Centralized Consent Management
for Accurate Analytics and GDPR/CCPA Compliance

To ensure full compliance with CCPA and GDPR while maintaining transparency for users, the customer needed a solution that could centralize consent management, handle region-specific requirements, and align all analytics and marketing tags with user preferences.

Our team developed a unified cookie consent framework that addressed compliance gaps at the source, restored confidence in tracking, and gave users clear control over their data.

What Our Experts Delivered:

1. Centralized Consent Management with OneTrustIntegrated the website with the OneTrust platform, enabling a single system for managing all consent preferences.
2. Geo-Location Rules & Region-Specific BannersConfigured dynamic cookie banners and rules tailored to GDPR, CCPA, and global compliance, ensuring each user saw the correct consent prompts based on their location.
3. Customized Preference Center & Banner TemplatesBuilt a fully tailored preference center and banner templates that aligned with regulatory requirements, improving transparency and user trust.
4. Consent-Aligned Tag ImplementationImplemented Google Consent Mode in GTM and updated all GA4, custom HTML, and marketing tags to respect consent, ensuring analytics and marketing tools only fired for opted-in users.
5. Enhanced Banner Functionality & Policy UpdatesUpdated the cookie banner to include additional CTAs and revised cookie policy content for clarity and regulatory alignment.