4 Reasons Why HubSpot is an Ideal Choice for Startups
HubSpot is known to be a great platform for small-to-medium-sized businesses (SMBs). Lately, it has expanded its features and toolsets to cater to larger mid-market and enterprise businesses.
What about startups though? The companies that may be small for now but have dreams of making it big?
As a startup, you would’ve probably heard a million things about what you should and shouldn’t do. In the midst of all this white noise, how do you prioritize and know what you should do to build and scale your business efficiently?
If there’s one thing that can help small startups scale to their true potential, it’s HubSpot.
And to back you up with the necessary tools to grow your company from day one, HubSpot offers the HubSpot for Startups Program.
Let’s get into the nitty-gritty of what this program is and how HubSpot can enable you to ensure better growth and awareness.
What is the HubSpot for Startups Program?
The HubSpot for Startups Program has been created to provide tools and support to the founders of promising small businesses so that they can ace their marketing and sales efforts. With benefits like discounts on software tools, community mentorship, startup onboarding, and exclusive training, it is, by far, one of the best programs for startups. It starts small but grows along with your company.
4 Reasons Why Startups Should Choose HubSpot
HubSpot is the ultimate solution that lets you easily create, manage, and measure all your customer acquisition and retention channels. It’s an intelligent, easy-to-use marketing software that gives you everything you need to acquire new leads, nurture them into customers, and build your business — from one smart platform.
Let’s dive into the reasons why startups should consider HubSpot for their marketing needs.
1. Powerful CRM for Small Businesses
A CRM tool is a crucial element for any startup or small business to manage relationships and interactions with existing and potential customers. HubSpot’s CRM can easily assist startups in measuring the efficiency of sales teams, forecasting revenue, organizing, tracking, and nurturing leads and customers. And the best part with this program is that the CRM is free. Need we say more?
2. Improved Marketing Efforts with Marketing Automation
Marketing automation helps you to automate your marketing actions. And HubSpot’s marketing automation tool is extremely useful for any startup or growing business since it helps organize and automate repetitive tasks. It can help improve efficiency, automate email marketing efforts, automate social media campaigns, execute advertising automation, and scale nurturing efforts by sending accurate and personalized information to the customers.
3. Easy Onboarding
HubSpot understands that its system isn’t simply plug and play, which is why it provides onboarding services to assist startups with lots of resources for startups to learn how to use HubSpot. It also offers content, master classes, training, and continuous support for acquiring and retaining customers. It offers you tools specifically designed to cater to the needs of your growing startup company, like launching a campaign, connecting with new contacts, and turning them into potential customers.
4. HubSpot = CRM + Marketing Automation + Content Management System
HubSpot’s all-in-one marketing and sales platform enables your business to grow without compromising the inbound approach. It provides you with tools for:
- Customer Relationship Management
- Marketing Automation
- Social Media Marketing
- Content Management
- Search Engine Optimization
- Lead Generation
- Sales Automation
- In-depth Reporting
And a whole lot more!
Long story short, HubSpot is a CRM platform that includes everything your startup needs to grow effectively – yes, everything!
Click here to find out if you’re eligible for this program.
3 Smart Ways Startups Can Use HubSpot
So, aside from leveraging HubSpot’s CRM and marketing software, how can you leverage all that HubSpot beholds in a way that is genuinely useful? Fret not, we’ve got you covered with 3 smart ways by which you can use HubSpot effectively.
1. Effective Inbound Marketing Strategy
HubSpot is a true inbound champion and with it, you can improve or set your inbound marketing strategy right. HubSpot’s Marketing Hub is a one-stop solution for all your marketing needs. It helps you manage your marketing assets ranging from blogs, SEO (search engine optimization), social media, and videos.
Through its Marketing Hub, HubSpot provides a variety of services to help you increase website traffic, convert more leads into customers, and expand your inbound marketing approach. And with its analytics features, you can improve your marketing efforts and drive ROI by measuring the effectiveness of your campaigns.
2. Centralized Location for Leads
HubSpot’s Sales Hub can be a big help for your sales teams to organize leads in one place so that you can track them easily. Not just that, with the Sales Hub, you can create email sequences to nurture leads and manage interactions with potential customers in just a few clicks. You can also schedule meetings, create email cadences, or track your sales pipeline with the Sales Hub.
3. Better Customer Service
HubSpot’s Service Hub boasts of some great features for customer service teams that can help automate your help desk operations and handle customer relationships more efficiently.
The key advantage here is that when a customer calls in, you’ll be able to see their whole history with your organization, including previous interactions and complaints. This empowers your team to pick up a conversation with the customer, even if they’ve never spoken to them before.
HubSpot offers tools that are specifically designed to cater to the needs of a growing startup company. It is ‘THE’ ideal choice for startups that aspire to improve customer acquisition strategy and manage customer retention easily.
If you’d like to talk about more things HubSpot, feel free to drop us a line at [email protected], and we’ll take it from there!