Lead Nurturing 101
In a sales cycle, if you make the mistake of going MIA after the first touchpoint, it would be a classic case of – out of sight, out of mind! Nurturing is the best way to woo your leads to the purchase. Tune in to listen to our crisp podcast episode, “Lead Nurturing 101”, where our marketing aficionados discuss the concept of lead nurturing and the recipe to create a winning lead nurturing strategy.
Featured Speakers
Akanksha Dass
Senior Content Marketing Specialist
Akanksha is a content marketer who formerly worked at Dell and American Express. She has hands-on experience working in B2B Sales, Corporate Sales, and Inside Sales as well as Marketing. Having worked on both sides of the table, she understands the perks and pains of both the worlds – sales and marketing.
A writer by day and a reader by night, she’s been channelizing her passion for making good stories sound awesome into telling fantastic marketing tales. The areas of her specialization include inbound marketing, email marketing, social selling and marketing, and international regulations like GDPR.
Monali Gupta
Product Marketing Specialist
Monali is Grazitti’s product marketing powerhouse. A fearless marketer, she’s been running inbound and outbound campaigns for long. She has a penchant for identifying the best content, collaborating with designers to make it visually appealing, and ensuring that her campaigns are the most relatable to the target audience.
She has a magic spell to fix every marketing issue under the sun. She’s the metaphorical bridge between marketing and sales and knows how to get the job done. She is what we would we call – a millennial marketer, and there’s no stopping her!
What’s in it for you?
An understanding of the following:
- What is lead nurturing?
- Why is it necessary?
- Why is lead scoring essential to lead nurturing?
- What is the recipe for a winning lead nurturing strategy?