Overview
Industry
eCommerce
Region
United States
Company Size
1000+
Featured Solution
BigCommerce, eCommerce Store Migration
About The Client
Our customer is a leading hair care brand and a go-to destination for professional products and styling equipment. What started as a B2C venture quickly grew into a recognized brand with bold international expansion plans. To support this growth, they needed a modern eCommerce foundation that could scale without compromising performance or security.
Why Migration Was Critical: Legacy Platform Limitations Slowed Growth
The client’s online store was running on an outdated, self-hosted eCommerce platform. It was slow, hard to optimize for SEO, and not user-friendly. Operational costs were high due to maintenance overhead, and security vulnerabilities posed serious risks to customer data. These issues not only slowed down the business but also limited their ability to innovate and expand.
Business Challenges: Roadblocks on the Path to Scale
Outdated Platform Capabilities
Legacy system limitations hindered business scalability and innovation.
High Operational Costs
Self-hosted platform required significant maintenance overhead.
Security Vulnerabilities
Increased risk of breaches created concerns about customer data safety.
Inefficient Inventory Management
Lack of advanced inventory tools resulted in stock issues and delays.
Poor User Experience
Complicated navigation and a slow checkout process led to higher cart abandonment.
Our Solution: A Seamless Migration and Scalable BigCommerce Foundation
Grazitti’s team collaborated with the customer to design and execute a comprehensive BigCommerce migration plan that addressed these challenges:
- Ensuring a Smooth Transition Without Downtime
- Migrated all product, customer, and order data securely.
- Maintained business continuity with zero downtime.
- Modernizing Inventory Management for Efficiency
- Implemented advanced inventory management tools.
- Improved stock visibility, order accuracy, and fulfillment speed.
- Redesigning the Storefront for a Better User Journey
- Delivered a mobile-friendly, intuitive storefront.
- Simplified checkout flows to reduce friction and boost conversions.
- Strengthening Data Security and Compliance
- Adopted BigCommerce’s enterprise-grade security features.
- Reduced the risk of data breaches and fraud by 95%.
- Cutting Costs and Enabling Future Innovation
- Transitioned to predictable subscription-based pricing.
- Opened access to BigCommerce’s ecosystem of integrations and ongoing updates.
Outcome: Building a Scalable Foundation for Long-Term Growth
By strategically migrating to BigCommerce, the customer overcame legacy platform limitations that hindered performance, security, and scalability. The migration led to a 3X increase in conversion rates, a 95% reduction in security vulnerabilities, and significantly lower platform costs. These improvements not only enhanced site performance and security but also boosted customer engagement and repeat purchases, laying a strong foundation for long-term growth and operational efficiency.
The Highlights
3X
Increase in
conversion rates
60–70%
Reduction in
operational costs
95%
Reduction in security
breach risks
34%
Increase in Returning
Customer Rate
Conclusion: Building a Scalable Foundation for Long-Term Growth
By strategically migrating to BigCommerce, the customer overcame legacy platform limitations that hindered performance, security, and scalability. The migration led to a 3X increase in conversion rates, a 95% reduction in security vulnerabilities, and significantly lower platform costs. These improvements not only enhanced site performance and security but also boosted customer engagement and repeat purchases, laying a strong foundation for long-term growth and operational efficiency.
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