Join Our Clan

Roles and Responsibilities

• Hands-on experience in managing targeted email campaigns/email nurture programs, social media.
• Knowledge of account-based marketing best practices.
• Demonstrated experience in database management and segmentation.
• Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is an added advantage.
• Work with our marketing and sales team to ensure we achieve a significant year-over-year increase in qualified leads and pipelines by building and testing emails, campaigns, and web forms.
• Build repeatable and self-serve reporting for the marketing team to analyze performance across pipelines, content, channels, and campaigns.
• Optimize current lead/account workflows and create new ones to adapt to changing business requirements.
• Build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
• Maintain and optimize lead/account scoring to effectively decipher where leads/accounts are in the buying cycle to properly segment and nurture.
• Own Marketing Ops and BDR alignment on lead lifecycle, lead quality SLAs for MQLs, and tech stack.
• Create a process to measure and improve marketing database health.
• Monitor database performance metrics and devise best practices for optimizing results, data maintenance and clean up.
• Set up processes and QA for all marketing programs to ensure data capture, hygiene, and reporting.
• Integrate and maintain new marketing tools to increase the marketing team’s efficiency and lead quality.
• Identify, design, and execute new processes that enable marketers to be more effective in their day-to-day work (e.g. intake process, campaign naming conventions).