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Welcome to the Fifth Edition
of Marketing (re)Focus

Your Front-Row Seat to the Future of Marketing

Marketing evolves faster than ever—new technologies, shifting
consumer behaviors, and rising expectations are transforming the way
brands connect. Marketing (re)Focus 2025 is your opportunity to step
back, re-strategize, and refocus on what really matters:
customer-first marketing that drives measurable impact.

Join global leaders and innovators as they unpack the strategies that are
shaping the next era of marketing.

Save Your Spot

This Year’s Focus: Insights to Foresight

For years, marketing has been driven by customer insights. But in today’s era of AI and predictive analytics, the game has changed. The real power lies in transforming raw data into strategic foresight — shifting from reactive to proactive, anticipating what’s ahead, spotting trends before they emerge, and crafting personalized experiences that truly resonate.

Join Marketing (re)Focus 2025 to gain a lasting competitive edge. Here’s what you’ll learn:

  • Anticipate and Navigate Emerging Technologies
  • Develop Strategic Agility
  • Leverage AI and Predictive Analytics
  • Turn Foresight into Actionable Strategy
  • Shape Customer-Focused Strategies

Agenda for Marketing (re)Focus, 2025: What’s In Store

Explore Agenda

Opening Address

9:00-9:15 AM (PDT)

Keynote Session

In this session, we’ll cover:
  • How the future of marketing blends human creativity with AI precision
  • The role of AI in enabling hyper-personalization, predictive insights, and operational efficiency
  • The shift from automation to autonomous, real-time marketing systems

Save My Spot

Opening Keynote

9:15-9:45 AM (PDT)

Keynote Session

In this session, we’ll cover:

Save My Spot

Fireside Chat

Hyper-Personalized Marketing: Beyond Segmentation
9:45 AM – 10:15 AM (PDT)

Keynote Session

In this session, we’ll cover:
  • The journey from personalization to hyper-personalization
  • Key strategies and the transformative power of tailored marketing
  • AI-driven personalization techniques to craft hyper-relevant customer journeys

Save My Spot

Panel Discussion

Generative AI in B2B Marketing: Driving Innovation & Efficiency
10:15 AM – 10:55 AM (PDT)

Keynote Session

In this session, we’ll cover:
  • The strategic value of GenAI—from lead generation to optimization
  • Proven best practices to integrate GenAI effectively and creatively

Save My Spot

Fireside Chat

AI-Powered Predictive Analytics: Anticipating the Customer of 2025
10:55 AM – 11:25 AM (PDT)

Keynote Session

In this session, we’ll cover:
  • Understanding social media and feedback through predictive models
  • Make real-time AI-driven personalization a core pillar of your customer behavior analysis

Save My Spot

Panel Discussion

From Automation to Autonomy: The Future of Marketing Technology
11:25 AM – 12:05 PM (PDT)

Keynote Session

In this session, we’ll cover:
  • Leverage Autonomous AI Agents to drive more intelligent operations across industries
  • Enhance efficiency, streamline workflows with advanced AI capabilities

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Closing Note

From Insights to Foresight—Reflections on Strategic Takeaways
12:05 PM – 12:20 PM (PDT)

Keynote Session

In this session, we’ll cover:

Save My Spot

Our Past Esteemed Speakers

Jay Pattisall

Jay Pattisall

VP, Principal Analyst, Forrester
Muhammad Musharaf

Muhammad Musharaf

Senior Director, Fitch Group Inc.
Lauren Hagerty

Lauren Hagerty

Senior Director of Marketing & Communication, WeSolv
Michael Hartmann

Michael Hartmann

Founder / Principal, Hartmann Advisory Group LLC
Adrian Speyer

Adrian Speyer

Vice-President Marketing & Community, MatchPoint
Corey Bayless

Corey Bayless

Director, Prudential Insurance
Aristomenis Capogeannis

Aristomenis Capogeannis

Sr. Director, Enterprise Revenue Marketing, NVIDIA
Jay Pattisall

Jay Pattisall

VP, Principal Analyst, Forrester
Muhammad Musharaf

Muhammad Musharaf

Senior Director, Fitch Group Inc.
Lauren Hagerty

Lauren Hagerty

Senior Director of Marketing & Communication, WeSolv
Michael Hartmann

Michael Hartmann

Founder / Principal, Hartmann Advisory Group LLC
Adrian Speyer

Adrian Speyer

Vice-President Marketing & Community, MatchPoint
Corey Bayless

Corey Bayless

Director, Prudential Insurance
Samir Mehta

Samir Mehta

SVP, Digital Experiences & Product Strategy, Iron Horse
Manimala Hazarika

Manimala Hazarika

Fractional CMO | Growth Marketing consultant
Joseph Cantu

Joseph Cantu

Vice President of Digital, Fusable
Bharat Sethi

Bharat Sethi

Product Manager, SearchUnify
Alan Aisbitt

Alan Aisbitt

Community Industry Expert & Founder of A2 Community Growth
Helen Yu

Helen Yu

Founder & CEO, Tigon Advisory Corp.
Paul Wilson

Paul Wilson

Chief Strategist, GTM Systems
Samir Mehta

Samir Mehta

SVP, Digital Experiences & Product Strategy, Iron Horse
Manimala Hazarika

Manimala Hazarika

Fractional CMO | Growth Marketing consultant
Joseph Cantu

Joseph Cantu

Vice President of Digital, Fusable
Bharat Sethi

Bharat Sethi

Product Manager, SearchUnify
Alan Aisbitt

Alan Aisbitt

Community Industry Expert & Founder of A2 Community Growth
Helen Yu

Helen Yu

Founder & CEO, Tigon Advisory Corp.

Your Personalized Offers

Digital Marketing

Marketing AutomationMarketing Automation Hover

  • 20 hours digital marketing consultation
  • Complimentary SEO & SMM audit
  • Web analytics setup assessment
Keynote Session

Products

Online-CommunitiesOnline-Communities-Hoverr

  • WordPress-Marketo Connector & Maginate: 1 month free trial
  • M-Clean: 1 month free trial with 500 duplicate merges
  • GMAQ: 14-day free trial for Marketo & HubSpot
Keynote Session

Analytics

AnalyticsAnalytics

  • Free demo of our Omnichannel Analytics Solution
  • Complimentary data analytics consultation that includes data audit, data governance review, analytics tools evaluation, reports & dashboards audit, & technology assessment
Keynote Session

Marketing Automation

Digital-MarketingDigital-Marketing Hover

  • Expert consultation on Marketo data standardization and normalization
  • AI-powered HubSpot database audit for 60% greater efficiency
  • Professional consultation on EPC implementation
Keynote Session

Claim Your Offer

Right Effect

Why Attend

explore

Explore

Stay ahead of the curve with future-focused insights, AI-first strategies, and marketing foresight.

inspired

Inspire

Learn from the brightest minds shaping data, creativity, and technology into business breakthroughs.

colleborate

Collaborate

Network with industry leaders and learn strategies to create meaningful customer experiences.

grow

Expand

Meet seasoned professionals across industries, roles, and markets to build and expand your network.

Uncover Marketing’s
Best-Kept Secrets

Get ready for bold ideas, hands-on discussions, and real-time Q&As that will energize your marketing strategy. Whether you’re navigating AI adoption or building scalable campaigns, this is your must-attend event of the year.

Access Agenda
Brochure

Harness Insights. Lead With Foresight.

Gain actionable insights into emerging trends and see how AI is accelerating the evolution of marketing. Get ready to:

Eye icon

Uncover authentic
customer perspectives

Strategy icon

Turn insights into agile,
future-ready strategies

Growth chart icon

Scale personalized solutions
that deliver measurable growth

Register Now

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Things Marketing?

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From Our Exclusive
Gift Bag

You can get