Overview
Industry
Financial Industry
Region
United States
Company Size
500+
Featured Solution
Marketo Data Standartization | M-Clean
About the Client
One of California’s fastest-growing financial institutions, this organization was founded to provide small loans for growing families in the county. As a not-for-profit financial cooperative, they strongly believe in the philosophy of “people helping people,” giving back to the community through hundreds of volunteer hours every year. This has helped them gain popularity and grow rapidly.
Managing a Growing Volume of Marketing Data
With several requests for car loans, home loans, and checking accounts, the customer had a lot of data, which decreased their efficiency and increased campaign and license costs. To address these issues, they wanted to update their Marketo database by standardizing and structuring the data.
When Data Inconsistencies Started Impacting Marketing Performance
As the volume of data continued to grow, the customer faced several hurdles in maintaining an effective Marketo database:
Growing Data Volumes Reduced Efficiency
With several requests for car loans, home loans, and checking accounts, the customer had accumulated a large volume of data, which decreased their operational efficiency.
Inconsistent Data Across Records
The customer was facing inconsistencies across various data fields within their Marketo database, making it difficult to maintain uniformity across records.
Rising Campaign and License Costs
The growing volume of data was increasing campaign and license costs, creating an additional operational burden for the customer.
Limited Data Reliability for Targeted Marketing
The data inconsistencies affected data reliability and efficiency, limiting the effectiveness of marketing efforts and targeted campaigns.
A Smarter Approach to Marketo Data Standardization
After understanding the customer’s requirements, we offered to leverage our in-house Marketo data standardization software, M-Clean.
- Recommended M-Clean for Data Standardization
After understanding the customer’s requirements, we offered to leverage our in-house Marketo data standardization tool, M-Clean.
- Configured Field Aliases in M-Clean
We provided a setting to add field aliases in the M-Clean account. The field aliases were set to the respective field, once the data value was changed in Marketo.
- Ensured Data Consistency Across Campaigns
The data standardization feature ensured data consistency for targeted marketing campaigns.
Business Outcome
With Grazitti’s in-house data standardization tool, M-Clean, the customer was able to address inconsistencies across various data fields in their Marketo instance. As a result, they now have up-to-date and accurate data, which significantly enhanced the efficiency of their marketing campaigns. This improvement has enabled them to leverage sales opportunities and significantly enhance customer satisfaction.
Highlights
60%
Reduction in Manual Efforts
54%
Increase in Marketing Campaign Efficiency
52%
Reduction in Campaign Costs
41%
Reduction in Support Time
Conclusion
With Grazitti’s in-house data standardization tool, M-Clean, the customer was able to address inconsistencies across various data fields in their Marketo instance. By standardizing and structuring their data, they now have up-to-date and accurate records that have improved marketing campaign efficiency, reduced campaign costs, and lowered manual efforts and support time. This has enabled the customer to leverage sales opportunities, improve operational efficiency, and enhance customer satisfaction.
Want to Experience How M-Clean Simplifies Data Standardization?
