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    HubSpot Chatbots: Your Key to Automate and Scale Live Conversations

    Remember the time when you had to wait on hold to speak to a customer care executive? Or, when you had to stand for hours in a queue to make an in-store purchase.

    Those days are long gone! With evolving technology, now all you have to do is dictate orders!

    Hey, Siri! Hey, Alexa!

    Needless to say, bot-powered commerce has changed the way we retail, and you can expect it to fuel the growth of your business. It also leads to instant engagement and client happiness. What more could a marketer want?

    These days, chatbots are more about facilitating human interaction with customers, rather than replacing humans altogether. And HubSpot is on the forefront of this trend, with its powerful tool, the most popular one being – chatbots.

    However, if you still haven’t come in terms with the bot-powered world, we will take you through why chatbots play a huge role in the future and why you should opt for HubSpot’s AI-powered chatbots. So, let’s dive right in.

    The Statistical Picture of Chatbots

    Did you know that 57% of Accenture executives believe that chatbots drive significant ROI with minimal effort[i]?

    No surprise, chatbots have proved to be a holy-grail marketing strategy for both marketers and sales reps. Let’s have a look at the statistical picture of chatbots to understand why they are the future.

    1. Nearly 23% of customer service companies use AI-powered chatbots[ii].
    2. The chatbot is the fastest-growing communication channel for brands[iii].
    3. The average satisfaction rate of chatbots is 87.58%[iv].

    These stats paint a clear picture about the importance of chatbots. In today’s competitive era, adding chatbots to your website enables your visitors to find what they are looking for and connect them with your team if need be in a frictionless way.

    Why Do Chatbots Perform Better Than Live Chat?

    Live chat adds the element of empathy and offers human-to-human communication, chatbots are still the most feasible option and are considered a better alternative than live chat.

    Here’s why.

    1. 24/7 Availability

    Humans cannot be available 24/7 as per the needs of customers. However, this is not the case with AI-powered chatbots. AI bots don’t have downtime and offer support 24/7 at customers’ availability and convenience.

    2. Accurate & Personalized Response

    Thanks to the high level of understanding of chatbots, bots can solve almost all customer’s queries automatically, achieving a relatively high accuracy. Also, as AI chatbots save customer data, it can easily send proactive and triggered messages to your customers to push them towards a sale or solve a query.

    3. Fast Turnaround Time

    Chatbots are fast and can understand and respond to queries in seconds. It leaves marketers and customers with a considerable time up their sleeves. Not just this, chatbots are more scalable, which enables them to handle multiple conversations at the same time.

    All these amazing features are just like icing on the cake for HubSpot chatbot builder. On top of this, HubSpot allows you to connect with your customers in real-time via chatbot on your website.

    Now, let’s see how you can leverage HubSpot chatbot for lead generation.

    How HubSpot’s Chatbot Helps You Delight Your Customers

    If you’re always looking for new ways to improve the way customers interact with your brand, AI chatbots can be the answer! Leveraging AI chatbots can surely help you reap rewards in the near future.

    And if you’ve got HubSpot in your corner, you can get an edge in the chatbot game. HubSpot’s chatbot (HubBot) offers a myriad of advantages if you customize a chatbot using the platform. Also, HubSpot Conversations is an intuitive tool for you to elevate your conversational marketing game.

    And here’s how HubSpot chatbots can help you increase leads and drive sales.


    1. Understand Your Target Audience Better

    HubSpot chatbot, HubBot, helps you collect information about your prospects, everything from demographics, to purchase preferences and customer service needs and store on contact’s timeline. The information collected gets synced automatically and gives a crystal view of every customer relationship to your entire team.

    2. Build Customer Relationships

    Since chatbots interact directly with customers, you can build trust faster and create a personal rapport. Also, HubSpot chatbots allow you to use personalized messages based on the information they already know about the prospect. All thanks to the ability of HubBot’s seamless integration with the database. And since greetings are great to welcome customers, you can grab their attention instantly with chatbots.

    3. Engage Visitors

    One of the best ways to increase your lead generation is to show prospects that they matter. HubSpot’s chatbots can help you do just that. By engaging visitors and keeping them in the conversation, you can build a relationship and eventually turn them into leads.

    4. Segment Your Customers

    Many companies have tried to use big data to segment their potential customers based on factors like age, gender, demographics, interests, etc. HubBot makes it easier to build a profile of each customer, which is essential for remarketing campaigns.

    5. Auto Qualify Leads

    The main problem marketers face with lead generation is that not every lead they generate qualifies as a sale. The reason for this lies in the way their sales team engages with potential buyers and tries to understand their needs and concerns. By using HubBot, you can use pre-qualified leads to follow up with your sales team, guaranteeing a higher close rate.

    Wrapping Up

    As our world becomes more connected, the possibilities for AI chatbots continue to grow, today, and in the future.

    Based on the success of chatbots, it’s no surprise to find marketing jumping on board with AI as a way to understand customers better, improve customer service, and boost conversions.

    So, now is the perfect time to hop on the AI chatbot bandwagon.

    Do you need assistance in getting started with HubSpot’s AI-powered chatbot? Grazitti’s HubSpot aces would love to assist you in taking your HubSpot operations to the next level. Just drop us a line at [email protected].

    Statistic References:

    [i] Accenture
    [ii] sfdcstatic
    [iii] drift
    [iv] comm100