Driving Highly-Effective Social Media Marketing With AI

Applying AI-powered technologies to marketing strategies is becoming increasingly important in driving highly-effective social media campaigns.

In fact, the global ‘AI in social media market’ is projected to grow at a CAGR of 28.3%, reaching USD 2.2 billion by 2023.

In this article, we look at how incorporating AI-based tools into your marketing strategies helps you drive highly-engaging social media campaigns.

So, let’s get started!

Driving Effective Marketing Strategies With AI

Consumers seek content that is highly-personalized and relevant to their interests.

In fact, reaching out to the right audience is critical to providing personalized and relevant content.

Incorporating AI-powered tools into marketing strategies helps you collect the right data, find targeted audience segments, and unify marketing efforts with analytics.

In addition to this, combining data from website interactions and social media conversations enables you to deliver messaging that matches customer intent.

This allows you to reach the right audience and provide personalized content at scale.

Let’s now look at how artificial intelligence fits into the advertising landscape.

The Role of AI in Advertising Strategies

As with marketing strategies, incorporating AI-based tools into advertising strategies helps you collect & analyze relevant user data, and detect patterns in ad campaign data.

This enables you to predict customer behavior and deliver ads targeted according to user preferences.

AI also helps you predict whether making a specific change to advertising strategies will improve campaign performance with regard to a specific KPI.

In addition to this, AI-powered tools enable you to minimize ineffective ad campaign spend, optimize budgeting, and maximize ROI from campaigns.

In essence, artificial intelligence helps you provide a highly-personalized ad experience to customers, shape the buyer’s journey, and establish brand loyalty.

Here’s how AI enables you to reach your target audience on social media with impactful and highly-relevant messaging.

Driving Highly-Effective Social Media Marketing With AI

Knowing who your ideal customer is and where to find them on social media plays a critical role in providing messaging that engages your audience.

According to a recent survey, 88% of consumers were inspired to make a purchase based on a recommendation by an influencer.

In fact, IBM and Influential recently launched an AI-enabled social targeting solution to help brands identify suitable influencers to partner with.

It enables you to speed up the process of influencer identification with the help of ‘IBM Watson Natural Language Understanding’ to process and analyze data on social media.

Here’s how you can use AI-based, machine learning, and intelligent automation technologies to drive highly-engaging social media campaigns:

• Create and Manage Social Content: Auto-generate content for a range of social media channels.
• Inform Social Campaigns With Insights: Analyze your global brand equity, discover consumer trends, and find avenues to promote your content.
• Optimize Social Media Ad Campaigns: Build ad creatives that are designed to maximize clicks and conversions.

Wrapping Up

AI-powered tools are a highly-effective method of reaching the right person at the right time on a range of social media platforms.

Wondering how to get started?

Just visit us here, or simply write to us at [email protected] and we’ll take it from there!