Overview
Industry
Software Development
Region
US
Company Size
10K+ Employees
Featured Solution
Sitecore XM Cloud & Next.js Integration
Context
Seismic, a global leader in sales enablement and marketing orchestration, empowers enterprises to deliver engaging, data-driven content experiences. With rapid international expansion, Seismic required a scalable, high-performing digital solution capable of delivering localized experiences across multiple regions, while maintaining design consistency, performance, and brand alignment.
Business Challenges
Scalability & Localization Needs
The client needed to manage and publish 800+ pages across multiple locales (EN, FR, DE, and UK) without disrupting design or performance.
Fragmented Content Authoring
Existing workflows slowed down updates, requiring manual intervention for localization and publishing.
Integration Complexity
Seamless coordination between Sitecore 10.4/XM Cloud, Marketo, and the Next.js front-end was essential for real-time engagement.
Tight Delivery Timelines
Seismic required a multilingual, high-performance platform delivered within four months, without compromising quality or scalability.
Solutions
We partnered closely with Seismic’s internal teams to design a scalable, AI-enabled, and future-ready architecture.
- Next.js Front-End Modernization
- Developed a Next.js-based hybrid rendering setup (ISR/SSG/SSR) for faster load times, advanced SEO, and global scalability. Integrated interactive animations using the Motion library for an engaging and responsive user experience.
- AI-Powered Data Processing & Form Automation
- Built AI-driven RAD forms for intelligent input validation and improved submission accuracy. Integrated Marketo APIs for real-time lead tracking, analytics, and campaign synchronization. Used AI scripts to validate content, detect broken links, and ensure translation accuracy.
- Modular Page Architecture & Dynamic Components
- Created multi-level templates supporting campaign pages, resource hubs, and microsites. Engineered reusable design systems and Storybook setup for consistency across teams.
- Streamlined Localization & Authoring Workflows
- Configured Sitecore multi-language setups for EN, FR, DE, and UK locales. Standardized templates and approval workflows, reducing authoring-to-publishing time.
- Agile Delivery & Continuous Optimization
- Adopted sprint-based development for parallel module delivery. Integrated Lighthouse and WCAG testing in CI/CD pipelines to maintain performance and accessibility.
Business Outcome
Through this collaboration, Seismic successfully modernized its global digital experience with a scalable and high-performing platform. The integration of Sitecore XM Cloud with Next.js enabled seamless multilingual publishing, faster content creation, and consistent design across all locales. By leveraging AI-assisted automation and agile delivery, Seismic improved operational efficiency, reduced time-to-market, and enhanced overall website interactivity. The solution empowered Seismic’s teams to deliver localized, engaging, and data-driven experiences at scale, meeting aggressive go-live timelines without compromising quality or performance.
Highlights
800+
Pages localized and managed across four regions
4 Months
Project completion within aggressive timelines
100%
Seamless integration between Sitecore XM Cloud and Next.js
50%
Faster content creation and publishing cycles
Conclusion
Through a strategic collaboration, Grazitti empowered Seismic to modernize its global digital experience. The Sitecore XM Cloud and Next.js integration delivered exceptional scalability, interactivity, and speed, enabling Seismic’s teams to create, localize, and publish content effortlessly across markets while maintaining consistent brand performance worldwide.
Testimonials
