Overview
Industry
Retail
Region
United States
Company Size
1K - 10K
Featured Solution
AEM, EDS, Adobe Target Integration
Context
They wanted to migrate from Drupal to a more robust and high-performing eCommerce platform to deliver a seamless user experience. Their goals included achieving a better Site Performance Score, enabling smooth integration with Adobe Target, and providing marketing teams with an intuitive content management experience. They also wanted to optimize API structures to minimize redundant calls, boosting speed and overall platform stability.
Business Challenges
Slow Load Times
Their current eCommerce store faced performance issues like slow loading and response time.
Limited Content Flexibility
Their marketing teams faced challenges updating and personalizing content.
Inefficient Traffic Handling
The platform struggled to perform during peak traffic, indicating scalability challenges.
Subpar User Experience
The combination of lag and inflexibility negatively impacted user engagement and satisfaction.
Inefficient APIs
Redundant API calls added unnecessary backend load, impacting system speed and responsiveness.
Scalability Constraints
The underlying architecture wasn’t robust enough to support growing business needs & dynamic user demands.
Solutions
Grazitti’s team collaborated with the customer to deliver a series of tailored solutions:
- Platform Transition Our experts migrated their website from Drupal to Adobe Experience Manager (AEM) with Edge Delivery Services (EDS), optimizing performance and scalability while retaining the existing backend structure.
- Enhanced Content Management We integrated SharePoint and Sidekick Libraries, empowering clients to manage content independently, reducing reliance on developers.
- Performance Optimization We achieved a Site Performance Score of 95-100 by optimizing key metrics like Largest Contentful Paint (LCP) and Total Blocking Time (TBT), improving speed and load times.
- Adobe Target Integration Our experts integrated Adobe Target for personalized user experiences, dynamically rendering content based on user behavior.
- API Optimization Finally, we reduced redundant API calls by restructuring API requests, improving performance across product listing pages and search results pages.
Business Outcome
The collaboration delivered impactful results for the customer. Their marketing teams gained flexibility through improved content management tools, reducing their dependence on developers. Adobe Target integration enabled personalized experiences that further boosted user engagement. Additionally, backend efficiency improved through optimized API calls, reducing system load and supporting faster performance across key site areas.
Highlights
95-100
Site Performance Score Achieved
30%
Faster Page Load Times
Improved Content Management Flexibility
Enhanced User Engagement with Personalization
Reduced API Calls for Better Efficiency
Conclusion
By transitioning to Adobe Experience Manager with Edge Delivery Services, the retailer overcame key performance and scalability challenges associated with their previous platform. The integration of Adobe Target enhanced their user satisfaction and increased retention. With improved content flexibility and a more efficient backend, their marketing and IT teams got equipped to scale content and experiences with agility, ensuring sustained digital growth.
Testimonials
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Web and Email
Extole
Ping Identity
Marketo Inc.
Our Partners
Create Connected and Personalized Digital Experiences with AEM
