Client Overview
Industry
Health Information Management
Region
United States
Company Size
420+
Featured Solution
Adobe Commerce Cloud, Platform Migration
Introduction
The client is a prominent health information management organization, known to provide education, certifications, and resources to professionals who work with health data. With a growing demand for improved digital services, they recognized the need to modernize their eCommerce infrastructure. Grazitti’s Adobe Commerce experts partnered with them to launch a modern, scalable platform that streamlines operations, elevates user experiences, and drives future growth.
The Context: Why the Legacy Website Wasn’t Enough
The client’s legacy website was no longer meeting modern eCommerce needs. It wasn’t mobile-friendly, lacked flexibility, and couldn’t integrate with critical systems. This created inefficiencies across both the user experience and backend operations.
To move forward, they set out to:
- Modernize the storefront for a better user experience and mobile access
- Centralize inventory and pricing management
- Integrate ERP and payment systems
- Redesign the membership subscription module with flexible structures, easier workflows, and better tracking
- Build a foundation that could support personalization and future marketing integrations
Challenges That Held the Business Back
- Outdated, non-scalable legacy website architecture.
- Inefficient inventory, pricing, and ERP workflows.
- Limited backend capabilities for membership and subscription management.
- Poor user experience due to outdated UI and limited search functionality.
- Lack of a mobile-first, user-friendly storefront.
- Inability to integrate with modern marketing tools for personalized experiences.
The Solution: Building a Scalable Solution with Adobe Commerce Cloud
The client partnered with our Adobe Commerce experts to execute a complete platform migration and rebuild.
- Web Store Setup and Design
- Our experts rebuilt the store from the ground up using Adobe Commerce Cloud.
- Applied mobile-first design with custom CSS for long-term flexibility.
- Configured URL redirects to preserve SEO and indexed links.
- Customer Data and Authentication
- Migrated all customer accounts and created segmented groups.
- Integrated Azure B2C Single Sign-On (SSO) with Adobe Commerce Cloud to enable seamless logins.
- Enabled access to ACC with synchronized authentication and identity management.
- Product and Order Data Migration
- Transformed and aligned product catalog with Adobe Commerce structure.
- Migrated categories and created custom attributes as needed.
- Imported historical order data for continuity.
- Configured real-time order data synchronization from Adobe Commerce Cloud to MuleSoft.
- eCommerce Enhancements
- Enabled upselling and bundling to increase average order value.
- Supported memberships with auto-renewal features.
- Implemented robust membership subscription management within ACC for customer-level control.
- Established dynamic redirection flows between the storefront and ACC for seamless navigation, UX, and overall subscription activities.
- Implemented dynamic pricing by customer group.
- Introduced bulk price updates via CSV templates.
- Integrated OpenSearch for better product discovery.
- Connected subscription products to Finapay and Authorize.net.
- ERP Integration (Microsoft Dynamics)
- Synced order data to Microsoft Dynamics.
- Enabled refund and cancellation workflows with real-time status updates.
- Transactional Communication
- Configured Adobe Commerce to manage all transactional emails.
The Business Impact
The Adobe Commerce migration enabled the client to launch a modern, scalable website designed for growth. Members now get a better user experience, while backend teams benefit from centralized workflows and real-time ERP sync, witnessing 40% fewer manual processes. This transformation positioned the organization to drive 48% higher member engagement, reduce operational overhead, and expand B2B capabilities.
Highlights
32%
Faster Site Speed with Adobe Commerce
48%
Higher Member Engagement Through Improved UI/UX
40%
Fewer Manual Processes via ERP Integrations
35%
Better Operational Efficiency, Enabling B2B Growth
Conclusion
The transition to Adobe Commerce Cloud enabled the client to establish a strong digital commerce foundation, promoting operational efficiency and a seamless member experience. With robust integrations and a modern interface, the organization is now equipped to scale and serve its growing community.
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Lay the groundwork for scalable digital commerce with Adobe Commerce Cloud.
