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Research & Consulting Services We Offer

The market research and consulting services offered by Grazitti enable a sustained and intelligent growth of organizations. We offer insights that are backed by data and generated through our proprietary research methodology. Our research is focused on 6 key areas. Many high-performing companies leverage them for aligning their sales, marketing, and product functions.


  • Audience Research
  • Analyzing Buying Behavior
  • Buyer Persona Building
  • Identifying Buyer Inflection Points
  • Customer Retention Strategies
  • Customer Satisfaction Assessment


  • Competitive Analysis & Modelling
  • Competitive Benchmarking
  • Competitor Profiling
  • Competitor SWOT Analysis
  • Social Media Sensing for Competitor Comparison
  • Competitor Channel Analysis

Mergers & Acquisitions

  • Identifying Whitespace Opportunities
  • Detailed Market Analysis & Investment Strategy
  • Screening & Profiling Potential Prospects
  • Refining Post-acquisition Expansion Strategy


  • Market Segmentation
  • Market Sizing & Forecasting
  • Market Trends & Market Dynamics
  • Market Entry Strategies
  • Market Growth Strategies (geo expansion, new markets, new buyers, new offers)
  • PESTLE & Porter’s Five Force Analysis
  • Best Practice Analysis


  • Channel Program Research
  • Enabling Strategic Partnerships
  • Multi-Channel Marketing Strategy


  • Mapping Offerings to Customer Needs
  • Identifying Unmet Customer Needs
  • Product Portfolio Expansion
  • Technology Strategy

Our Delivery Approach


Our unique collaborative approach is an amalgamation of both Proactive and Reactive measures. In the former, by leveraging the existing information about the client, we devise the most relevant and beneficial course of action for them, while in the latter, we work after reviewing the inputs and pain points of the client. Our trained and experienced team of experts provide fact-based insights and advice that are supported by a thorough analysis.

Trusted Industry Partners

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Case Study


Helping a Security Vendor Enter in an Existing Market with New Product

Learn how we helped the customer in analyzing the scope of mobile usage, awareness of security products among wi-fi users, present state and future scope of consumer VPN, growth in the market across the globe for forcasting the trend for next five years and identifying parameters for competitive intelligence

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