Artificial Intelligence:
Your Ally for Accelerated Growth

Companies cannot just rely on human resources for all functions to stay ahead of the marketing curve. They would need to utilize AI-powered tools – from media buying to drafting personalized messages for their customers. AI can serve as the growth engine that can help you rethink your marketing operations. The time to capitalize on it is now!

Artificial intelligence is transforming businesses and its implementation into B2B sales processes has shown significant growth for organizations. While AI helps businesses automate the process of putting data into CRM systems, forecast demand, automate sales activities, and use analytics to understand customers better. AI will continue playing a crucial role in accelerating B2B sales in the future.

AI has become an enabler for almost everything, making businesses boom. While the US has historically been the leader in AI-related research output, other nations like China, the UK, India, Japan, and Germany have also followed suit. Although there’s healthy competition among nations, winners would be those that drive AI systems beyond theoretical questions and apply them to practical problems.

When customers are able to do more research on their own, people on the frontline like sales and service have to face tougher unanswered questions. That’s where AI augments the frontline. It solves use cases through AI-enabled tools that have analytical & predictive capabilities. How brands use AI augmentation determines how tough or easy work would be on the frontlines.

From time-consuming IVRs to AI-powered chatbots, contact centers have come a long way. When the pandemic changed the dimensions of customer experience, AI-based solutions allowed businesses to remain operational. Even industries like healthcare were quick to use AI as it became an enabler for exceptional CX. While forward-thinking organizations are using AI-powered self-service, conversational AI is helping call centers evolve.

AI is powering call centers with numerous new capabilities to improve customer experience. It enables customer support agents to work more productively, reduce time spent on customer interactions, and increase customer engagement. With capabilities such as predictive routing, chatbots, AI-powered agents, and analytics, it is making customer service touch new dimensions of efficiency in its highly demanding environment.