The Smartest Way to Eliminate Duplicate Records in Marketo
Trusted By Leading Brands
Is Duplicate Marketo Data Hurting Your Marketing Performance?
Every day, duplicate records enter your systems through form submissions, CRM syncs, imports, integrations, and manual data entry.
Over time, these duplicate records create serious business challenges:
Multiple sales representatives contacting the same prospect- Inflated Marketo database and licensing costs
- Duplicate campaign communications
- Misleading reports and dashboards
- Inconsistent customer records across systems
Manually identifying and merging Marketo duplicates is time-consuming and often ineffective.
Unify Customer Records With A Data Deduplication
Solution Built For Marketo & CRM
M-Clean is a data cleansing solution for Marketo environments. It automatically identifies, merges, and prevents duplicate records, helping marketing teams maintain a clean, accurate database without manual effort.
Whether your Marketo instance is connected to Salesforce or Microsoft Dynamics, M-Clean works seamlessly across your marketing and CRM ecosystem to ensure data consistency and accuracy.
One Solution. Multiple Configurations
Every organization manages customer data differently. That’s why M-Clean offers flexible deployment options.
Marketo Data Deduplication
Perfect data cleansing solution for organizations focused on improving campaign execution.
Key Benefits:
Merge duplicate records- Clean Marketo database
- Boost segmentation accuracy
- Improve reporting quality
Marketo + Salesforce Data Deduplication
Compare, identify, and merge duplicate records across Marketo and Salesforce.
Key Benefits:
- Improved lead synchronization
- Better sales and marketing alignment
- Reduced duplicate record creation
- Enhanced reporting accuracy
Marketo + Microsoft Dynamics Data Deduplication
Maintain clean and consistent customer records across Marketo and Microsoft Dynamics.
Key Benefits:
- Better lead management
- Improved CRM data quality
- Consistent customer records
- Stronger operational efficiency
Streamline Your Data Management Efforts With M-Clean
M-Clean can be customized based on the preferences, usage, and utility of the user. And, the users can define rules to identify the winning record among the duplicates and merge them with the preferred records.
One-Time Dedupe
With M-Clean’s one-time dedupe, you can remove all existing duplicates from Marketing Automation and CRM platforms or merge them into selected records.
Real-Time Dedupe
With real-time dedupe capability, you can quickly identify duplicates whenever a new lead is created and merge it into the primary lead. You’ll get notified every time a new duplicate is created.
Live Dedupe Report
With live dedupe reports, you can check the history of the merged records at any time, including the number of duplicate records.
Custom Solution
With this solution, you have the ability to tailor field settings according to your specific business requirements.
Configure M-Clean Your Way
System Selection
Choose where data deduplication occurs:
- Merge duplicates in Marketo only
- Merge duplicates across both Marketo and Salesforce
- Maintain synchronization between systems
Duplicate Identification
Define exactly what constitutes a duplicate record. Examples:
- Email Address
- Full Name
- Company Name
- Custom Business Fields
Winning Record Rules
Define primary and secondary rules for merged-record retention:
- Select the oldest record
- Select the newest record
- Select the most recently updated record
- Apply custom business logic
Field-Level Merge Settings
Control individual field handling during record merge options:
- Append values
- Prepend values
- Keep the oldest value
- Keep the newest value
- Use the winning record value
Beyond Data Deduplication: M-Clean’s Standardization Capabilities
Drive Marketing ROI: Improve Campaign Efficiency With Clean, Standardized Marketo Data
Know More About M-Clean
Case Study
Driving Better Campaigns with Cleaner Data: The Marketo– MS Dynamics Dedupe Journey of a Global Tech Leader
Read More
Case Study
Improved Marketing Campaign Efficiency by 54% With M-Clean’s Data Standardization
Read More
Case Study
Boosting Marketing Campaign Efficiency by 42% With M-Clean’s Data Deduplication
Read More
Infographics
Compliance Starts With Unified, Accurate Customer Data: Achieve It With M-Clean
Read MoreReady to Clean Your Marketo Database?
Frequently Asked Questions (FAQs)
What is M-Clean, and how does it help with data deduplication?
How does M-Clean handle Marketo deduplication?
How does M-Clean support CRM data deduplication?
Can M-Clean be customized for different business requirements?
How does data standardization enhance marketing performance?
How does M-Clean improve marketing deduplication efforts?
How does M-Clean ensure ongoing data quality?
Is M-Clean secure and compliant with enterprise standards?
Which compliance standards does M-Clean support?
M-Clean aligns with several widely recognized compliance frameworks, including:
- SOC 1
- SOC 2
- ISO 27001
- HIPAA