Overview
Industry
Construction Materials
Region
United States of America
Company Size
50 Employees
Featured Solutions
Magento Upgrade + Custom UX Modules
Context
A fast, intuitive eCommerce experience is essential for customer retention and conversions. However, the client’s Magento 2.4.3 website was slow, outdated, and struggled to meet evolving user expectations.
Their end-customers found it difficult to calculate product requirements, access learning resources, or locate nearby stores. This led to friction throughout the buying journey. The site’s limited performance and lack of interactive tools made it harder to engage users effectively.
“Our customers wanted a seamless digital experience, but our website couldn’t keep up. We needed a faster, smarter, and more user-centric platform that made shopping effortless and engaging.”
Business Challenges
Outdated Platform and Performance
Magento 2.4.3 constrained performance, delayed security updates, and access to newer modules, leading to slower pages and a subpar UX.
Checkout & Cart Friction
The cart and checkout flow lacked inline editing and easy upsell presentation. This reduced cross-sell and conversion opportunities.
No Product-Quantity Estimator
Customers couldn’t self-calculate how many brick boxes they needed from square-foot inputs, creating friction and increasing pre-purchase questions for sales.
Disorganized FAQs & Tutorials
FAQs and tutorial content were not organized for quick discovery, making it harder for users to find answers and build confidence to buy.
No Video Content Management
There was no simple backend flow to add product tutorial videos, limiting the ability to educate and convert prospects.
Limited Store Discovery
Customers could not easily find nearby physical retailers, hindering in-market purchase opportunities and channel visibility.
Solutions
- Platform Upgrade & Analysis
- Our team conducted a thorough analysis of the client’s requirements and upgraded their Magento website from 2.4.3 to 2.4.5-p1. This improved performance, enhanced security, and ensured full compatibility with new modules, providing a stable foundation for subsequent customizations and features.
- Cart & Checkout Enhancements
- We integrated the ATC sidebar to display cart details, including item count and subtotal, and introduced editable quantities with +/- buttons. Upsell products were showcased dynamically on the cart page, with an option for admins to manually select items for cross-selling opportunities.
- Product Quantity Calculator
- A “Product Box Calculator” module was implemented to compute the approximate number of brick boxes required based on the user’s square-foot input. This enabled customers to self-calculate material needs quickly, reducing friction and pre-purchase inquiries while improving decision-making confidence.
- FAQ Module Customization
- We implemented a fully organized FAQ module grouping questions by topic and highlighting popular questions as “Featured.” Admins can customize both Featured and Topic sections and embed them anywhere using collapsible blocks. This improved information discoverability and enhanced the overall user experience.
- Video Tutorial Module
- A video tutorial module was created to allow admins to easily upload and manage instructional content from the backend. The customizable format enables embedding videos across the website, supporting user education and increasing confidence in product selection and purchase decisions.
- Store Locator & UX Improvements
- We developed a store locator module integrated with Google Maps API, enabling users to find nearby retail outlets effortlessly. Additionally, we refined the site’s navigation flow, optimized page layouts for faster access, and improved overall usability across devices.
Business Outcome
Following the Magento upgrade and the addition of new functionalities and custom modules, the client achieved significant improvements in website performance, checkout experience, and upselling opportunities. The customized format for video tutorials and the FAQ section enabled them to easily add tutorials and information to educate users for purchase decision-making. Consequently, their website experienced nearly double the year-on-year order count and a significant jump in profits.
“Our upgraded website feels completely transformed. It’s faster, smarter, and more intuitive. Customers now find what they need effortlessly, and we are finally seeing that translate into real growth and ROI.”
Highlights
85%
Boost in Site Performance, Up from 35%
125%
Increase in Yearly Traffic
95%
Growth in Yearly Order Count Recorded
More Faster, Smarter, & Intuitive Website
Conclusion
By leveraging advanced Magento development and custom module integrations, our team delivered a faster, feature-rich eCommerce platform with superior usability. These enhancements improved site performance and streamlined the purchase journey. Ready to elevate your Magento store? Connect with our experts today at [email protected].
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