Join Our Clan

Roles and Responsibilities

• Establish an effective interface with Customer Support, Business Operation, Business Development (M&A), Channel Management, Channel Partners, and Direct Customers.
• Bridge customer business requirements to technical feature sets and broader market trends.
• Develop strategic marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning.
• Create new product features and functionality in partnership with engineering.
• Develop product messaging and customer-facing content for brochures, web pages, FAQs, demos, byline articles, blogs, etc.
• Create and drive marketing plans that generate awareness and demand for products.
• Analyze and optimize various marketing channels such as Digital Marketing, (SEO/SEM, Display, Affiliates, Social Media), Direct Marketing (Email, Direct Mail), website properties, and marketing automation tools (Marketo/Eloqua).
• Exhibit creativity by coming up with unique and engaging campaigns, content, and design ideas.
• Analyze the performance of campaigns based on the data and understand what is working and what is not.
• Articulate, visualize, and present concepts to both technical and non-technical audiences. Excellent problem-solving and project management skills are crucial.
• Procure market intelligence, which includes product and market expertise and competitive analysis.
• Develop product marketing strategy and manage implementation.
• Develop marketing plans, strategies, and tactics with detailed action plans for Inbound, Email, Blog, Web pages, Social media, etc.
• Provide product and marketing insights and manage content marketing (off-page as well as on-page blogs, content around campaigns, events, etc.).
• Manage Social Media promotion, message, and branding, and ensure promotion around marketing campaigns.
• Plan and manage email marketing campaigns.
• Ensure MAL/MQL demand generation.
• Develop event plans and manage cross-functional implementation for end-to-end marketing and collateral development.
• Manage branding and theme development for events, which includes, campaigns, booth assets, webinar planning, and analyzing event performance.
• Maintain and streamline processes and assets and manage the company website from a marketing angle.
• Aid in Sales upsell and cross-sell framework.