Customer Overview
Industry
Education
Region
Spain
Company Size
51-200 Employees
Featured Solution
Content Restructuring for Organic & AI-Based Searches
About the Customer
The customer runs international and remote internship programs for university students and recent graduates. With opportunities across major cities in Europe and Asia, they offer placements in 30+ industries, including finance, marketing, and technology. Their mission is to help students gain global exposure, develop career-ready skills, and experience cultural immersion through structured, professionally supported internships.
The Challenge: Low Visibility Across Search and AI Platforms
The customer wanted to reach more students by improving visibility on Google and AI-powered search platforms like ChatGPT and Gemini. But they faced several hurdles:
- Low search rankings limited how many students discovered their programs online.
- Unstructured content made it harder for search engines to surface relevant pages.
- Lack of AI-ready content kept them from being featured on platforms where students increasingly search for opportunities.
Lack of Visibility Impacted Enrollment & Conversions
Reduced Reach
Low visibility in search results meant fewer students were able to find the internship programs online.
Weakened Conversion Funnel
Insufficient search-driven traffic slowed down the customer’s ability to convert prospects into active applicants.
Less Competitive Edge on AI Platforms
Minimal traction on ChatGPT and Gemini prevented the customer from engaging with students using AI search engines.
Restricted Global Growth
Lack of cross-channel discoverability hindered the customer’s ability to scale internship enrollments globally.
The Solution: AI-Focused SEO Strategy to Improve Visibility and Discoverability
To turn things around, the customer needed an SEO approach built for both traditional search engines and AI-driven platforms. Our team designed a multi-layered strategy combining technical fixes, content restructuring, and AI-optimized formats to maximize visibility across digital channels.
Our team implemented a multi-layered strategy focused on technical SEO fixes, content optimization, and alignment with LLM (Large Language Model) requirements to maximize performance across all digital channels.
What Our Experts Delivered:
- Comprehensive Technical & Content Audit
Reviewed the site’s technical infrastructure, content health, and traffic patterns, especially underperforming and outdated blog posts that no longer matched current search intent.
- Technical SEO Fixes & Site Health Recovery
Addressed critical SEO issues impacting crawlability and indexing. Following the resolution, the site’s overall health improved to a score of 89, enhancing its visibility in search results.
- Content Pruning for Relevance
Removed outdated and low-value content to improve content quality and focus, helping search engines prioritize useful pages.
- LLM-Optimized Content Structuring
Redesigned content formats for better parsing and visibility on AI platforms like ChatGPT and Gemini, making it easier for AI tools to surface relevant content.
- Strategic Page Recommendations
Identified and implemented high-impact content opportunities based on keyword gaps and business goals, adding depth to priority topics.
- Content Consolidation for Authority Building
Merged scattered or thin content into stronger, more comprehensive pillar pages to enhance topical authority and reduce duplication.
Measurable Performance Gains Across Organic and AI Traffic
The SEO fixes and content optimizations enhanced site health, content relevance, and visibility on AI search engines. Removing outdated content and consolidating scattered pages into authoritative pillar pages reinforced the customer’s topical authority. With targeted keyword strategies and effective page alignment, the customer further improved its first-page rankings on both organic and AI channels.
Highlights
30%
Increase in Organic Traffic:
Improvements in site health, removal of outdated content, and targeted SEO efforts led to increased visibility.
58%
Growth in AI-Driven Traffic:
Restructuring content for LLM compatibility enhanced indexing and visibility, and increased traffic from ChatGPT and Gemini.
46%
Improvement in First-Page Keyword Rankings:
Strengthened topical authority and refined keyword targeting resulted in more pages ranking on the first page of search results.
30%
Rise in Click-Through Rates:
Content better aligned with search intent led to more meaningful engagement and a higher volume of qualified clicks.
28%
Increase in Search Impressions:
Broader keyword coverage and improved content structure expanded visibility across relevant search queries.
Conclusion
By addressing technical SEO, restructuring content, and optimizing for AI-driven platforms, the customer achieved stronger site performance, higher visibility, and broader reach. These improvements not only boosted internship applications but also helped the customer connect with students worldwide more effectively.
“Our site now attracts more students globally, performs well on both search engines and AI platforms, and gives us valuable insights to keep growing.”
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