5 Transformational MarTech trends in 2018

Over the past few years, martech or marketing technology has taken up a significant percentage of a company’s marketing budget. In fact, according to Gartner, 61% digital marketers plan to increase their martech budget in 2018.

Martech will be particularly important in 2018 when most marketing executives expect their Key Performance Indicator to shift to revenue and conversions from leads and traffic.

This infographic explains the importance of martech, some of the latest technologies that you’ll want to keep your eyes on, and key considerations before you decide to invest in them.