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                                                                                                                                                                                                                                                        • Blog Home
                                                                                                                                                                                                                                                        • Communities
                                                                                                                                                                                                                                                          • CMaaS
                                                                                                                                                                                                                                                            Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                            Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
                                                                                                                                                                                                                                                          • Salesforce Experience Cloud
                                                                                                                                                                                                                                                            Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                            Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                          • Khoros
                                                                                                                                                                                                                                                            How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                            How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
                                                                                                                                                                                                                                                          • Higher Logic/Vanilla Forums
                                                                                                                                                                                                                                                            4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                            4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                          • Jive
                                                                                                                                                                                                                                                            Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                            Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
                                                                                                                                                                                                                                                          • Community (re)Focus
                                                                                                                                                                                                                                                            Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                            Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                        • CRM
                                                                                                                                                                                                                                                          • CRM Integration
                                                                                                                                                                                                                                                            Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                            Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
                                                                                                                                                                                                                                                          • Microsoft Dynamics 365
                                                                                                                                                                                                                                                            Microsoft Dynamics 365: Deliver High-Quality Customer Service With AI-Powered Assistance Streamlining Operations and Boosting Financial Performance With MS Dynamics 365
                                                                                                                                                                                                                                                            Microsoft Dynamics 365: Deliver High-Quality Customer Service With AI-Powered Assistance Streamlining Operations and Boosting Financial Performance With MS Dynamics 365
                                                                                                                                                                                                                                                          • Salesforce
                                                                                                                                                                                                                                                            Avoiding Pseudo-Holiday Appointments for Field Service Enhance Stock Management With Field Service Booster
                                                                                                                                                                                                                                                            • CPQ
                                                                                                                                                                                                                                                              Getting Started With Salesforce CPQ Product Rules How to Apply Discount Schedules in Salesforce CPQ
                                                                                                                                                                                                                                                            • Sales Cloud
                                                                                                                                                                                                                                                              Salesforce Sales Cloud Innovations – Your Key to Higher Revenue Custom Revenue Schedules: An Upgraded Version of Salesforce’s Standard (Revenue Schedule) Functionality
                                                                                                                                                                                                                                                            • Service Cloud
                                                                                                                                                                                                                                                              Avoiding Pseudo-Holiday Appointments for Field Service Enhance Stock Management With Field Service Booster
                                                                                                                                                                                                                                                            • Salesforce QA
                                                                                                                                                                                                                                                              Streamlining Your Workflow: Best Practices for Salesforce Automation Testing Best AI-powered Tools for Salesforce Automation Testing in 2023
                                                                                                                                                                                                                                                            • Salesforce Arena
                                                                                                                                                                                                                                                            Avoiding Pseudo-Holiday Appointments for Field Service Enhance Stock Management With Field Service Booster
                                                                                                                                                                                                                                                          • Sales Optimization
                                                                                                                                                                                                                                                            Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                            Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                        • Data Science
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                                                                                                                                                                                                                                                            Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                            Tableau Server vs Tableau Cloud: Which Deployment Option Should You Go For? Unlock Hidden Insights and Drive Business Success With Machine Learning & Big Data
                                                                                                                                                                                                                                                          • Artificial Intelligence
                                                                                                                                                                                                                                                            Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                            Building Intelligent Assistants With NLP Understand Customers Better with Conversational Analytics
                                                                                                                                                                                                                                                          • Big Data Analytics
                                                                                                                                                                                                                                                            Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                            Insights to Action: Unlock the Potential of Tableau Cloud for Business Intelligence Building a High-Performance Big Data Analytics System
                                                                                                                                                                                                                                                          • Business Intelligence
                                                                                                                                                                                                                                                            Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                            Demystifying the Data Journey: Tableau vs. Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          • Data Visualization
                                                                                                                                                                                                                                                            Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                            Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                          • Data Warehouse
                                                                                                                                                                                                                                                            The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                            The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
                                                                                                                                                                                                                                                          • Predictive Analytics
                                                                                                                                                                                                                                                            Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                            Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
                                                                                                                                                                                                                                                        • Design
                                                                                                                                                                                                                                                          • Community Design
                                                                                                                                                                                                                                                            Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                            Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                          • Landing Page
                                                                                                                                                                                                                                                            4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                            4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                          • LMS Designing
                                                                                                                                                                                                                                                            Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                            Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                          • MadCap Flare
                                                                                                                                                                                                                                                            Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                            Integrate MadCap Flare With LMS for Superlative eLearning Experiences 3 Ways to Understand Your Audience Better & Create Effective Documentation
                                                                                                                                                                                                                                                          • Product Design
                                                                                                                                                                                                                                                            5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                            5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                          • Videos
                                                                                                                                                                                                                                                            The Future of eLearning Videos: Transforming Education in the Digital Age Harnessing the Power of Psychology in eLearning
                                                                                                                                                                                                                                                            The Future of eLearning Videos: Transforming Education in the Digital Age Harnessing the Power of Psychology in eLearning
                                                                                                                                                                                                                                                          • Web & Graphic
                                                                                                                                                                                                                                                            6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                            6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
                                                                                                                                                                                                                                                        • Marketing
                                                                                                                                                                                                                                                          • Account Based Marketing
                                                                                                                                                                                                                                                            Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                            Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
                                                                                                                                                                                                                                                          • Content Marketing
                                                                                                                                                                                                                                                            Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                            Funnel Vs Flywheel: Demystifying the Right Content Marketing Strategy for Success The MarTech Advantage: Transforming Content Creation for a Competitive Edge
                                                                                                                                                                                                                                                          • Data Management
                                                                                                                                                                                                                                                            Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                            Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                          • Information Security
                                                                                                                                                                                                                                                            Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                            • CCPA
                                                                                                                                                                                                                                                              CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
                                                                                                                                                                                                                                                            • GDPR
                                                                                                                                                                                                                                                              Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
                                                                                                                                                                                                                                                            Ensuring Cybersecurity in the Age of Large Language Models (LLMs) Security Operations Center: What Is It & Why Do You Need It?
                                                                                                                                                                                                                                                          • Demand Generation
                                                                                                                                                                                                                                                            6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                            6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                          • Digital Marketing & Analytics
                                                                                                                                                                                                                                                            How to Export and Preserve Historical Data From Universal Analytics? A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments
                                                                                                                                                                                                                                                            • Conversion Rate Optimization
                                                                                                                                                                                                                                                              Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
                                                                                                                                                                                                                                                            • Search Engine Marketing
                                                                                                                                                                                                                                                              All You Need to Know About Google Ads Updates in 2023 Summing Up the Google Webmaster Conference 2019
                                                                                                                                                                                                                                                            • Search Engine Optimization
                                                                                                                                                                                                                                                              Bing SEO Tips – How to Rank High on Bing Finding Balance: ChatGPT and Human Collaboration in SEO
                                                                                                                                                                                                                                                            • Social Media Marketing
                                                                                                                                                                                                                                                              Latest Trends in Global Social Media Use for 2022 6 Hacks to Skyrocket Your Google Ads Quality Score
                                                                                                                                                                                                                                                            • Tag Management System
                                                                                                                                                                                                                                                              5 Best Tag Management Solutions You Should Consider for Your Website Getting Started with Google Analytics via Google Tag Manager
                                                                                                                                                                                                                                                            How to Export and Preserve Historical Data From Universal Analytics? A/B Testing in Google Analytics 4: Unlocking Insights With Data-Driven Experiments
                                                                                                                                                                                                                                                          • Email Marketing
                                                                                                                                                                                                                                                            6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                            6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
                                                                                                                                                                                                                                                          • Inbound Marketing
                                                                                                                                                                                                                                                            Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                            Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
                                                                                                                                                                                                                                                          • Marketing Automation
                                                                                                                                                                                                                                                            Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                            • Eloqua
                                                                                                                                                                                                                                                              Oracle Eloqua 23A Release: 10 Things You Need to Know How to Maximize the Power of Your Eloqua Instance
                                                                                                                                                                                                                                                            • HubSpot
                                                                                                                                                                                                                                                              Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement
                                                                                                                                                                                                                                                            • Pardot
                                                                                                                                                                                                                                                              Foster Sales & Marketing Alignment With Marketing Cloud Account Engagement 6 Steps to Ace Email Marketing – The Pardot Way
                                                                                                                                                                                                                                                            • Marketo
                                                                                                                                                                                                                                                              How to Ace Your Email Blast Campaigns Marketo Munchkin: The Key to Converting Visitors to Potential Buyers
                                                                                                                                                                                                                                                            • Salesforce Marketing Cloud
                                                                                                                                                                                                                                                              Salesforce CDP: The Key to Creating Unified Customer Data A Consultant’s Role in Optimizing Salesforce Marketing Cloud
                                                                                                                                                                                                                                                            Measure Your Marketing Impact: Top 5 KPIs to Track in 2023 Partnering for Success: Finding the Right HubSpot Partner to Drive Business Growth
                                                                                                                                                                                                                                                          • Marketing Strategy
                                                                                                                                                                                                                                                            Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                            Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
                                                                                                                                                                                                                                                        • Web Development
                                                                                                                                                                                                                                                          • eCommerce
                                                                                                                                                                                                                                                            10 Strategies to Maximize Your Black Friday Cyber Monday Profits Interact With Customers in Real-Time By Embracing Live Shopping Trend
                                                                                                                                                                                                                                                            • Magento
                                                                                                                                                                                                                                                              Top Reasons Why Now Is the Best Time to Migrate to Magento 2 Magento Pricing: How Much Does It Actually Cost?
                                                                                                                                                                                                                                                            • Shopify
                                                                                                                                                                                                                                                              Shopify Editions Winter 2023: All That You Need To Know Redefine Enterprise Retail With Shopify Commerce Components
                                                                                                                                                                                                                                                            10 Strategies to Maximize Your Black Friday Cyber Monday Profits Interact With Customers in Real-Time By Embracing Live Shopping Trend
                                                                                                                                                                                                                                                          • Landing Page Development
                                                                                                                                                                                                                                                            Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
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                                                                                                                                                                                                                                                          Communities

                                                                                                                                                                                                                                                          The Community Revolution: Trends to Look Out for in 2023

                                                                                                                                                                                                                                                          Sanjana Rikhi

                                                                                                                                                                                                                                                          Feb 16, 2023

                                                                                                                                                                                                                                                          3 minute read

                                                                                                                                                                                                                                                          Online communities have come a long way from being just a mere channel for delivering customer support.

                                                                                                                                                                                                                                                          We say this because we witnessed how communities revolutionized business operations during trying times. Post that, there was no stopping for communities as these became the backbone of various brands.

                                                                                                                                                                                                                                                          Not only did communities become a medium for brands to cross-collaborate with their members, but these empowered brands to strengthen their internal systems.

                                                                                                                                                                                                                                                          From integration with CRMs to the application of AI and a lot more, communities continue to evolve at a fast pace. This brings us to a question, the answer to which all community enthusiasts are eager to find-

                                                                                                                                                                                                                                                          What’s NEXT in the community landscape? Let’s dig in to find out!

                                                                                                                                                                                                                                                          4 Online Community Trends to Look Out for in 2023

                                                                                                                                                                                                                                                          The Community Revolution: Trends to Look Out for in 2023

                                                                                                                                                                                                                                                          Here are a few online community trends that we expect to witness in 2023.

                                                                                                                                                                                                                                                          1. Web 3 + AI = The Advancement of Meta Communities:

                                                                                                                                                                                                                                                          AI and tools like ChatGPT and DALL-E will rule the community space in 2023. According to industry experts, these technologies are going to replace community managers. But we believe that there is little truth to this statement. Community experts are certain that Web3 coupled with AI will maximize outcomes and minimize harm.

                                                                                                                                                                                                                                                          AI will automate repetitive tasks, and save a lot of time for community managers. It will also simplify the process of large-scale onboarding. Not only will the process become more efficient, but it will also offer members a more inclusive and personalized experience. Web3 + AI will also provide enhanced security to users without having to worry about data and privacy fraud.

                                                                                                                                                                                                                                                          As community leadership becomes more important and more scoped within organizations, these empowering technologies will help reduce workloads and enhance efficiency.

                                                                                                                                                                                                                                                          2. Community-Based Marketing Will Gain Increased Traction:

                                                                                                                                                                                                                                                          It is predicted that community managers will embrace Community-Based Marketing (CBM) in 2023.

                                                                                                                                                                                                                                                          That said, many B2B marketers practice Account Based Marketing (ABM), but only a few are aware of the potential CBM offers. Besides reducing your dependence on paid advertising, community-based marketing also increases customer retention by fostering a sense of community.

                                                                                                                                                                                                                                                          There is a great deal of value in CBM, but it takes time, skill, perseverance, and patience to achieve it. But, as long as your online community is built in a transparent and non-exploitative way, these two functions [marketing and community] make good partners. So it’s best to consider community-based marketing as a non-intrusive, transparent, and conversational way to engage your audience.

                                                                                                                                                                                                                                                          3. Gamification Will Rise In Popularity As Engagement Rate Dwindles:

                                                                                                                                                                                                                                                          Although gamification is not a new concept, it is all set to gain immense popularity in 2023.

                                                                                                                                                                                                                                                          According to a new study, it is estimated that the gamification market will grow by 30.1%[i] by 2024. This is because it is the perfect antidote to the dwindling engagement and retention rates ever since the pandemic hit and attention span hit rock bottom. And when used correctly, it can be one of the best community tools to have at your disposal.

                                                                                                                                                                                                                                                          We expect to see the implementation of AI in gamification in communities. It will certainly take user experience to a whole new level. Interactive avatars, VR games, and more are some techniques that brands might adopt to increase user engagement within communities.

                                                                                                                                                                                                                                                          4. Rise of Subscription And Micro-Payment Communities:

                                                                                                                                                                                                                                                          There will be an increase in the number of community hosts who will consider charging for access to their communities. Likewise, their knowledge will be monetized.

                                                                                                                                                                                                                                                          Additionally, Web3 is much talked about these days. Due to this, secure financial transactions are being diversified. For the community, this opens up a range of possibilities to generate revenue.

                                                                                                                                                                                                                                                          Community managers will be able to generate revenue directly from the community via subscriptions, tips, or donations. The contribution of a member to a community could be valued in monetary terms.

                                                                                                                                                                                                                                                          As a result, many communities will cut their dead weight by monitoring lurker participation and rewarding active participants instead. Because quality is rewarded over quantity, always.

                                                                                                                                                                                                                                                          The future of online communities is bright, indeed!

                                                                                                                                                                                                                                                          These trends will surely enable brands to make their communities more dynamic, increase user participation in communities, and take engagement a notch higher.

                                                                                                                                                                                                                                                          Wish to Future-Proof Your Communities With the Latest Tech Advancements? Talk to Us!

                                                                                                                                                                                                                                                          Team Grazitti is adept at building vibrant communities that bring ROI to the table. To know more about our CMaaS expertise, drop us a line at [email protected], and we’ll take it from there.

                                                                                                                                                                                                                                                          References:
                                                                                                                                                                                                                                                          [I] Gamification Industry Overview

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                                                                                                                                                                                                                                                          Community Trends 2023Online Community Trends 2023

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                                                                                                                                                                                                                                                          About Grazitti

                                                                                                                                                                                                                                                          About Grazitti

                                                                                                                                                                                                                                                          Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

                                                                                                                                                                                                                                                          As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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