Industry
Energy Solutions
Energy Solutions
Custom B2B Marketplace
United States
A global leader in energy solutions, renowned for its sustainability practices, sought a more unified platform to enhance customer experience. With two separate communities on different platforms, they faced challenges in knowledge sharing and user engagement. The solution? A seamless migration to Khoros and a complete redesign of their community homepage.
Grazitti Interactive spearheaded this transformation, integrating custom features, advanced functionalities, and an intuitive user experience. The result? A 49% surge in customer engagement, fostering stronger connections and more active participation across their community.
The customer is a multinational energy company recognized globally for its sustainable energy practices. They empower organizations to maximize their energy resources, improving efficiency across various industries. The customer faced challenges with community management due to their fragmented platform, comprising two separate communities that did not work cohesively. This created a disjointed user experience, limiting their ability to provide a unified knowledge-sharing and collaboration space.
The decision to work with Grazitti Interactive stemmed from the need to centralize their community platform, create a more intuitive user experience, and ensure smooth migration to Khoros. Grazitti’s ability to address these challenges through customizations and integrations made them the right partner for this project.
Before migrating to Khoros, the customer’s community setup was inefficient. They had two separate platforms that didn’t integrate well, leading to fragmented knowledge sharing, poor community navigation, and limited user engagement. The customer also lacked the data and tools to manage the migration process efficiently, with missing files and outdated systems complicating the transition. These barriers prevented them from offering an optimal user experience and engaging their community effectively.
To tackle these challenges, the customer sought a seamless migration to Khoros, with a focus on redesigning their community homepage for better navigation. They needed custom features like improved categorization, integration with Google Analytics, and the ability to manage a large volume of content, including over 60,000 posts. The customer also wanted to improve their overall community engagement and deliver a more dynamic user experience.
After migrating to Khoros and implementing custom features, the customer experienced significant improvements:
Increase in customer engagement
Page views per month
Rise in registrations
Boost in organic impressions
Increase in organic traffic
The successful migration to Khoros not only helped the customer address their immediate challenges but also set the stage for long-term growth and engagement. By centralizing their community platform, improving navigation, and integrating key tools like Google Analytics, the customer saw a significant increase in engagement and content visibility. Their collaboration with Grazitti Interactive resulted in a more dynamic, user-friendly community that empowered the customer to better serve their users.
Seamlessly migrate your online community to Khoros and unlock engagement like never before.