Delivering a 37% Speed Boost
and 42% Cost Reduction by
Replatforming to Shopify

Grazitti’s team collaborated with the customer to deliver a series of tailored solutions:

1. Initiated with Discovery and Planning

Our experts conducted a comprehensive audit of the existing Magento store to understand all dependencies and configurations. This included mapping product types (simple, configurable, bundled), customer schema, order models, SEO metadata, and third-party integrations. Based on the findings, we created a phased, zero-downtime migration plan to ensure business continuity.

2. Executed a Secure & SEO-friendly Data Migration
• Our experts migrated over 12,000 SKUs, preserving all key attributes, including titles, pricing, metafields, inventory, variants, barcodes, and images.
• Transferred 57,000+ customer records with complete details, including contact info, addresses, tags, and account status.
• Ported all order history to maintain continuity in analytics and compliance, covering payment data, taxes, discounts, and shipping details.
• Implemented 301 redirects and migrated all SEO-critical metadata (meta titles, descriptions, canonical tags, URLs, and alt texts) to maintain organic search performance.
• Conducted multiple validation rounds using automated & manual QA methods across staging and production environments.
3. Built a Custom Shopify App for Real-Time Shipping Rate Integration

   Next, we developed & deployed a custom app that directly integrated Shopify with the client’s proprietary shipping portal. This enabled dynamic rate fetching based on customer location, bringing greater checkout transparency and reducing cart abandonment.

4. Integrated Shopify with Marketo Using Cartiveo for Real-time Marketing Automation

   Then, our experts leveraged Cartiveo, Grazitti’s proprietary connector, to sync Shopify and Marketo in real-time. This enabled the customer’s marketing team to:

   • Segment audiences based on purchase behavior.
   • Trigger abandoned cart workflows and personalized post-purchase campaigns.
   • Operate within a secure, GDPR-compliant data environment.
5. Delivered a Mobile-First, Performance-Optimized Storefront with a Robust App Ecosystem

   Next, we built a modern, responsive Shopify storefront optimized for a mobile experience and aligned with the customer’s brand identity. To replicate Magento-native features, we:

   • Migrated their complex custom Magento loyalty program data to Yotpo Loyalty & Referrals, enabling tiered rewards, points accrual, and seamless redemption directly within the Shopify checkout and customer account portal.
   • Integrated Klaviyo for marketing workflow, Yotpo for product reviews, Notify Me for back-in-stock alerts, and Checkout Blocks for checkout customization.
   • Additionally, we also integrated key tools like Okendo for Reviews & UGC, Gorgias for Customer Service, and Attentive for SMS Marketing directly with Shopify Plus, leveraging native apps and APIs. This ensured a unified view of customer interactions.
   • Added Custom Field to capture Date of Birth at checkout.
   • Used additional apps to support wishlist functionality, subscriptions, live chat, and loyalty programs.
6. Centralized Multi-Region Storefront Management with Shopify Markets
   • Leveraged Shopify Markets to manage US, Canada, and UK storefronts through a single admin interface, enabling centralized control across regions.
   • Configured localized pricing rules, currency conversion, customs duties, and regional payment gateways, such as Stripe for Canada and Adyen for the UK, to ensure a smooth and accurate checkout experience.
   • Streamlined content localization using Shopify Markets’ native capabilities, empowering marketing teams to manage region-specific banners, promotions, and messaging.
7. Ensured a Smooth Go-Live and Post-Launch Transition

   Finally, we conducted extensive QA and stakeholder UAT cycles before deployment. The site was launched during off-peak hours with rollback mechanisms. Post-launch, we trained internal teams and provided hypercare support to address any early-stage issues, ensuring a seamless handover.