Client Overview
Industry
Software Development
Region
United States
Company Size
51-200 Employees
Featured Solution
Offline Conversion Tracking for HubSpot, Google, and LinkedIn Ads
About the Client
The client is an AI-powered video intelligence company. They focus on turning cameras into active agents that enhance security, improve efficiency, and elevate customer experiences. Their platform enables businesses to leverage existing video footage, driving measurable outcomes across operations, safety, and compliance.
Offline Conversion Tracking & HubSpot Sync Issues
During the transition from a custom lifecycle stage property to HubSpot’s native setup, new data alignment requirements surfaced. In addition, fields such as email and GCLID, workflow filters, and timestamp validation became critical to ensuring accurate offline conversion tracking across platforms.
These dynamics led to the following challenges:
- Inconsistent syncing of offline conversions for “Lead” and “MQL” stages with Google and LinkedIn Ads
- Lifecycle stage mapping that required closer alignment between HubSpot and ad platforms
- Occasional gaps in conversion data when key identifiers weren’t captured
- Variations in timestamps that reduced precision in attribution tracking
- Limited visibility into tracking accuracy without a consolidated monitoring framework
The Business Risks of Inconsistent Conversion Tracking
Unreliable Conversion Syncing
Offline conversions for lead and MQL stages didn’t consistently sync, reducing confidence in data reported across Google and LinkedIn Ads.
Disrupted Campaign Attribution
Lifecycle stage misalignment and timestamp differences made it harder to identify which campaigns and channels drove results.
Incomplete Journey Visibility
Missing identifiers, such as email and GCLID, left gaps in tracking, preventing a full view of the customer path.
Lack of Centralized Monitoring
Without a unified dashboard, discrepancies in data often went undetected until they began to affect reporting.
Implementing Consent Management Strategy to Restore Compliance & Data Accuracy
The client needed a structured approach to validate data flows across HubSpot, Google Ads, and LinkedIn Ads to achieve reliable syncing and complete visibility into leads and MQLs.
By conducting audits and realigning workflows, our team eliminated inconsistencies and restored confidence in performance insights.
What We Delivered:
- UTM & Tracking Validation
- Audited UTM parameters and object tracking across platforms to confirm accurate campaign source attribution.
- Conversion Action Review
- Reviewed and tested Google and LinkedIn Ads conversion actions, including dummy form submissions and GTM checks, to ensure proper data capture.
- Comprehensive Form Audit
- Assessed all website forms beyond the main “Contact Us” page to ensure every lead pathway was tracked.
- Cross-System Data Mapping
- Mapped and aligned conversion data across Dreamdata, HubSpot, and ad platforms to resolve discrepancies and maintain consistency in reporting.
Measurable Impact Delivered
Validating UTM tracking, aligning lifecycle stages, and standardizing data flows across HubSpot, Google Ads, and LinkedIn Ads enabled consistent offline conversion syncing and more accurate attribution. These improvements strengthened accuracy in performance insights, ensured reliable lead and MQL visibility, and established a foundation for ongoing performance monitoring across platforms.
Highlights
60%
Reduction in Data Discrepancies
40%
Improvement in Lead Attribution Reporting
18%
Increase in Conversion Rate
28%
Reduction in Cost per Acquisition (CPA)
Conclusion
By resolving sync issues across HubSpot, Google Ads, and LinkedIn Ads, the client regained full visibility into lead and MQL data and restored trust in their reporting framework. With workflows aligned, tracking validated, and attribution consistent across platforms, they now have the clarity to optimize campaigns and confidently measure performance.
“We now have accurate, reliable tracking in place and the assurance that our marketing data reflects the true impact of our efforts.”
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