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    HubSpot-as-a-Suite: Powerful Alone, Better Together

    HubSpot is a powerful CRM platform that brings everything in one place that businesses need to create unmatched experiences for customer success.

    It is one of the most powerful platforms that has stood strong over the years. And one key reason for its popularity is constant innovation.

    Armed with an array of tools like Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub, and a herculean free CRM, HubSpot gives businesses everything they need to deliver superlative customer experiences every day.

    With a single source of truth, your cross-functional teams can form deeper relationships with customers throughout their journey. And when the customer is at the center of every business decision, company-wide alignment becomes a whole lot easier.

    In this article, we’ll talk about all things HubSpot, the tools it offers, and how it empowers cross-functional teams to accelerate growth and drive ROI.

    What is HubSpot and How Do Its 5 Hubs Make it Powerful?

    HubSpot helps your entire business function together by keeping all the data in a centralized location. HubSpot has a large number of tools and the capability to make a difference in every part of the buyer’s journey. They’ve spread their features across five hubs within the platform, where each hub provides a curated set of tools for each purpose. Let’s take a look at each hub.

    ”HubSpot

    1. Marketing Hub:

    Marketing hub is a piece of HubSpot’s CRM to help your business grow better. It provides a multitude of features and tools to enable high-level marketing to attract, engage, and delight your customers. Let’s take a look at the best features of HubSpot’s Marketing Hub.

    • Marketing Automation:

      Save time and optimize your efforts with automated workflows. Nurture and score leads, personalize marketing across channels at scale, manage data, automate cross-functional operations, and more. Also, set triggers to automatically enroll records in a workflow based on user interaction.

    • List Segmentation:

      Group contacts in your CRM database and define your ideal customer persona.

    • Email Marketing:

      Create mobile-optimized email campaigns, personalize content for each recipient, and run A/B tests to improve clickthrough rates.

    • Reports & Dashboards:

      Use analytics reports and dashboards to simply track your audience engagement & evaluate your sales and marketing efforts.

    • Custom Objects:

      Enjoy the flexibility to store and customize any type of data in HubSpot. Add custom object data into reports, and build dashboards to share insights with your team.

    • Paid Ad Tracking:

      Manage Facebook, Instagram, & Google Ads seamlessly & track which ads are turning prospects into customers.

    • Lead Management:

      Segment and nurture contacts based on any data you’ve collected and automatically score leads for your sales team.

    • Chatflows:

      Create a chatflow with a bot to connect with your website visitors. It will help you qualify leads, book meetings, and create support tickets by sending a series of questions and automated responses.

    • Business Units:

      With a business unit, marketers can manage multiple brands to ensure more consistent and targeted experiences for their customers. Also, it allows to keep marketing teams and their respective assets distinct, as you don’t need different user permissions or email subscription preferences for each brand.

    2. Sales Hub:

    For the sales team, stitching together individual point solutions and managing their complexities is challenging. Sales Hub eliminates this challenge by bringing all your tools and data together on one easy-to-use, powerful CRM platform. Let’s take a look at the best features of HubSpot’s Sales Hub.

    • Email Templates:

      Save time by turning your best-performing sales emails into templates and personalize them with data from your CRM. Also, with the help of HubSpot sequences, you can send a series of scheduled emails to your contacts over time so as to never lose touch.

    • Email Tracking:

      Know the second a lead opens an email so you can follow up at the right time and close deals faster.

    • Document Management & Tracking:

      Build a library full of helpful sales content, share documents right from your Gmail, and track which content closes the deal.

    • Sales Playbooks:

      Build sales enablement content like product sheets and pricing guidelines with sales playbooks. Also, you can access these playbooks within your HubSpot account, right from the contact, company, or deal record.

    • Lead Management:

      Get access to manage your contacts straight from your contact records. You can add company and contact information, automatically, store sales activities, and update records with a few clicks.

    • Call Tracking:

      Prioritize your day’s sales call, make and record calls directly from your browser, and automatically log them in your CRM for maximum efficiency.

    • Sales Automation:

      Automate your sales process and set a series of personalized emails and follow-up tasks to ensure you stay top of mind throughout the sales process.

    3. HubSpot’s Service Hub:

    Service Hub enables your sales team to manage, connect, and better understand your customers. It connects all your customer service data and channels on one CRM platform, so you can easily support, retain, and grow your customer base. Let’s take a look at the best features of HubSpot’s Service Hub.

    • Customer Portal:

      Empower your customers with a secure customer portal and keep ticket conversations going between customers and reps to resolve issues faster.

    • Knowledge Base:

      Let your customers help themselves and convert frequently asked questions into a searchable database of help articles, videos, and documentation.

    • Live Chat:

      Help customers on your website by automatically routing users to the right people in your team in real-time.

    • VoIP Calling:

      Call your customers directly from the HubSpot platform with this feature all while getting crystal clear call quality.

    4. HubSpot’s CMS Hub:

    A website is one of the most important tools to create a superlative customer experience and grow your business. HubSpot’s free CMS tool makes it easy to create a website and provides you with critical tools to help you build an attractive, responsive, and engaging website. Let’s take a look at the best features of HubSpot’s CMS Hub.

    • Website Themes:

      Use HubSpot pre-built website themes and build cohesive sites without worrying about mismatched logos, designs, and navigation.

    • Fully Integrated CRM:

      Track visitors to your website in one place and create personalized digital experiences in one place.

    • Drag-and-Drop Editor:

      Create and update pages without a developer’s help or custom code.

    • Adaptive Testing:

      Continuously optimize your performance by testing various iterations of a page against each other.

    • Contact Attribution Reporting:

      Analyze the impact of your website and refine your strategy by digging into which content types, sources, and campaigns are driving the most leads.

    5. HubSpot Operational Hub:

    Operational Hub aims to enable the operations team to drive growth and revenue. When marketing and sales operations get complex and disconnect and miscommunication become common, Operational Hub becomes a true ally to bring efficiency, alignment, and agility across your business. Let’s take a look at the best features of HubSpot’s Operational Hub.

    • Data Sync:

      Keep your apps and data in sync and get bi-directional sync, custom field mappings, filtering, and historical syncing so all your teams stay aligned.

    • Data Quality Automation:

      Eliminate time-consuming data clean-up by automatically fixing date properties, name formats, and with an automation feature.

    • Datasets:

      With datasets, the ops team has more control over the data and they give their downstream users more consistent insights. Also, they can curate data into a clean and consistent collection that can be used by downstream users to create reports.

    • Programmable Automation:

      Create your actions based on your own needs, create custom API calls, run SQL queries, execute code directly within HubSpot workflows, and more.

    • Scheduled Triggers:

      Easily schedule a workflow to recur at regular, pre-determined intervals to better support your recurring processes. These workflows can be scheduled to execute on a specific day of the week or month.

    The Limitless Power of HubSpot-as-a-Suite

    Most companies with limited workforce and resources prefer to invest in software that meets their multiple operational needs. Therefore, HubSpot offers the best CRM that provides multiple marketing and sales tools that help save time and money while improving your customer experience.

    Each product in HubSpot’s CRM platform is available for purchase alone, but for the full power and value of the platform, you can also use them together with their CRM suite.

    Here are the features of the HubSpot CRM that can help scaling businesses:

    • Contact management
    • Email marketing and tracking
    • Task automation
    • Social media management
    • Pipeline management
    • Customer support

    To grow better, scaling companies need to deliver a superior customer experience, and that’s where HubSpot’s flywheel comes into play.

    The flywheel is a model adapted by HubSpot that helps marketers to prioritize creating positive business relationships with customers to accelerate business growth.

    When you use the inbound methodology as a foundation, the three stages of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide a superior customer experience and visualize the various stages of growth marketing.

    Why Choose HubSpot?

    With HubSpot’s customers comes the first approach, customization is simple and teams are connected through a unified CRM. HubSpot’s uniquely crafted solution helps teams grow with tools that are powerful alone, but better together. Let’s take a quick look at the reasons why you choose HubSpot:

    • United CRM platform to help you grow better
    • 143,000+ customers across over 120 countries
    • 1090+ app integrations
    • Dedicated data migration teams
    • Reduced total cost of ownership
    • Enterprise-grade security and reliability
    • 24/7 customer support
    • Extensive knowledge about the platform via their resource center
    • Extensive online training through certifications and HubSpot Academy

    Conclusion

    If you’re ready to grow your business better, HubSpot CRM platform is packed with tools you need. With the powerful unified CRM platform, you can unify your marketing, sales, and customer support activities, introduce automation, gain deeper insights into your prospects, and more.

    And if you need an extra set of hands to implement HubSpot services in your business, our experts will be happy to pitch in. Just drop us a line at info@grazitti.com and we’ll take it from there.

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