Overview
Industry
Healthcare
Region
US
Company Size
Mid-sized Healthcare Service Provider
Featured Solution
Sanity CMS Integration and UX Enhancement
Context
A healthcare service provider for women aged 65 and above, the client offers clinic information, insurance details, and health education content through its digital platform. While its website, built on Next.js, Sanity CMS, and GraphQL, was functional, it lacked flexibility in key CMS areas such as previewing pages before publishing.
The main challenge was to enhance user experience through cosmetic improvements across the site. This also involved strengthening the CMS structure by introducing multiple, well-organized category pages. The goal was to create a more intuitive and manageable platform that better served its senior audience.
Business Challenges
Here’s how we helped Herself Health enhance user experience and achieve content independence.
Limited Content Management Flexibility
The client relied on developers for every blog or page update, leading to delays and restricted agility.
Lack of Version Control System
Code updates were pushed directly to production, making it difficult to track changes or maintain code quality.
Budget Constraints
With a limited budget, the client required cost-effective solutions that ensured scalability and long-term usability.
UX and Accessibility Gaps
The website design needed improvements to better serve the 65+ user group, focusing on accessibility and ease of navigation.
Solutions
We implemented a comprehensive plan to deliver a scalable, intuitive, and maintainable platform.
- Version Control Implementation
- Set up a Git-based branching strategy and established dedicated environments for development, staging, QA, and production.
- Technical Issue Resolution
- Resolved form submission errors, fixed PDF embedding and mobile responsiveness issues, and optimized Hotjar tracking integration for accurate analytics.
- Innovative CMS Integration
- Developed an interlinked CMS structure in Sanity, enabling non-technical users to manage blogs independently and maintain consistency across categories.
- Enhanced UX/UI Experience
- Improved usability, accessibility, and responsiveness across devices, optimizing the site for the 65+ demographic.
Business Outcome
The upgraded website is now empowered with autonomous content management through Sanity CMS. The newly implemented version control system ensures smoother, sustainable development workflows.
This enables the client to manage blogs, events, and pages efficiently, thus reducing developer dependency while serving their audiences better.
Highlights
100%
Content Management Autonomy Achieved Through Sanity CMS
70%
Faster Content Update Turnaround Time
50%
Reduction in Developer Dependency
100%
Improved Accessibility for the 65+ Audience
Conclusion
Through Sanity CMS integration, structured deployment practices, and targeted UX enhancements, the client was able to efficiently manage and scale its digital presence.
Our solution enabled seamless collaboration, reduced operational friction, and helped the client to focus more on delivering exceptional healthcare experiences.
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