Overview
Industry
Consulting
Region
Global
Company Size
10,000+ employees
Featured Solution
Adobe Experience Platform (AEP) Web SDK
About the Client
The client is a leading global consulting organization focused on helping enterprises drive performance and business growth. With a strong emphasis on delivering actionable insights, the client invests in technology to enable smarter decision-making and long-term value creation.
When Legacy Adobe Analytics Setup Causes Errors and Manual Overheads
The client relied on a traditional Adobe Analytics setup that required heavy manual coding and frequent variable management. This approach resulted in recurring inaccuracies, particularly in data entries labeled as “Unspecified.” It made reporting less reliable and hindered business decisions.
To address this, the client was looking to modernize its analytics tracking. The goal was to achieve cleaner data, reduce manual effort, and enable faster implementation.
“Our team was caught up in a tedious setup and recurring tracking gaps. This made it harder to trust reports and act with confidence. We needed a more reliable, automated approach to get accurate insights and drive informed decisions.”
Key Challenges Slowing Down Data Accuracy and Decision-Making
Unreliable Data Output
Key metrics often appeared under “Unspecified” in Adobe Analytics, making reporting unclear.
High Manual Overhead
Teams had to manually initiate, set, and clean variables for every interaction, increasing error risks.
Custom Coding Bottlenecks
Each tracking point required heavy custom coding, slowing down project timelines.
Enabling Smarter Tracking with AEP Web SDK and Structured XDM Schema
The client approached Team Grazitti to help with their tracking setup modernization. After thoroughly analyzing their requirements, we delivered the following solutions:
- Implemented AEP Web SDK
- Migrated from the legacy setup to Adobe’s latest Web SDK to enable more accurate and streamlined tracking.
- Used Web SDK Extension
- Automated repeated processes to reduce dependency on custom code and speed up deployments.
- Introduced Structured XDM Schema
- Simplified variable management and ensured data consistency with a standardized data model.
The Results: Faster, Cleaner, and More Reliable Analytics
By streamlining tracking through Adobe Experience Platform Web SDK, the client achieved significant improvements in both efficiency and accuracy. The automation of repetitive tasks reduced operational overhead, while the structured XDM schema ensured data quality remained consistent across teams. Together, these changes empowered the client to focus more on insight generation rather than troubleshooting errors.
“With the new setup, we finally moved past constant troubleshooting. Our team now spends less time fixing errors and more time acting on insights that drive real results.”
Highlights
90%
Reduction in Manual Coding Effort
85%
Fewer Unspecified Data Entries
60%
Faster Implementation Time
Streamlined Variable Management through XDM Schema
Conclusion
With Grazitti’s strategic implementation of AEP Web SDK, the client transitioned to a modernized, scalable, and insight-driven analytics setup. The solution not only reduced manual intervention but also improved data quality, ensuring faster and more confident decision-making.
Testimonials
Our Partners
Looking To Simplify Your Analytics Implementation And Get Cleaner, Faster Insights?
