“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.” – Jay Baer
Online communities are of immense help to businesses when it comes to boosting organizational goals. This can be seen from Higher Logic’s report that shows that external communities had a 61% impact on the organizational objectives of businesses.
Moreover, users engaging with online communities have also grown from 72% in 2017 to 76% in 2019.
2020 is going to be the year where we will see online communities grow even more. From tracking customers’ dynamic expectations to deepening brand loyalty, online communities have emerged as a significant marketing channel.
Our aim in this infographic is to provide a lucid understanding of the major trends impacting community teams so that you can develop a successful community strategy for the year 2020 and beyond.
To view this infographic in higher resolution, click here.