Transforming Your Digital Marketing Campaigns With Influencers
COVID-19 is changing the way we collaborate with influencers to magnify our marketing campaigns.
While investments into influencer marketing have fallen by approximately 3%, evolving content consumption patterns present a renewed opportunity for marketers.
For instance, with lockdowns and social distancing having become the norm, there has been a nearly
60% increase in household content consumption.
Therefore, in this article, we look at how you can tap into this ongoing transformation and drive highly-engaging digital marketing campaigns with the help of influencers.
Building Evolving Digital Strategies for Evolving Consumer Behavior
With consumers likely to spend more of their time online, you have an opportunity to reach out and engage with your audience, where they are.
Consider, for instance, the decreasing effectiveness of Out-Of-Home (OOH) advertising in the months to come, as people continue to stay at home for extended periods of time.
Here’s how you can drive highly-engaging digital marketing campaigns with the help of influencers:
- Identify the right influencer for your product/service niche and target industry
- Target the right people on the right platform at the right time, such as on search and social media
- Engage your audience with highly-relevant and unique content to drive highly-effective messaging across platforms
How Influencers Help You Drive Highly-Engaging Marketing Campaigns
Here’s how influencers can help you make a strong impact with your digital marketing campaigns:
Boost Search Rankings With Organic Content and High-Value Backlinks
The more content you create with the help of influencer marketing, the more likely you are to rank high on Google Search.
In addition to this, the quality and domain authority of websites that link back to you have a major impact on your search engine rankings.
Influencer marketing enables you to rank high on Google Search with organic, highly-relevant content, and earn backlinks from high-authority domains.
By partnering with influencers, such as bloggers, and posting product reviews, you can reach a larger audience to engage them effectively and build a strong SEO strategy.
Establish a Highly-Engaging Social Media Presence
The digital opportunity is now stronger than ever before.
Research shows that since the outbreak of the pandemic, approximately 49% of US adults have been spending increasing amounts of their time on social media.
It is now that you can build strong and long-lasting relationships with social media communities by collaborating with influencers who have powerful organic reach.
This will enable you to increase your own brand reach, engage your audience with high-value conversations, and establish a highly-engaging presence on social media.
Work with influencers to create content for video-based platforms such as YouTube, as people consume increased amounts of video content.
Also consider partnering with an influencer who appeals to your audience, and create podcasts and webinars on relevant topics to expand your engagement.
The essence of effective influencer marketing lies in creating content that resonates with the needs of your audience and engaging with them on the platforms they are already on.
Not sure how to get started?
Simply write to us at firstname.lastname@example.org and we’ll take it from there!