09:00 AM
09:40 AM
Duration
40 min
Making Marketing Matter – RETHINK, RECONFIGURE, READAPT!
Event theme
Subhendu Pattnaik
APRIL
26
WEDNESDAY
TIME PDT
TOPIC
THEME/SPEAKER
Event theme
09:40 AM
09:55 AM
Duration
15 min
Marketing 3.0 – AI and ML to the rescue
Overall Marketing
David Edelman
09:55 AM
10:15 AM
Duration
20 min
Mastering the Art of Personalized Omnichannel Engagement
MTA, Analytics and Martech
Aristomenis Capogeannis,
Uzair Dada,
David Edelman
10:15 AM
10:30 AM
Duration
15 min
Fast-Track Your Lead Generation Efforts During Dynamic Economic Times
Martech and Digital Marketing
Don Siler,
Andrew Johnson,
Ankush Jasuja
10:30AM
10:45 AM
Break
10:45 AM
11:00 AM
Duration
15 min
The Art of Scaling Community Connections with AI
Digital MarketingCarrie Melissa
11:00 AM
11:15 AM
Awards
11:15 AM
11:30 AM
Duration
15 min
Transitioning to Customer-Centricity With Cross-Sell and Up-Sell Opportunities
Overall EX and CX
Amisha Gandhi
11:30 AM
12:00 PM
Duration
30 min
What Does a Fully-Integrated Marketing Automation Ecosystem
Look Like?
Martech and Products
Rahul Bakaya,
Karen Fowler,
Anna Haugen,
Kanako Tone,
Balkar Singh
12:00 PM
12:30 PM
Break
12:30 PM
12:45 PM
Duration
15 min
Scaling and Optimizing Campaign Testing With the Power of AI Analytics
Martech and Digital Marketing
Jon Robinson,
Lovish Verma
12:45 PM
01:15 PM
Duration
30 min
Marketing Analytics: Your Key to Measuring & Amplifying Your Campaign Performance
Analytics, ABM
Samir Mehta,
Christine Castro,
Harshdeep Kaur
01:15 PM
01:30 PM
Duration
15 min
SEO and Organic Marketing in the World of AI & ML
SEO, AI & ML
Luke Hayes,
Hardial,
Devender Bora
01:30 PM
01:45 PM
Duration
15 min
Unleashing the Power of Performance Branding
Digital Marketing
Ann Boyd
01:45 PM
02:00 PM
Break
02:00 PM
02:20 PM
Duration
20 min
Community-Based Marketing (CBM): The Super Tool to Win Your Customers
Online Communities
Omaima Kabili
02:20 PM
02:35 PM
Awards
02:35 PM
02:55 PM
Duration
20 min
Unlocking Unparallelled Digital Experiences with Cognitive Search
SearchUnify
Meenakshi Arora
02:55 PM
03:25 PM
Closing Keynote – A Summary of the Event
Duration
30 min
Speaker
Shivraj Asthana
Gear up to uncover
actionable insights
on how to guide critical marketing decisions, manage key resources,
and delight new-age customers.
