Position title

Demand Generation Manager

Remote, USA - Posted On

May 20, 2023

Description

Job Description

As a demand generation manager, you will support all marketing efforts related to demand generation and growth strategies, sales enablement, brand awareness, and pipeline development. You will possess a strong digital and marketing automation experience, including lead generation, lead scoring, and lead nurturing.

As a leading IT services provider, we are looking for somebody with a BA/BS or equivalent degree, and more than 6 years of experience as a Demand Generation Manager to join our office in the US.
(This is a Full-time remote opportunity for a US citizen or Permanent Resident.)

Skills

Key Skills

Marketo, Eloqua, Pardot, or any leading email SaaS platform.
Word, Excel, PowerPoint, and SQL
Salesforce.com or Microsoft Dynamics
Excellent written and interpersonal skills

Responsibilities

Roles and Responsibilities

Hands-on experience in managing targeted email campaigns/email nurture programs, social media.
Knowledge of account-based marketing best practices.
Demonstrated experience in database management and segmentation.
Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is an added advantage.
Work with our marketing and sales team to ensure we achieve a significant year-over-year increase in qualified leads and pipelines by building and testing emails, campaigns, and web forms.
Build repeatable and self-serve reporting for the marketing team to analyze performance across pipelines, content, channels, and campaigns.
Optimize current lead/account workflows and create new ones to adapt to changing business requirements.
Build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more.
Maintain and optimize lead/account scoring to effectively decipher where leads/accounts are in the buying cycle to properly segment and nurture.
Own Marketing Ops and BDR alignment on lead lifecycle, lead quality SLAs for MQLs, and tech stack.
Create a process to measure and improve marketing database health.
Monitor database performance metrics and devise best practices for optimizing results, data maintenance and clean up.
Set up processes and QA for all marketing programs to ensure data capture, hygiene, and reporting.
Integrate and maintain new marketing tools to increase the marketing team’s efficiency and lead quality.
Identify, design, and execute new processes that enable marketers to be more effective in their day-to-day work (e.g. intake process, campaign naming conventions).