Boosting Customer Reach and Engagement With Virtual Events
With nationwide lockdowns and work-from-home policies in place, the virtual events market is expanding rapidly.
In fact, the number of organizations planning a virtual event this year has doubled in number.
In addition to this, the virtual events market is projected to expand at a CAGR of 23.2% to reach USD 404.45 billion in value by 2027.
In this article, we look at the increasing importance of virtual events to help you learn more about driving customer reach and engagement through this medium.
So, let’s get started!
What Is Driving the Growth in Virtual Events?
A new generation of AI-powered communication solutions is bringing people together and improving the quality of interactions, with the rise of virtual events.
And with restrictions on in-person contact and events, businesses are increasingly making use of virtual events to reach their audiences.
In fact, the efficacy and flexibility of hosting a virtual event are one of the key drivers behind their rise.
Furthermore, the increasing popularity of Unified Communication as a Service (UCaaS) among educational institutions, businesses, and governments is contributing to this growth.
Innovations in Natural Language Processing (NLP), as well as computer vision, are also expected to contribute to the expansion of the virtual events market.
What Is the Impact of Virtual Events on Marketing Strategies?
With virtual events rapidly replacing in-person events, you have a great opportunity to reach your audience and engage them effectively.
You also have the ability to choose from a range of diverse platforms to host such an event.
In fact, hosting a virtual event is one of the most effective ways of attracting highly-influential speakers relevant to your industry as well as a large number of attendees.
You can also make use of virtual reality, artificial intelligence, and augmented reality to give participants at your event an ‘in-person’ experience.
How Do I Drive Effective Marketing With Virtual Events?
There are three key components to engaging your audience and nurturing them through a virtual event:
- Capturing audience attention in a changing environment
- Driving demand and registration for your event
- Providing differentiated experiences for a global audience
Not only do virtual events cost less than in-person events, but they also take less time to plan and promote.
In addition to this, with geography being no limitation, hosting a virtual event enables you to connect with attendees and prospects from across the globe.
Virtual events also enable you to engage your audience with highly-focused conversations.
Furthermore, you can plan new events and inform marketing strategies with the real-time insights you get from attendee data.
You can also announce product launches at such an event to make use of the highly-interactive setting.
Virtual events are a powerful medium for reaching your audience and engaging them with highly-impactful conversations.
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