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    7 Blogging Strategies to Power Content Marketing

    “Content is gasoline and Blogging is the fire.” – Jay Baer

    Connecting with customers must be the focal point of attention for any business.

    Customers must comprehend your products, services, and everything your business offers so that they connect with your brand better.

    To do so, blogging has been an effective marketing strategy for businesses for years now and it’s still going strong like a rock-and-roll train.

    Blogging enables you to pitch information to your customers in a more flexible manner. You can not only build trusting client relationships but also connect with new people. It is an effective way to nurture customers and prove your expertise in regard to the industry niche.

    In this article, you will learn the impact of blogging on businesses and the top blogging strategies that will help you win at your content marketing strategy.

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    The Impact of Blogging on Businesses

    Blogging has several advantages for your business and you can leverage several blogging platforms to pitch in information to your customers better.

    Let’s take a look at the impact that it has on your business with some statistics:

    • 76% of marketers leverage content for lead generation[1].
    • Marketers that blog regularly gain 67% more leads[2].
    • 88% of bloggers believe that blogging leads to better results for their websites[3].
    • 61% of online consumers in the United States have made at least one purchase based on a blog post recommendation[4].

    Blogging Strategies To Enhance Your Reader’s Experience

    Blogging can be your bet when it comes to promoting your business organically and reaching more and better audiences.

    Here are the top blogging strategies that you can use to make your blogging initiatives even better:

    1. Focus More on Quality Than Quantity

    When it comes to blogging, the major shift of focus has been toward quality rather than quantity. These days, readers look for an asset that is well-written, well-researched, engaging, and informative. To stay ahead in the competitive blogging landscape, you must produce original and enticing content for readers.

    2. Use Visual Content

    Visual content is getting really popular these days, and incorporating them in your blog posts can make them even more interesting and informative for readers. You can use infographics, photos, videos, and more to pitch information to readers in a better way.

    3. Use Data to Get Better Reader Insights

    These days, data has become increasingly important. By using data effectively for blogging, you can produce better content by understanding what your readers want to read. For example, you can leverage Google Analytics to find out the data and then create blog posts around the topics that engage your readers more.

    4. Create Content in Video Format

    Content in video format has become increasingly popular these days, and it is set to gain more popularity in 2023. Also referred to as Vlogging, you can record yourself or create animated videos for more impact on your audience. Blogging in video format is appealing and works well in these times when your audience is really busy and hardly finds time to read time-consuming assets.

    5. Use Instagram to Get Better Reach

    Instagram is really popular, and this is set to be the case in 2023 as well. By using the platform for blogging, you open up to a wider audience. The visual nature of the platform will make your blog posts even more appealing and intuitive for readers.

    6. Promote Interactive Content

    By making your blog more interactive, you can create more immersive and fun experiences for the readers. For example, incorporating interactive quizzes, timelines, games, slides, surveys, etc. will help you:

    • Enhance Engagement
    • Get Relevant Audience Data
    • Gather Feedback From Readers
    • Enhance Your Brand Reputation

    7. Incorporate Custom Visuals in Your Blog

    By incorporating custom visuals in your blog posts, you can illustrate the key information or data to the readers in a better way. Custom visuals empower you with a variety of color palettes and fonts that you can use to create visuals that synchronize with your blog’s intent.

    A Brief Round Off

    Blogging has been around for quite some time now and it is going to get even more important for marketers.

    In this article, we talked about the importance of blogging, its impact, and the 7 strategies that can help you drive your content marketing initiatives.

    And if you want to know more about the blogging strategies that can help you power your marketing efforts, please write to us at [email protected] and our experts will take it from there.

    Statistics References: