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Artificial Intelligence:
Your Ally for Accelerated Growth
Artificial intelligence is powerful. It reimagines processes, transforms operations, and accelerates business growth. Get the AI scoop through Grazitti’s lens and power your business intelligence.
Featured Article


AI to the Rescue, as Call Centers Struggle
When customers are able to do more research on their own, people on the frontline like sales and service have to face tougher unanswered questions. That’s where AI augments the frontline. It solves use cases through AI-enabled tools that have analytical & predictive capabilities. How brands use AI augmentation determines how tough or easy work would be on the frontlines.


Is 2021 the Year AI Dominates the Call Center?
From time-consuming IVRs to AI-powered chatbots, contact centers have come a long way. When the pandemic changed the dimensions of customer experience, AI-based solutions allowed businesses to remain operational. Even industries like healthcare were quick to use AI as it became an enabler for exceptional CX. While forward-thinking organizations are using AI-powered self-service, conversational AI is helping call centers evolve.


Hey, Where Is My Data??
With the rollout of Apple’s app transparency tracking framework and the elimination of third-party cookies on Chrome, marketers are about to lose cherished sources of data. Do you think it’s the end of third-party data? Well, not! When consumers still want experiences that use data, brands will compete based on how they craft those experiences using the information they have.
Our AI Library

13 Intriguing Ways Agencies Will Be Leveraging AI In 2023 And Beyond
With leading agencies still figuring out new ways to improve workflows, streamline operations and reach target audiences, the efficiency achieved through AI has taken center stage in their strategies. A number of marketing and public relations firms are relying on AI to predict media trends, transcribe interviews and much more! Here’s how agencies are expected to leverage AI in 2023 and beyond.

Why Voice AI Is Customer Service’s Secret Weapon
Companies have continued to invest heavily in their customer service initiatives. Along with the latest innovations such as live chat and chatbots, they are now taking a step forward with voice AI. In customer service departments, voice AI can support a multi-channel strategy, serving customers better in the channels they prefer. Find out how AI can be trained to understand customer concerns and navigate complex conversations.

Customer Communication And AI In 2023: Are You Ready For What’s Next?
Call centers have a paucity of resources to meet consumer challenges. There is a dearth of workers and costs are rising. Most consumers find it convenient to use text-based platforms to reach out to brands. Hence call centers are shifting toward digital communication and AI. Explore how AI-based bots help customer service agents and optimize call center efficiency, in this article.

Ten important AI algorithms you should know in 2023
In this dynamic market, it is pivotal to adopt fast-paced technology to solve complex business problems. And AI algorithms can help businesses do it efficiently. They help organizations to improve their data accuracy, efficiency, and decision-making. There are AI algorithms like linear regression, logistic regression, SVM algorithm that help businesses complete their jobs faster. Check out 10 most important ones in this article.

How to leverage AI for more effective, engaging onboarding
A successful onboarding process is a doorway to a happier new employee. And as in other places, AI is offering solutions to make the onboarding process smooth, AI tools allow employers to personalize their onboarding process. They can deploy AI assistants that respond, guide, and connect with the new employees to make the onboarding process more efficient and judgment free.

Workplace automation and the future of work
We’ve witnessed AI evolve and spread significantly, and now it has reached our workplaces! During this time of perpetual digital evolution, automation is transforming workplaces across all industries. Recently, we have seen a rise in hybrid workplace automation, smart spaces, and marketing automation. Every day, a new app, program, or update makes it possible to complete a labor-intensive task easily and more efficiently.

Top Six Trends (And Recommendations) for AI and ML in 2023
AI and ML continue to transform our world as companies compete for consumer loyalty with real-time, intelligent experiences. Reports suggest that in the next three years, more than two-thirds of ML practitioners expect real-time applications to grow significantly. Get expert knowledge of how companies are expected to deploy AI and ML in 2023 to attract and retain customers.

How AI-based Marketing is transforming telecom companies
Customer-centric, data-driven, and highly tailored efforts are becoming the norm for telecom operators. By implementing AI, companies can develop data-first strategies and automate specific business processes. Furthermore, AI can be used to enhance the customer experience by collecting and analyzing customer feedback. Discover how telecommunications giants are using AI to enhance their business and provide customer-centric services.

AI wrote half of this article. Here’s why entrepreneurs should take note
AI can help you accomplish more with less. The application enables you to create content and perform other tasks in a fraction of the time, enhancing your business’ agility and efficiency. AI is a tool worth considering if you want to improve the competitiveness of your business. Read this article to find out how artificial intelligence will make it happen.

5 Ways AI is Changing Customer Service
AI-driven development and the recent proliferation in the use of AI-powered chatbots have transformed the customer service landscape. This has resulted in cost reduction and improved work efficiency. From giving personalized recommendations to customers to predicting their future needs, it is fascinating to see the depth with which AI is revolutionizing customer service. Discover five ways AI is changing customer service in this article.

Winning with AI is a state of mind
The evolution of AI has shifted the performance curve of businesses. It helps automate and orchestrate business operations. Most businesses align AI with core processes but winning with AI is a state of mind. For this, business leaders must reorient their mindset and deeply internalize the benefits of AI in augmenting human decision making, processing data from various sources at a large scale. Learn more.

Artificial Intelligence Call Center: How is AI Used in Call Centers [+How Will AI Impact Customer Service]
AI is helping every sector reduce operational costs, provide actionable analytics, and exceed customer expectations. It has an equally important role to play in call centers. AI uses solutions like predictive routing, IVR, conversational AI, emotional intelligence AI, etc., in call centers to enhance the productivity of customer support reps, boost call resolution, and improve CX. Know more about it in this article.

5 ways AI is changing Sales
The inception of AI has revolutionized the way sales reps work. It gives access to brands about how their customers would behave and want to buy from them. There are 5 ways AI is changing sales – Personalized product recommendations, automated lead generation, predictive analytics for sales forecasting, intelligent chatbots for customer support, and automated contract generation. Read this article to get detailed insights about it.

How AI Can Act as the Perfect Complement to Sales Teams
AI has a unique place in sales processes. When combined with automation, AI sets the sales teams up for success. Implementing AI and automation is an excellent way to support salespeople and help them achieve their targets. Sales teams can utilize AI-driven data to predict, recommend, and make personalized decisions to engage prospects and close deals faster; the possibilities are endless!

Artificial Intelligence is Transforming B2B Sales!
Artificial intelligence is transforming businesses and its implementation into B2B sales processes has shown significant growth for organizations. While AI helps businesses automate the process of putting data into CRM systems, forecast demand, automate sales activities, and use analytics to understand customers better. AI will continue playing a crucial role in accelerating B2B sales in the future.



The Race to the Top Among the World’s Leaders in Artificial Intelligence
AI has become an enabler for almost everything, making businesses boom. While the US has historically been the leader in AI-related research output, other nations like China, the UK, India, Japan, and Germany have also followed suit. Although there’s healthy competition among nations, winners would be those that drive AI systems beyond theoretical questions and apply them to practical problems.

Customer Communication And AI In 2023: Are You Ready For What’s Next?
Call centers have a paucity of resources to meet consumer challenges. There is a dearth of workers and costs are rising. Most consumers find it convenient to use text-based platforms to reach out to brands. Hence call centers are shifting toward digital communication and AI. Explore how AI-based bots help customer service agents and optimize call center efficiency, in this article.

AI to the Rescue, as Call Centers Struggle
When customers are able to do more research on their own, people on the frontline like sales and service have to face tougher unanswered questions. That’s where AI augments the frontline. It solves use cases through AI-enabled tools that have analytical & predictive capabilities. How brands use AI augmentation determines how tough or easy work would be on the frontlines.



Is 2021 the Year AI Dominates the Call Center?
From time-consuming IVRs to AI-powered chatbots, contact centers have come a long way. When the pandemic changed the dimensions of customer experience, AI-based solutions allowed businesses to remain operational. Even industries like healthcare were quick to use AI as it became an enabler for exceptional CX. While forward-thinking organizations are using AI-powered self-service, conversational AI is helping call centers evolve.



Artificial Intelligence Call Center- AI’s Impact on the Customer Service
AI is powering call centers with numerous new capabilities to improve customer experience. It enables customer support agents to work more productively, reduce time spent on customer interactions, and increase customer engagement. With capabilities such as predictive routing, chatbots, AI-powered agents, and analytics, it is making customer service touch new dimensions of efficiency in its highly demanding environment.

13 Intriguing Ways Agencies Will Be Leveraging AI In 2023 And Beyond
With leading agencies still figuring out new ways to improve workflows, streamline operations and reach target audiences, the efficiency achieved through AI has taken center stage in their strategies. A number of marketing and public relations firms are relying on AI to predict media trends, transcribe interviews and much more! Here’s how agencies are expected to leverage AI in 2023 and beyond.

Why Voice AI Is Customer Service’s Secret Weapon
Companies have continued to invest heavily in their customer service initiatives. Along with the latest innovations such as live chat and chatbots, they are now taking a step forward with voice AI. In customer service departments, voice AI can support a multi-channel strategy, serving customers better in the channels they prefer. Find out how AI can be trained to understand customer concerns and navigate complex conversations.

Ten important AI algorithms you should know in 2023
In this dynamic market, it is pivotal to adopt fast-paced technology to solve complex business problems. And AI algorithms can help businesses do it efficiently. They help organizations to improve their data accuracy, efficiency, and decision-making. There are AI algorithms like linear regression, logistic regression, SVM algorithm that help businesses complete their jobs faster. Check out 10 most important ones in this article.

How to leverage AI for more effective, engaging onboarding
A successful onboarding process is a doorway to a happier new employee. And as in other places, AI is offering solutions to make the onboarding process smooth, AI tools allow employers to personalize their onboarding process. They can deploy AI assistants that respond, guide, and connect with the new employees to make the onboarding process more efficient and judgment free.

Workplace automation and the future of work
We’ve witnessed AI evolve and spread significantly, and now it has reached our workplaces! During this time of perpetual digital evolution, automation is transforming workplaces across all industries. Recently, we have seen a rise in hybrid workplace automation, smart spaces, and marketing automation. Every day, a new app, program, or update makes it possible to complete a labor-intensive task easily and more efficiently.

Machine vision: key to unleashing automation’s full potential
Machine vision is a broad category of technologies that processes information from visual inputs such as images, documents, computer screens, videos, etc. It captures and processes large quantities of documents, images, and videos quickly and efficiently at speeds far exceeding those of humans. Know how machine vision accelerates automation adoption across industries and empowers businesses beyond measures.