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    Marketing

    What’s your AI strategy for scaling Segment-of-One Marketing?

    Companies cannot just rely on human resources for all functions to stay ahead of the marketing curve. They would need to utilize AI-powered tools – from media buying to drafting personalized messages for their customers. AI can serve as the growth engine that can help you rethink your marketing operations. The time to capitalize on it is now!

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    Sales

    Artificial Intelligence is Transforming B2B Sales!

    Artificial intelligence is transforming businesses and its implementation into B2B sales processes has shown significant growth for organizations. While AI helps businesses automate the process of putting data into CRM systems, forecast demand, automate sales activities, and use analytics to understand customers better. AI will continue playing a crucial role in accelerating B2B sales in the future.

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    Sales

    The Race to the Top Among the World’s Leaders in Artificial Intelligence

    AI has become an enabler for almost everything, making businesses boom. While the US has historically been the leader in AI-related research output, other nations like China, the UK, India, Japan, and Germany have also followed suit. Although there’s healthy competition among nations, winners would be those that drive AI systems beyond theoretical questions and apply them to practical problems.

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    Call Center

    AI to the Rescue, as Call Centers Struggle

    When customers are able to do more research on their own, people on the frontline like sales and service have to face tougher unanswered questions. That’s where AI augments the frontline. It solves use cases through AI-enabled tools that have analytical & predictive capabilities. How brands use AI augmentation determines how tough or easy work would be on the frontlines.

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    Call Center

    Is 2021 the Year AI Dominates the Call Center?

    From time-consuming IVRs to AI-powered chatbots, contact centers have come a long way. When the pandemic changed the dimensions of customer experience, AI-based solutions allowed businesses to remain operational. Even industries like healthcare were quick to use AI as it became an enabler for exceptional CX. While forward-thinking organizations are using AI-powered self-service, conversational AI is helping call centers evolve.

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    Call Center

    Artificial Intelligence Call Center- AI’s Impact on the Customer Service

    AI is powering call centers with numerous new capabilities to improve customer experience. It enables customer support agents to work more productively, reduce time spent on customer interactions, and increase customer engagement. With capabilities such as predictive routing, chatbots, AI-powered agents, and analytics, it is making customer service touch new dimensions of efficiency in its highly demanding environment.

    icon
    Marketing

    What’s your AI strategy for scaling Segment-of-One Marketing?

    Companies cannot just rely on human resources for all functions to stay ahead of the marketing curve. They would need to utilize AI-powered tools – from media buying to drafting personalized messages for their customers. AI can serve as the growth engine that can help you rethink your marketing operations. The time to capitalize on it is now!

    icon
    Marketing

    Why We Care About AI in Marketing

    AI plays an instrumental role in marketing. From boosting campaign ROI to personalization, it has reduced human error. AI has various components such as machine learning and big data analytics, and can be implemented through AI chatbots and visual intelligence. Whether your goal is customer acquisition or developing tailored advertising campaigns, AI will continue to change the marketing landscape.

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    Marketing

    Competing in the Age of AI

    Firms in which AI runs the show can seamlessly outsmart their traditional counterparts. Sample Ant Financial Services Group, which serves 10 times the customers of the largest US banks with less than one-tenth of employees. Digital firms can radically change the scale and scope paradigm. While the value of scale diminishes in traditional firms, it keeps rising in AI-based ones.

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    Marketing

    You Can’t Be Customer-Centric If You Can’t See the Journey

    Business leaders claim that they are ‘customer-centric’. But are they living by this? Customer journeys are comprehensive, involving sequences of touchpoints throughout the purchase, usage, and service experiences. Not many companies invest in tools to map these journeys end-to-end. They will achieve customer-centricity when CEOs implement technologies for journey analytics and set up teams to act on the data.

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    Marketing

    Accelerating Segment-of-one: Personalizing Video

    Would you read a manual about a new product you bought or learn about it through a pool of 2-minute videos? Watching videos seem convenient and personalized, right? Yet there are so many instances where companies use static content for customer interaction. Videos drive deeper engagement and are educational. They can reshape the customer journey and truly make companies ‘customer-focused’.

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    Marketing

    Customer Experience in the Age of AI

    Companies across all industries put personalization at the center of their enterprise strategies. However, most brands don’t personalize the customer experience at scale. While digital natives like Amazon and Google and early adopters of newer technologies have formidable advantages, competitor brands need to build intelligent experience engines, which can align their organization towards using AI combined with agile methods.

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    Sales

    Artificial Intelligence is Transforming B2B Sales!

    Artificial intelligence is transforming businesses and its implementation into B2B sales processes has shown significant growth for organizations. While AI helps businesses automate the process of putting data into CRM systems, forecast demand, automate sales activities, and use analytics to understand customers better. AI will continue playing a crucial role in accelerating B2B sales in the future.

    Path
    No views
    Source Link file-export
    icon
    Sales

    The Race to the Top Among the World’s Leaders in Artificial Intelligence

    AI has become an enabler for almost everything, making businesses boom. While the US has historically been the leader in AI-related research output, other nations like China, the UK, India, Japan, and Germany have also followed suit. Although there’s healthy competition among nations, winners would be those that drive AI systems beyond theoretical questions and apply them to practical problems.

    icon
    Call Center

    AI to the Rescue, as Call Centers Struggle

    When customers are able to do more research on their own, people on the frontline like sales and service have to face tougher unanswered questions. That’s where AI augments the frontline. It solves use cases through AI-enabled tools that have analytical & predictive capabilities. How brands use AI augmentation determines how tough or easy work would be on the frontlines.

    icon
    Call Center

    Is 2021 the Year AI Dominates the Call Center?

    From time-consuming IVRs to AI-powered chatbots, contact centers have come a long way. When the pandemic changed the dimensions of customer experience, AI-based solutions allowed businesses to remain operational. Even industries like healthcare were quick to use AI as it became an enabler for exceptional CX. While forward-thinking organizations are using AI-powered self-service, conversational AI is helping call centers evolve.

    icon
    Call Center

    Artificial Intelligence Call Center- AI’s Impact on the Customer Service

    AI is powering call centers with numerous new capabilities to improve customer experience. It enables customer support agents to work more productively, reduce time spent on customer interactions, and increase customer engagement. With capabilities such as predictive routing, chatbots, AI-powered agents, and analytics, it is making customer service touch new dimensions of efficiency in its highly demanding environment.

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