User engagement by over 200%

Industry
Social Networking

Category
Custom B2B Marketplace

Based In
United States

Introduction
A global organization dedicated to helping individuals reconnect with their families across generations sought to create a tailored community experience. They envisioned a platform on Vanilla Forums that would enable seamless navigation, enhance user experience, and include unique features to support their goal of fostering connections. Grazitti Interactive stepped in to bring its vision to life by creating a fully customized and interactive online community.
The Customer
The customer is a non-profit organization committed to inspiring people worldwide to connect with family members, rediscover their heritage, and strengthen bonds across traditions and cultures. Their mission is to provide users with a platform to search for lost family members without barriers of cost, culture, or religion. Seeking to expand their impact, they aimed to enhance their online community to better serve their global audience.



The Context
The customer had an existing online community hosted on Salesforce but wanted to transition to Vanilla Forums for a more tailored solution. Their goal was to replicate Salesforce’s functionalities while incorporating new features to improve navigation, user experience, and community engagement. They also required robust moderation tools and a design that reflected their organization’s unique identity.
The Objective
The customer wanted to create a fully customized Vanilla community capable of replicating Salesforce’s core features like feeds, events, and page navigation. Additionally, they wanted:
- Support for child and parent group hierarchies with dynamic color schema.
- Features like “My Groups,” “My Bookmarks,” and “My Followed Categories” for personalized user interaction.
- Enhanced search filters and moderation tools for a seamless community experience.




The Solution
Grazitti Interactive delivered a fully customized solution tailored to the customer’s needs:
- Localized Group Support: Groups were structured based on meta tags like language, region, and category.
- Advanced Filters: Added dynamic and special search filters for research groups.
- Dynamic Color Schema: Parent groups featured unique colors, and child groups inherited these properties for visual cohesion.
- Personalized User Experience: Features like “My Groups,” “My Bookmarks,” and “My Followed Categories” were centralized on the “My Feeds” page.
- Tile Format Redesign: Reimagined community categories, pages, and moderation panels in an intuitive tile layout.
- Enhanced Ideas Page: Users could view categories in tiles and drill down into detailed views for ideas and suggestions.
The Impact
Navigation with a Dynamic and User-Friendly Design
Search Experience for Community Members
Moderator Tools for Better Community Management
Conclusion
With Grazitti’s expertise, the customer successfully transitioned to a fully customized Vanilla Forums community, replicating and enhancing the Salesforce experience. The new platform not only met their unique needs but also increased user engagement and satisfaction. It became a vibrant hub for connecting family members globally and rediscovering heritage.

