Our Partners
Our Customers
From One-Way Marketing to Agentic Marketing
Salesforce Marketing Cloud Next is the next-generation marketing platform within Salesforce’s Agentforce Marketing portfolio. It marks a shift from traditional campaign execution to agentic marketing, where AI agents can plan, create, optimize, and personalize customer experiences.
As a Salesforce Summit Partner with certified expertise, Grazitti helps organizations prepare for this shift. From Marketing Cloud Next readiness assessments and migration planning to AI agent configuration, Data Cloud alignment, and workflow optimization, we help you adopt agentic marketing with a strategy that fits your business, teams, and customer lifecycle.
Marketing Cloud Next Capabilities We Support
Transform campaign planning from a manual process into an AI-assisted workflow. Agentforce helps marketers generate campaign ideas, build customer journeys, recommend audience segments, and create content from a single brief. This allows teams to move from planning to execution with greater speed and consistency.
Deliver relevant experiences based on live customer signals instead of static audience segments. By leveraging unified customer profiles from Data Cloud, Marketing Cloud Next enables content, offers, and recommendations to adapt dynamically as customer behavior changes.
Every interaction becomes part of an ongoing conversation. Marketing Cloud Next extends engagement across email, SMS, mobile, web, and other channels. This allows AI agents to respond intelligently while maintaining brand consistency and business guardrails.
Replace disconnected marketing operations with a single platform that brings together B2B and B2C engagement. Shared customer data and centralized journey orchestration help teams deliver consistent experiences across the entire customer lifecycle.
See What Marketing Cloud Next
Can Do for Your Business
Our Marketing Cloud Next Services That Drive Measurable Outcomes
From first assessment to full activation, Grazitti supports every stage of your Marketing Cloud Next journey.
MCN Strategy & Consulting
Migration & Convergence
Implementation & Configuration
Agentforce Configuration & Optimization
Data Unification & Integration
Managed Services & Optimization
Marketing Cloud Next is Available in Two Editions
Marketing Cloud Growth
Designed for small and mid-sized businesses, Marketing Cloud Growth provides the foundational tools for campaign management, content creation, segmentation, and analytics, with access to core AI and Data Cloud capabilities to get started with agentic marketing.
Marketing Cloud Advanced
Built for enterprise organizations, Marketing Cloud Advanced adds Agentforce’s autonomous AI agents on top of the Growth feature set. It enables faster customer reach, optimized journeys, and more sophisticated cross-channel experiences at scale.
What Can Marketing Cloud Next Do for You?
See what becomes possible when agentic marketing enters the picture.
Launch Campaigns Faster
Describe your goal in natural language. Agentforce generates a full campaign brief, recommends audience segments, drafts email and SMS content, and sets up the journey for you.
Make Every Channel Conversational
With Agentforce embedded across email, SMS, and web, do-not-reply messages become real conversations. Agents respond to customer replies, answer questions, and route complex queries to the right team without breaking the experience.
Personalize in Real Time
Static segments update on a schedule. Customer behavior doesn't. Marketing Cloud Next personalizes content and offers based on live signals so what a customer sees reflects what they just did.
Qualify Buyers Around the Clock
AI SDR agents engage buyers across web and email 24/7, answering questions, qualifying intent, and routing high-value leads to sales with full engagement context already attached.
Upsell and Cross-Sell Smarter
Identify accounts that fit renewal or upsell criteria and build precise audience segments in minutes. Agentforce acts on unified customer data across purchase history, product usage, and engagement signals.
Turn Insights Into Action
Dashboards tell you what happened. Agentforce tells you what to do next. It surfaces underperforming segments, flags anomalies in engagement data, and recommends optimizations in real time, so campaign iteration doesn't wait for a weekly report.
Marketing Cloud Engagement vs. Marketing Cloud Next
Here’s how MCE differs from MCN and what Marketing Cloud Next adds for teams ready to take the next step.
Marketing Cloud Engagement
Standalone platform connected to Salesforce via sync layer
Einstein AI for send time optimization and predictive scoring
Campaigns built manually across journey, content, and audience tools
One-way messaging across email, SMS, and push
Segment-based, rule-driven personalization updated on a schedule
Data Extensions and SQL-based segmentation
Separate platforms for B2B and B2C marketing motions
AMPscript and SSJS for dynamic content
Connector-based integration with Sales and Service Cloud
Established, mature platform with a large existing user base
Marketing Cloud Next
Built natively on the Salesforce Platform with no sync dependency
Agentforce AI agents that create, execute, and optimize campaigns autonomously
Campaigns generated from a natural language brief by Agentforce
Two-way conversational engagement across all channels
Real-time, behavior-driven personalization via Data Cloud
Unified, real-time customer profiles on Data Cloud
Single platform supporting both B2B and B2C on one customer record
AMPscript supported with evolving scripting capabilities
Native cross-departmental workflows via Salesforce Flow
Engagement+ tier available for teams taking a phased migration path
How We Get You to Marketing Cloud Next
No two Marketing Cloud setups are alike. We build your path to Marketing Cloud Next around where you're starting from and your team's capacity to absorb change.
Understand Your
Goals
Audit Your
Current Setup
Define the
Right Roadmap
Migrate and Configure
Optimize as You Scale
Every engagement starts with what you're actually trying to fix or unlock: personalization, unified data, agentic workflows, or something else.
We assess your existing Marketing Cloud environment, your integrations, and your data quality before recommending anything.
We build a sequenced migration and convergence plan around business impact and technical risk.
We move journeys, content, and data into Marketing Cloud Next and configure Agentforce agents against your real workflows.
We keep tuning agent behavior, personalization logic, and campaign performance as your team's use of the platform matures.
Why Choose Grazitti for Marketing Cloud Next
18+ Years of Salesforce Expertise
Marketing Cloud Next is more than a platform upgrade. It requires expertise in data, AI, customer journeys, and the broader Salesforce ecosystem. Our consultants bring the strategic and technical capabilities needed to deliver a seamless transition and long-term success.
Recognized Leader in Salesforce
NelsonHall's 2026 NEAT Report for Salesforce Services named Grazitti a Leader in Marketing Cloud and an Innovator in Agentforce Services. These two independent recognitions place our team among the top-ranked partners globally across marketing execution and agentic AI deployment.
Enterprise-Grade Security and Compliance
Grazitti holds globally recognized certifications across data security, privacy, and compliance, including ISO/IEC 27001, ISO/IEC 27701, SSAE 21 SOC 1 and SOC 2 Type II, and HIPAA. For organizations implementing Marketing Cloud Next, every engagement is backed by these standards.
Certified Experts Across the Full Marketing Cloud Lineup
Our team works across Marketing Cloud Engagement, Account Engagement, Growth, Advanced, and Next. We understand what a convergence move requires precisely because we've built and maintained the environments customers are migrating from.
Marketing Cloud Next Solutions for Every Business Function
Proven Expertise Across Salesforce Marketing Cloud
Our Salesforce expertise and industry recognition reflect our ability to deliver connected, personalized, and scalable Marketing Cloud experiences.
What Our Customers Say About Us
Industry: High-Tech
26 June 2025
In under six months, Grazitti delivered three custom initiatives that lifted our MQL-to-SQL conversion rate by 22%. They took the time to understand our business objectives before writing a single workflow, and every solution was built to scale, we’ve since expanded the engagement to cover lead scoring.
Industry: High-Tech
24 Feb 2025
Grazitti helped us consolidate four disconnected tools into a single marketing automation and CRM system, cutting campaign build time by 35% and eliminating nearly 10 hours of manual work each week. What started as a vendor engagement became a genuine extension of our team, we now loop them in at the strategy stage, not just execution.
Industry: High-Tech
27 june 2023
Grazitti’s depth of knowledge across marketing automation to CRM is truly impressive. They have become an indispensable extension of our team, providing the strategic expertise and technical solutions that have enabled us to scale our operations with confidence.
Industry: High-Tech
14 Nov 2024
Our partnership with Grazitti Interactive on several custom marketing automation initiatives exceeded expectations at every stage. Their team brought a thorough understanding of our business objectives and delivered exceptional, scalable solutions that created measurable value from day one.
Industry: Healthcare
19 jan 2025
Having partnered with Grazitti for over five years, I can confidently say their professionalism and expertise are unmatched. They consistently deliver cutting-edge marketing automation solutions. For any organization seeking a reliable, results-driven marketing automation partner, Grazitti is my top recommendation.
Frequently Asked Questions
What is Salesforce Marketing Cloud Next?
Marketing Cloud Next is Salesforce’s agentic marketing platform, built natively on the Salesforce Platform and Data Cloud. It uses Agentforce-powered AI agents to build campaigns, personalize content in real time, and turn one-way messaging into two-way customer engagement across email, SMS, push, and web.
Is Marketing Cloud Next replacing Marketing Cloud Engagement?
Marketing Cloud Next represents Salesforce’s next-generation marketing platform, while Marketing Cloud Engagement and Account Engagement continue to support existing customers. Salesforce has not announced an end-of-life or mandatory migration timeline for either product. Instead, organizations can adopt next-generation capabilities through Engagement+ and Account Engagement+, which layer Marketing Cloud Next capabilities alongside existing environments.
Do I need a large-scale Data Cloud implementation to start using Marketing Cloud Next?
Marketing Cloud Next includes foundational Data Cloud capabilities that enable unified customer profiles and real-time activation. A full-scale Data Cloud implementation isn’t a prerequisite. However, depending on your business requirements, additional Data Cloud functionality can be implemented to support more advanced use cases.
I’m already using a Marketing Cloud product. How do I switch to Marketing Cloud Next?
Both Marketing Cloud Growth and Advanced can be implemented alongside your existing Salesforce marketing product. That means you can configure your new environment, train your team, and validate your journeys before decommissioning what’s currently in flight.
What’s the difference between Marketing Cloud Next and Marketing Cloud Growth or Advanced?
Marketing Cloud Growth and Marketing Cloud Advanced are the two editions of Marketing Cloud Next. Growth is designed for small and mid-sized businesses, while Advanced adds Agentforce’s autonomous AI agents and additional capabilities for enterprise-scale organizations.
Can B2B and B2C teams use the same Marketing Cloud Next instance?
Marketing Cloud Next is built to support both motions in one application. Marketing Cloud Account Engagement is for B2B, and Marketing Cloud Engagement is for B2C. Business units within Marketing Cloud Next provide isolated views and data spaces for teams that need separate governance while still sharing a unified customer record.
How long does a Salesforce Marketing Cloud Next implementation take?
Implementation timelines vary depending on factors such as your existing marketing platform, data complexity, integrations, and business requirements. After assessing your current environment, our experts can recommend a phased implementation roadmap aligned with your goals and priorities.
Who Is Salesforce Marketing Cloud Next For?
Marketing Cloud Next is built for marketing teams that need more than scheduled campaigns and static segments. This includes organizations where personalization, cross-channel engagement, and marketing-to-sales handoffs are active pain points. It is a strong fit for:
- Teams already on the Salesforce Platform
- B2B and B2C organizations running separate stacks
- Marketing teams bottlenecked by manual campaign execution
- Enterprise organizations scaling their marketing operations
- Organizations evaluating a migration from MCE or MCAE
Get in Touch
Why Leading Brands Trust Us
18+
Years of Experience
100+
Marketing Automation Experts
1400+
Projects Completed
35+
Verticals Served