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    Augment Your Content Marketing Efforts With ChatGPT

    Content creation serves as a pillar for any marketing campaign. It can make or break a business. Thus, a marketer needs to be wise with content creation.

    However, generating content is not as easy as it seems. Writing relevant content needs time, research, and experience. And today’s dynamic digital world needs speedy content creation, within the defined deadlines.

    Augment Your Content Marketing Efforts With ChatGPT

    So, AI writing tools are a great fix when it comes to saving time and generating content quickly.

    These tools produce content based on user input. Many businesses have considered them essential, as 79% of marketers report a revenue boost after AI adoption[i].

    AI writing tools can help you with everything, from landing pages to product descriptions. They can create high-quality content for your business. And one of the best writing tools that you can go with is ChatGPT.

    Read this blog post to learn more about ChatGPT and how it revolutionizes content marketing.

    What is ChatGPT?

    ChatGPT is an artificial intelligence chatbot that provides human-like responses which are conversational and engaging.

    It is created by the AI research company Open AI and used by businesses across industries to respond to customers and answer follow-up questions.

    Instead of generating responses that seem grammatically incorrect and robotic, it creates contextual content much like human writers.

    This AI writing tool is used to prompt graphics, create articles, elaborate complex topics, write product descriptions, and more.

    Benefits of ChatGPT for Content Marketers

    Irrefutably, ChatGPT uses one of the most advanced NLP (Natural Language Processing) models as it automates various tasks that are performed manually. Here are its benefits for marketers.

    • Better Decision-Making: This AI writing tool can help businesses access and analyze large amounts of data in real time and use it to create informed and better business decisions.
    • Thorough Research and Content Curation: ChatGPT can research any topic online and pick relevant content from different sources to develop content as asked by a user.
    • Reduced Costs: It can help save costs on resources (especially for startups), enhance accuracy, and minimize errors, which is helpful for organizations working in competitive industries.
    • Personalized Content: It can generate personalized content for customers, such as email newsletters and tailored recommendations.

    The uses of ChatGPT are convincing enough to think of AI tools for content marketing. However, these tools are not likely to replace human content writers. Rather, they would work alongside them.

    Creative Abilities That Go Beyond the Capacity of AI-Writing Tools

    “If We Want Machines to Think, We Need to Teach Them to See.”
    -Fei Fei Li, Director of Stanford’s Artificial Intelligence Lab

    AI tools generate plausibly good content. However, the content creation process still needs the human brain for creativity. Here’s a quick look at the factors, which are best addressed by humans while creating content:

    • Ability of Expression: AI-writing tools consist of words but not expressions. They cannot generate content or develop the emotional connection as humans do.
    • Insights About the Topic: Humans form topics through knowledge, subjective perception, and personal experience. But AI-writing tools lack insights into the content topic regardless of the content outline provided as it cannot think like humans.
    • To-the-Point Approach: Humans know how in-depth and to-the-point the content should be while an AI writing tool answers only from the sources it has access to or it is trained with.
    • The Range of Topics: An AI-writing tool is trained on specific datasets and has a limited range of topics, inserted by users. It can provide knowledge and advice on issues only within its limit.
    • Originality: You can have difficulty squeezing originality out of an AI-writing tool, especially if you want a content asset, including personal experience and storytelling.

    However, limitations aside, an AI writing tool like ChatGPT still holds importance for content marketing, if used wisely. Here’s a quick look at ways it can be used effectively.

    How to Use ChatGPT in Content Marketing?

    ChatGPT is an efficient AI tool. So, using it in content marketing will be the same as using other tools. Below are some of the best ways to use ChatGPT in content marketing:

    1. Develop First Drafts

    Even a small blog post needs research, facts, reviews, and editing before publishing. Instead of spending too much time thinking about what to write, turn to ChatGPT to get your first draft material swiftly.

    2. Boost SEO Readability

    SEO is a crucial part of content marketing. And ChatGPT can help you with it. For instance, it can help you create meta titles and descriptions or refine sentences in your content for better readability.

    3. Augment Your Research

    With its advanced Natural Language Processing (NLP) and deep learning algorithms, ChatGPT can help you get content quickly around the facts and information.

    Marketers constantly look for ways to save time. Tools like ChatGPT could be revolutionary in the field because they can encourage them to boost the content creation process with minimal effort.

    Wrapping Up

    It is essential to emphasize that ChatGPT is not going to replace writers but help them save time. Content creation is valuable in an AI-driven world. So, instead of making AI writing tools and content marketing a contentious topic, it is best to look at both of them differently. Technology is known to augment human ability to do a task or bring in more efficiency to it. Such is the case of ChatGPT and content marketing.

    If you have more questions about using AI for content creation, our experts would be happy to pitch in. Simply drop us a line at [email protected] and we will take it from there.

    Statistic Reference: