lauren Hagerty

Senior Director, Growth Marketing

Alok Ramsisaria

CEO, Grazitti Interactive

David Edelman

Executive Advisor, Harvard Business School

Marcella Arthur

Founder & CEO, Coachcella

Lauren Hagerty

Senior Director, Growth Marketing

Alok Ramsisaria

CEO, Grazitti Interactive

David Edelman

Executive Advisor, Harvard Business School

Marcella Arthur

Founder & CEO, Coachcella

Lauren Hagerty

Senior Director, Growth Marketing

Alok Ramsisaria

CEO, Grazitti Interactive

David Edelman

Executive Advisor, Harvard Business School

Shivraj Asthana

President, Grazitti Interactive

Arwinder Kaur

VP Marketing, Grazitti Interactive

Darrell Alfonso

Director of Marketing Strategy and Operations, Indeed.com

Ann Boyd

Former CMO, Ambassador

Shivraj Asthana

President, Grazitti Interactive

Arwinder Kaur

VP Marketing, Grazitti Interactive

Darrell Alfonso

Director of Marketing Strategy and Operations, Indeed.com

Ann Boyd

Former CMO, Ambassador

Shivraj Asthana

President, Grazitti Interactive

Arwinder Kaur

VP Marketing, Grazitti Interactive

Darrell Alfonso

Director of Marketing Strategy and Operations, Indeed.com

Ann Boyd

Former CMO, Ambassador

Shivraj Asthana

President, Grazitti Interactive

Why Attend

explore

Explore

Stay ahead of the curve with future-focused insights, AI-first strategies, and marketing foresight.

inspired

Inspire

Learn from the brightest minds shaping data, creativity, and technology into business breakthroughs.

colleborate

Collaborate

Network with industry leaders and learn strategies to create meaningful customer experiences.

grow

Expand

Meet seasoned professionals across industries, roles, and markets to build and expand your network.

Harness Insights. Lead With Foresight.

Gain actionable insights into emerging trends and see how AI is accelerating the evolution of marketing. Get ready to:

Uncover authentic
customer perspectives

Turn insights into agile,
future-ready strategies

Scale personalized solutions
that deliver measurable growth

Watch Now

A VIRTUAL CONFERENCE

Insights to Foresight

Welcome to the Fifth Edition of Marketing (re)Focus

Your Front-Row Seat to the Future of Marketing

This Year’s Focus: Insights to Foresight

Agenda for Marketing (re)Focus, 2025: What’s In Store

Opening Address

In this session, we’ll cover:

Opening Keynote

In this session, we’ll cover:

Fireside Chat

In this session, we’ll cover:

Panel Discussion

In this session, we’ll cover:

Keynote Session

In this session, we’ll cover:

Panel Discussion

In this session, we’ll cover:

Closing Note

In this session, we’ll cover:

Our Esteemed Speakers

David Edelman

Executive Advisor, Harvard Business School

Marcella Arthur

Founder & CEO, Coachcella

Lauren Hagerty

Senior Director, Growth Marketing

Alok Ramsisaria

CEO, Grazitti Interactive

David Edelman

Executive Advisor, Harvard Business School

Marcella Arthur

Founder & CEO, Coachcella

Lauren Hagerty

Senior Director, Growth Marketing

Alok Ramsisaria

CEO, Grazitti Interactive

David Edelman

Executive Advisor, Harvard Business School

Marcella Arthur

Founder & CEO, Coachcella

Lauren Hagerty

Senior Director, Growth Marketing

Alok Ramsisaria

CEO, Grazitti Interactive

David Edelman

Executive Advisor, Harvard Business School

Shivraj Asthana

President, Grazitti Interactive

Arwinder Kaur

VP Marketing, Grazitti Interactive

Darrell Alfonso

Director of Marketing Strategy and Operations, Indeed.com

Ann Boyd

Former CMO, Ambassador

Shivraj Asthana

President, Grazitti Interactive

Arwinder Kaur

VP Marketing, Grazitti Interactive

Darrell Alfonso

Director of Marketing Strategy and Operations, Indeed.com

Ann Boyd

Former CMO, Ambassador

Shivraj Asthana

President, Grazitti Interactive

Arwinder Kaur

VP Marketing, Grazitti Interactive

Darrell Alfonso

Director of Marketing Strategy and Operations, Indeed.com

Ann Boyd

Former CMO, Ambassador

Shivraj Asthana

President, Grazitti Interactive

Why Attend

Explore

Inspire

Collaborate

Expand

Harness Insights. Lead With Foresight.

Ready to DiveInto All Things Marketing?

Welcome to the Fifth Edition
of Marketing (re)Focus

Ready to DiveInto All
Things Marketing?

From Our Exclusive
Gift Bag

Ready to DiveInto All
Things Marketing?

From Our Exclusive
Gift Bag