Inbound Marketing 101
Date: Feb 14, 2019
Customers, these days, can sense a sales pitch from a country mile, and they despise it. The trick is to know the “what, when, and how” of the sweet spot that would make people engage with your brand. You’ve got to cut ties with cold calling and emailing, and embrace Inbound Marketing. Tune in to listen to our crisp podcast episode, “Inbound Marketing 101”, where our marketing aficionados discuss everything you’d need to know about inbound marketing.
Senior Content Marketing Specialist
Akanksha is a content marketer who formerly worked at Dell and American Express. She has hands-on experience working in B2B Sales, Corporate Sales, and Inside Sales as well as Marketing. Having worked on both sides of the table, she understands the perks and pains of both the worlds – sales and marketing.
A writer by day and a reader by night, she’s been channelizing her passion for making good stories sound awesome into telling fantastic marketing tales. The areas of her specialization include inbound marketing, email marketing, social selling and marketing, and international regulations like GDPR.
Product Marketing Manager
Vijay heads our Product Marketing Team. Having spent 15 years in corporate sales and marketing, he has earned his sales, marketing, and management skills with companies like AXA and Vodafone. He has a bird’s eye when it comes to identifying the right target audience for every marketing asset, thus, making him a pro at inbound marketing.
What’s in it for you?
An understanding of the following:
- What is inbound marketing?
- How is inbound marketing better than outbound marketing?
- What is the statistical picture of inbound marketing?
- How can you become an inbound marketing wizard?