Once upon a time, a marketer began to wonder, “What separates my brand from my competitors?”, and that is how we entered a world of Hyper-personalization and Localization!
Personalization means to leverage customer data that may constitute personal information like the customer’s name, the name of their organization, title, purchase history, etc. Even though personalization is a good practice, it isn’t adequate for capturing your prospect’s undivided attention.
Hyper-personalization goes beyond that by using real-time and discernible data to fashion supremely contextual communication relevant to the customer.
The challenge is knowing the difference between personalization and hyper-personalization, and why you need it in your life. Layer localization on top it, and voila! You’d create one mega powerful message for your target audience.
Check out this really cool and concise video, “The Digital World of Hyper-Personalization and Localization Posse”, by the marketing pros at Grazitti Interactive to understand these concepts, their impact on your marketing life, and how you’d benefit from them.
Want to master the art of hyper-personalization and localization?
Just drop us a line at info@grazitti.com, and we’ll take it from there!
