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Artificial Intelligence:
Your Ally for Accelerated Growth
Artificial intelligence is powerful. It reimagines processes, transforms operations, and accelerates business growth. Get the AI scoop through Grazitti’s lens and power your business intelligence.
Featured Article
AI to the Rescue, as Call Centers Struggle
When customers are able to do more research on their own, people on the frontline like sales and service have to face tougher unanswered questions. That’s where AI augments the frontline. It solves use cases through AI-enabled tools that have analytical & predictive capabilities. How brands use AI augmentation determines how tough or easy work would be on the frontlines.
Is 2021 the Year AI Dominates the Call Center?
From time-consuming IVRs to AI-powered chatbots, contact centers have come a long way. When the pandemic changed the dimensions of customer experience, AI-based solutions allowed businesses to remain operational. Even industries like healthcare were quick to use AI as it became an enabler for exceptional CX. While forward-thinking organizations are using AI-powered self-service, conversational AI is helping call centers evolve.
Hey, Where Is My Data??
With the rollout of Apple’s app transparency tracking framework and the elimination of third-party cookies on Chrome, marketers are about to lose cherished sources of data. Do you think it’s the end of third-party data? Well, not! When consumers still want experiences that use data, brands will compete based on how they craft those experiences using the information they have.
Our AI Library
Artificial Intelligence-the next big thing in Marketing Automation
AI is increasingly becoming mainstream in marketing automation, with over 51% of marketing leaders already using it and more planning to pilot in the next two years. This indicates that AI is the way forward. Incorporating it into your marketing automation software is the new normal. Find out what makes AI the next big thing, in this article.
How AI is transforming the UX Design Landscape
AI is transforming the UX design landscape by personalizing user experiences, improving efficiency, and automating tasks. In 2023, AI can help UI/UX designers in ideation and brainstorming, generative design, collaboration and automation, and user testing. Although AI adoption is increasing swiftly, it is predicted that AI will not replace human UX designers but serve as a tool to develop top-notch user experiences.
Artificial Intelligence and Machine Learning in the coming years-Trends and Predictions
Keeping an eye on the newest trends and leveraging the power of AI and ML is essential to ensuring that you gain a competitive edge in a digitally-dominated world. The emerging AI and ML trends that marketers should look out for in 2023 include ChatGPT, AI-enabled customer service, TinyML, and low code/no code innovations. Explore more about these trends in this article.
Artificial Intelligence-The next big thing in content creation
AI algorithms are now generating written content with increasing accuracy and quality. This means that businesses and content creators can save time and resources by making use of AI-powered tools for content creation. AI is poised to become a major force in content creation and businesses should begin exploring its potential applications.
Why Adaptive AI Should Matter to Your Business
Adaptive AI can help businesses improve customer satisfaction, reduce costs, increase revenue, and gain a competitive edge. Adaptive AI enables systems in adjusting their learning practices so that they can adapt to changes in real-world circumstances and deliver faster outcomes. Check this article to learn more about the practical applications of Adaptive AI in modern business scenarios.
ChatGPT And The Changing Art of Personalization
ChatGPT can analyze customer data and behavior to provide personalized recommendations that are tailored to individual preferences. By using natural language processing and machine learning, such chatbots can understand customer intent and provide relevant responses and solutions in real-time. With these technologies continuously evolving, it will be crucial for marketers to stay relevant to the latest developments and follow a customer-centric approach.
Artificial Intelligence-the next big thing in Marketing Automation
AI is increasingly becoming mainstream in marketing automation, with over 51% of marketing leaders already using it and more planning to pilot in the next two years. This indicates that AI is the way forward. Incorporating it into your marketing automation software is the new normal. Find out what makes AI the next big thing, in this article.
Transforming Customer Experience: The Superpowers of AI ML in Content Marketing
AI can analyze customer behavior and preferences to create targeted content that resonates with them. ML can also help optimize content for search engines, making it more SEO-friendly. By analyzing user search queries, ML can suggest keywords that will improve the content’s visibility on search engines. Additionally, AI-powered chatbots can provide instant responses to customer queries, improving their experience and increasing engagement.
The 5 Best Ways To Outrank Your Competitors in 2023 With AI
The use of AI in content creation has the potential to improve the quality and effectiveness of marketing efforts. In addition to this, AI can also provide marketers with valuable insights and recommendations to develop intelligent SEO strategies to outrank their competitors on the web. Check this article to learn how you can identify your competitors and create strategies to outrank them.
Welcome to Our Hyper Automated Marketing Future—And Why It’s a Good Thing
Technology simplifying complex business processes was highly anticipated for a long time. With all the buzz around ChatGPT, many other AI tools to automate marketing tasks have emerged. Use of AI by search engines to automate marketing tasks puts products in front of millions of audiences in just one click. Learn how hyper automated marketing is benefitting modern businesses, in this article.
Top Six Trends (And Recommendations) for AI and ML in 2023
AI and ML continue to transform our world as companies compete for consumer loyalty with real-time, intelligent experiences. Reports suggest that in the next three years, more than two-thirds of ML practitioners expect real-time applications to grow significantly. Get expert knowledge of how companies are expected to deploy AI and ML in 2023 to attract and retain customers.
How AI-based Marketing is transforming telecom companies
Customer-centric, data-driven, and highly tailored efforts are becoming the norm for telecom operators. By implementing AI, companies can develop data-first strategies and automate specific business processes. Furthermore, AI can be used to enhance the customer experience by collecting and analyzing customer feedback. Discover how telecommunications giants are using AI to enhance their business and provide customer-centric services.
The Power of AI in Sales & 5 Ways You Can Use It
Artificial intelligence can be smartly implemented in sales to predict customer behavior and identify cross selling and up selling opportunities.This can collectively help in reducing costs and boosting efficiency of the sales teams. In addition to this, AI in sales can help in enhancing advanced data analysis and conversation intelligence. Learn 5 best ways to implement AI for sales, in this article.
5 ways AI is changing Sales
The inception of AI has revolutionized the way sales reps work. It gives access to brands about how their customers would behave and want to buy from them. There are 5 ways AI is changing sales – Personalized product recommendations, automated lead generation, predictive analytics for sales forecasting, intelligent chatbots for customer support, and automated contract generation. Read this article to get detailed insights about it.
How AI Can Act as the Perfect Complement to Sales Teams
AI has a unique place in sales processes. When combined with automation, AI sets the sales teams up for success. Implementing AI and automation is an excellent way to support salespeople and help them achieve their targets. Sales teams can utilize AI-driven data to predict, recommend, and make personalized decisions to engage prospects and close deals faster; the possibilities are endless!
Artificial Intelligence is Transforming B2B Sales!
Artificial intelligence is transforming businesses and its implementation into B2B sales processes has shown significant growth for organizations. While AI helps businesses automate the process of putting data into CRM systems, forecast demand, automate sales activities, and use analytics to understand customers better. AI will continue playing a crucial role in accelerating B2B sales in the future.
The Race to the Top Among the World’s Leaders in Artificial Intelligence
AI has become an enabler for almost everything, making businesses boom. While the US has historically been the leader in AI-related research output, other nations like China, the UK, India, Japan, and Germany have also followed suit. Although there’s healthy competition among nations, winners would be those that drive AI systems beyond theoretical questions and apply them to practical problems.
Customer Communication And AI In 2023: Are You Ready For What’s Next?
Call centers have a paucity of resources to meet consumer challenges. There is a dearth of workers and costs are rising. Most consumers find it convenient to use text-based platforms to reach out to brands. Hence call centers are shifting toward digital communication and AI. Explore how AI-based bots help customer service agents and optimize call center efficiency, in this article.
AI to the Rescue, as Call Centers Struggle
When customers are able to do more research on their own, people on the frontline like sales and service have to face tougher unanswered questions. That’s where AI augments the frontline. It solves use cases through AI-enabled tools that have analytical & predictive capabilities. How brands use AI augmentation determines how tough or easy work would be on the frontlines.
Is 2021 the Year AI Dominates the Call Center?
From time-consuming IVRs to AI-powered chatbots, contact centers have come a long way. When the pandemic changed the dimensions of customer experience, AI-based solutions allowed businesses to remain operational. Even industries like healthcare were quick to use AI as it became an enabler for exceptional CX. While forward-thinking organizations are using AI-powered self-service, conversational AI is helping call centers evolve.
Artificial Intelligence Call Center- AI’s Impact on the Customer Service
AI is powering call centers with numerous new capabilities to improve customer experience. It enables customer support agents to work more productively, reduce time spent on customer interactions, and increase customer engagement. With capabilities such as predictive routing, chatbots, AI-powered agents, and analytics, it is making customer service touch new dimensions of efficiency in its highly demanding environment.
How AI is transforming the UX Design Landscape
AI is transforming the UX design landscape by personalizing user experiences, improving efficiency, and automating tasks. In 2023, AI can help UI/UX designers in ideation and brainstorming, generative design, collaboration and automation, and user testing. Although AI adoption is increasing swiftly, it is predicted that AI will not replace human UX designers but serve as a tool to develop top-notch user experiences.
Artificial Intelligence and Machine Learning in the coming years-Trends and Predictions
Keeping an eye on the newest trends and leveraging the power of AI and ML is essential to ensuring that you gain a competitive edge in a digitally-dominated world. The emerging AI and ML trends that marketers should look out for in 2023 include ChatGPT, AI-enabled customer service, TinyML, and low code/no code innovations. Explore more about these trends in this article.
Artificial Intelligence-The next big thing in content creation
AI algorithms are now generating written content with increasing accuracy and quality. This means that businesses and content creators can save time and resources by making use of AI-powered tools for content creation. AI is poised to become a major force in content creation and businesses should begin exploring its potential applications.
Why Adaptive AI Should Matter to Your Business
Adaptive AI can help businesses improve customer satisfaction, reduce costs, increase revenue, and gain a competitive edge. Adaptive AI enables systems in adjusting their learning practices so that they can adapt to changes in real-world circumstances and deliver faster outcomes. Check this article to learn more about the practical applications of Adaptive AI in modern business scenarios.
ChatGPT And The Changing Art of Personalization
ChatGPT can analyze customer data and behavior to provide personalized recommendations that are tailored to individual preferences. By using natural language processing and machine learning, such chatbots can understand customer intent and provide relevant responses and solutions in real-time. With these technologies continuously evolving, it will be crucial for marketers to stay relevant to the latest developments and follow a customer-centric approach.
AI Can Now Make You Immortal – But Should It?
The emerging possibility of using AI to create digital immortality raises ethical and moral questions about the role of technology in shaping human experience. Creating digital replicas of individuals using AI raises ethical concerns about consent, authenticity, and the impact on human relationships and social interactions. Read this article to discover more about similar threats associated with AI/ML advancements.